contents 10 20 29 33 36 58 FEATURES 20 FOLLOW THE MONEY One central element to reaching today’s consumers is finding out where customers are eating, and getting your products to them, rather than waiting for them to come to you. 29 KEEPING IT CLEAN When it comes to their food, American consumers are standing at a crossroads — they want convenience and longevity, but they also are looking for wholesome foods with clean labels. 33 13 FOR ‘13 Here are 13 trends to watch for in 2013. We’re presenting these trends to you now to help give you a leg up on the competition. 36 RISE OF THE PANADERÍA Phoenix offers a case study on how Hispanic bakeries are adapting and growing market share. In the Phoenix marketplace, Hispanics have a profound influence on local food culture. DEPARTMENTS 06 10 12 14 16 News Bites Management Tax Tips Labor Front Legislation 18 40 50 58 62 Ingredients Cake Bread & Baking Cafe Product Trends COVER Issue No. / 7 BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. Julie Szmyd, manager of The Donut Vault, sits outside the Chicago location waiting for the long line of customers to form and remain until the shop sells out for the day. Photography by Eddie Quiñones (page 20) THE CONSUMER ISSUE: follow the money 13 TRENDS TO WATCH FOR 2013 Try these hot products on for size WHOLE GRAIN PASTRIES Demonstrations from WheatStalk CENTER CAKES A new twist for wedding season bakemag.com | AUG 2012 > 05http://www.bakemag.com