bake - May 2012 - 28

Learn more about Oftentimes, the flavor variations simply come from what she feels like eating. “Last fall, roasted butternut squash sounded really good to me with oatmeal s r — nice and warm,” she says. Other an times, Simmons gleans inspiration from Si customers and colleagues who tell her custom what they feel like eating. th instance, Michael Foust, owner For in of Fa Farm House, a farm-to-table restaurant in Kansas City’s River rest Market district, suggested that she Ma add ad bourbon-soaked raisins to the th pie. “It’s become a favorite, a regular,” Simmons says. r And then there is the BLT pie innovation, which Simmons developed after a summer of eating deve sandwiches. BLT s A local farmer suggested to her that she try arugula on her sandwich t instead of lettuce. “At the time, I was in making a Swiss chard, goat cheese and m egg eg pie, and I realized I could cook the arugula in a similar way to the chard,” aru she says. “So there was no reason why couldn’t do a BLT pie the same way.” I co
Petticoat Pies uses a whole wheat blend crust — a two-to-one ratio of unenriched, unbleached all-purpose flour and whole-wheat pastry flour.
— Rachel Lora Simmons, Petticoat Pies

transitioning your products’ seasonal flavors on p. 31.

successfully change her varieties. “Pies can be pretty simple to play around with, because the basic process doesn’t change

much,” she says. Having a primarily seasonal business means that Petticoat Pies is open for wedding season. The rising popularity of alternative wedding desserts such as cake pops and cupcakes creates a perfect opportunity to market pies to wedding clientele. Simmons has

“Pies can be pretty simple to play around with, because the basic process doesn’t change much.”

Simmons sautéed the arugula, laid it in the pie shell, added bacon and then baked the pie with tomatoes on top. “It was really popular,” Simmons says, if not for one simple reason: “People love bacon.” Let seasons dictate For Simmons, for whom produce often

created 3-inch mini-pies for a few weddings. For one wedding in particular, she created three varieties of mini pies — buttermilk, apple and oatmeal — and then a full-size apple pie for the bride and groom. “We created the bride’s favorite pie and baked it with hearts on the top crust, so they could have something to cut into, since they didn’t have a wedding cake,” Simmons says. Although Simmons is in the height of her selling season, she’s developing an all-new product that she can market to supermarket and coffee shop wholesale accounts. She hasn’t yet revealed the product, but you can bet that the inspiration will once again come from within. “It’s something that I loved to eat as a kid, but my mom wasn’t crazy about the nutritional value that it had,” she says. “I’m reworking it and adding my own little touch to it.”

dictates her products, seasons play a huge role in her business. In fact, she’s adjusted her business plan to become a seasonal-only business, selling pies from spring through the holiday season, and closing for the remaining winter months. Pie is a product that lends itself well to product variations. So as produce changes through spring, summer, fall and early winter, Simmons can

28 < MAY 2012 | bakemag.com


http://www.bakemag.com

bake - May 2012

Table of Contents for the Digital Edition of bake - May 2012

bake - May 2012
Editor's Note - The Merchandising Issue
Table of Contents
News bites - RBA Names President
News bites - Calling All Raisin Bread Formulas
News bites - Dawn Unveils Blog for Bakers
News bites - Galaxy’s Croissants Named Finalist
News bites - Detroit Bakery Wins Cupcake Wars
Management - Cash to Grow
Tax Tips - How to Appeal Disputes
Labor Front - Incentivizing Staff
Legislation - A Simpler Plan for Health Care
Ingredients - All about Cocoa
Retro with a Twist
Making it Personal
Seasonal Transitions
Finish for Profit
Cupcakes 24/7
Decorating Ingenuity
The Baker Movie
Dough Temperature: How to Get It Right
Cafe - Breakfast of Champions
Products
Classifieds
Ad Index
bake - May 2012 - bake - May 2012
bake - May 2012 - 2
bake - May 2012 - Editor's Note - The Merchandising Issue
bake - May 2012 - 4
bake - May 2012 - Table of Contents
bake - May 2012 - 6
bake - May 2012 - 7
bake - May 2012 - News bites - Calling All Raisin Bread Formulas
bake - May 2012 - News bites - Detroit Bakery Wins Cupcake Wars
bake - May 2012 - Management - Cash to Grow
bake - May 2012 - 11
bake - May 2012 - Tax Tips - How to Appeal Disputes
bake - May 2012 - 13
bake - May 2012 - Labor Front - Incentivizing Staff
bake - May 2012 - Legislation - A Simpler Plan for Health Care
bake - May 2012 - 16
bake - May 2012 - 17
bake - May 2012 - Ingredients - All about Cocoa
bake - May 2012 - 19
bake - May 2012 - Retro with a Twist
bake - May 2012 - 21
bake - May 2012 - 22
bake - May 2012 - 23
bake - May 2012 - 24
bake - May 2012 - 25
bake - May 2012 - 26
bake - May 2012 - Making it Personal
bake - May 2012 - 28
bake - May 2012 - 29
bake - May 2012 - 30
bake - May 2012 - Seasonal Transitions
bake - May 2012 - 32
bake - May 2012 - 33
bake - May 2012 - Finish for Profit
bake - May 2012 - 35
bake - May 2012 - 36
bake - May 2012 - 37
bake - May 2012 - Cupcakes 24/7
bake - May 2012 - 39
bake - May 2012 - 40
bake - May 2012 - 41
bake - May 2012 - Decorating Ingenuity
bake - May 2012 - 43
bake - May 2012 - 44
bake - May 2012 - 45
bake - May 2012 - 46
bake - May 2012 - 47
bake - May 2012 - The Baker Movie
bake - May 2012 - 49
bake - May 2012 - 50
bake - May 2012 - 51
bake - May 2012 - Dough Temperature: How to Get It Right
bake - May 2012 - 53
bake - May 2012 - 54
bake - May 2012 - 55
bake - May 2012 - Cafe - Breakfast of Champions
bake - May 2012 - 57
bake - May 2012 - 58
bake - May 2012 - 59
bake - May 2012 - 60
bake - May 2012 - 61
bake - May 2012 - Products
bake - May 2012 - Classifieds
bake - May 2012 - 64
bake - May 2012 - Ad Index
bake - May 2012 - 66
bake - May 2012 - 67
bake - May 2012 - 68
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com