bake - May 2012 - 20

retro with a twist
Society Bakery turns back the clock by inventing new flavors of old favorites.
BY JOHN UNREIN PHOTOGRAPHY JASON JANIK One question lingers on the minds of retail bakery owners, arguably more than any other: What is the next cupcake? Product innovators want to know because they hope to capture lightning in a bottle by ﬁguring out what bakery shoppers want to buy before the competition catches on. Well, if what’s going on right now in Texas is any indication, Society Bakery owner Roshi Muns just might have the answer. At least, she’s ﬁgured out what her customers are craving — the old-fashioned comfort of bread pudding in the new fangled form of a whoopie pie. Cruising Kitchens of San Antonio helped Her 9-year-old Dallas bakery is baking up a storm with a slew of innovative whoopie pie ﬂavors: bread pudding, spice, red velvet, peppermint red velvet, pumpkin and pumpkin chocolate chip. “We love bread pudding and wanted to come up with an easy way to eat it on the go — around the same time we were debuting red velvet whoopie pies, so the timing was perfect. The whoopie pie answer was right there,” Muns says with an enthusiastic smile. Society Bakery create the food truck, which Muns affectionately calls “Ms. America.” The truck spends most time at an established kid-friendly food truck park called Boardwalk on Bulverde. It bakes and sells fresh sweet baked goods on Friday nights from 6-9 p.m. and Saturday and Sunday from 12-3 p.m. and 6-9 p.m. On May 8, the food truck made its ﬁrst on-location trip to a San Antonio neighborhood block party, ushering in a new era for whoopie pies and cupcakes on the go. The food truck marks the “We consider this truck our third location. There is an actual full-size Blodgett convection oven on the truck where we bake cupcakes, whoopie pies, M&M cookies and sugar cookies,” Muns says. “The food truck also has a gorgeous display case that the kids really enjoy — and adults, too — so they can see what they are about to try.” Now, her fun-ﬂavored whoopie pies, cupcakes and cookies are hitting the road in other parts of Texas, as Dallas-based Society Bakery recently launched its ﬁrst food truck — March 30 in San Antonio.

20 < MAY 2012 | bakemag.com

http://www.bakemag.com

bake - May 2012

Table of Contents for the Digital Edition of bake - May 2012

bake - May 2012
Editor's Note - The Merchandising Issue
Table of Contents
News bites - RBA Names President
News bites - Calling All Raisin Bread Formulas
News bites - Dawn Unveils Blog for Bakers
News bites - Galaxy’s Croissants Named Finalist
News bites - Detroit Bakery Wins Cupcake Wars
Management - Cash to Grow
Tax Tips - How to Appeal Disputes
Labor Front - Incentivizing Staff
Legislation - A Simpler Plan for Health Care
Ingredients - All about Cocoa
Retro with a Twist
Making it Personal
Seasonal Transitions
Finish for Profit
Cupcakes 24/7
Decorating Ingenuity
The Baker Movie
Dough Temperature: How to Get It Right
Cafe - Breakfast of Champions
Products
Classifieds
Ad Index
bake - May 2012 - bake - May 2012
bake - May 2012 - 2
bake - May 2012 - Editor's Note - The Merchandising Issue
bake - May 2012 - 4
bake - May 2012 - Table of Contents
bake - May 2012 - 6
bake - May 2012 - 7
bake - May 2012 - News bites - Calling All Raisin Bread Formulas
bake - May 2012 - News bites - Detroit Bakery Wins Cupcake Wars
bake - May 2012 - Management - Cash to Grow
bake - May 2012 - 11
bake - May 2012 - Tax Tips - How to Appeal Disputes
bake - May 2012 - 13
bake - May 2012 - Labor Front - Incentivizing Staff
bake - May 2012 - Legislation - A Simpler Plan for Health Care
bake - May 2012 - 16
bake - May 2012 - 17
bake - May 2012 - Ingredients - All about Cocoa
bake - May 2012 - 19
bake - May 2012 - Retro with a Twist
bake - May 2012 - 21
bake - May 2012 - 22
bake - May 2012 - 23
bake - May 2012 - 24
bake - May 2012 - 25
bake - May 2012 - 26
bake - May 2012 - Making it Personal
bake - May 2012 - 28
bake - May 2012 - 29
bake - May 2012 - 30
bake - May 2012 - Seasonal Transitions
bake - May 2012 - 32
bake - May 2012 - 33
bake - May 2012 - Finish for Profit
bake - May 2012 - 35
bake - May 2012 - 36
bake - May 2012 - 37
bake - May 2012 - Cupcakes 24/7
bake - May 2012 - 39
bake - May 2012 - 40
bake - May 2012 - 41
bake - May 2012 - Decorating Ingenuity
bake - May 2012 - 43
bake - May 2012 - 44
bake - May 2012 - 45
bake - May 2012 - 46
bake - May 2012 - 47
bake - May 2012 - The Baker Movie
bake - May 2012 - 49
bake - May 2012 - 50
bake - May 2012 - 51
bake - May 2012 - Dough Temperature: How to Get It Right
bake - May 2012 - 53
bake - May 2012 - 54
bake - May 2012 - 55
bake - May 2012 - Cafe - Breakfast of Champions
bake - May 2012 - 57
bake - May 2012 - 58
bake - May 2012 - 59
bake - May 2012 - 60
bake - May 2012 - 61
bake - May 2012 - Products
bake - May 2012 - Classifieds
bake - May 2012 - 64
bake - May 2012 - Ad Index
bake - May 2012 - 66
bake - May 2012 - 67
bake - May 2012 - 68
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