bake - August 2012 - 50

Chain News
Large chain bakery cafes have the ﬁnances to promote on a grander scale than the average retail operation, but that doesn’t mean that the smaller retail operator can’t promote. Draw upon the creativity and innovation that allowed your initial success and take cues from the large chains to launch promotions that ﬁt your own business model. With a few adjustments, you can take ideas from the chains and make them work for you. The Cruisers started their engines on June 6, debuting at many Get product out there Tim Horton’s Cafe & Bake Shop kicks off the summer season by launching four food trucks that will provide free, full-size samples of the chain’s most popular iced and hot beverages at community events, area businesses and summer outings. The Coffee Cruisers will visit area businesses surprising employees with a free cup of Tim Horton’s premium blend coffee in the morning or a Real Fruit Smoothie or Iced Cappuccino for a mid-afternoon treat. Businesses and event planners can request a Coffee Cruiser visit by posting on the Cruisers’ Facebook page at www.facebook.com/ TimHortonsCoffeeCrew. “The Coffee Cruisers are all about surprising our guests with delicious summer drinks in unexpected locations and showcasing the fun-loving nature of our brand,” says Mike Meilleur, senior vice president of operations for US. “It’s a great way to introduce fans to our new Frozen Lemonade, Real Fruit Smoothie and Iced Capp ﬂavors in addition to our beloved hot coffee — which is always on board.” Tim Horton’s ﬁrst tested a Coffee Cruiser exclusively in the Columbus market last summer, and it was an instant smash among local businesses, community event planners and loyal Celebrate Find a reason for you and your staff to celebrate, and invite your customers and their friends to the celebration. Invite people by giving them deals on celebratory items. Getting as many people into the shop and putting your product in their hands is the best way to get them to purchase and remain loyal. of the cafe bakery chain’s Camp Day events and will be on the road through Labor Day. fans of the brand. Each Cruiser is operated by a “Coffee Crew,” a team of four brand ambassadors hired to exemplify the spirited and community-centered side of the brand.

“We continue to be energized by our fans’ passion for Krispy Kreme, as well as their enthusiasm for sharing our one-of-a-kind treats with family and friends.”
Dwayne Chambers, chief marketing officer, Krispy Kreme Donut Corporation

50 < AUG 2012 | bakemag.com

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bake - August 2012

Table of Contents for the Digital Edition of bake - August 2012

bake - August 2012
Editor's Note - The elusive consumer
Contents
News Bites - Team USA Shines at Pastry Event
RBA Honors Kalupa
Ponsford, Faber Receive Top Award
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Fritsch to Show Wood-Fired Oven
Hot Bread Opens in Harlem
Connect to a Cause
Management - Make Your Mark
Tax Tips - A Family Affair
Labor Front - Worker's Compensation
Legislation - Californians Ask for Right to Know
Ingredients - Sweetening Naturally
Follow the Money
Keeping It Clean
13 for '13
Rise of the Panaderia
Center Cake
Fulfilling a Need
Transitioning to New Crop Flour
Chain News
Laminating with Whole Grains
Cafe - Novelty to Go
Products
Showcase
Classifieds
bake - August 2012 - Editor's Note - The elusive consumer
bake - August 2012 - 2
bake - August 2012 - 3
bake - August 2012 - 4
bake - August 2012 - Contents
bake - August 2012 - RBA Honors Kalupa
bake - August 2012 - Bunge Opens Culinary Center
bake - August 2012 - Connect to a Cause
bake - August 2012 - 9
bake - August 2012 - Management - Make Your Mark
bake - August 2012 - 11
bake - August 2012 - Tax Tips - A Family Affair
bake - August 2012 - 13
bake - August 2012 - Labor Front - Worker's Compensation
bake - August 2012 - 15
bake - August 2012 - Legislation - Californians Ask for Right to Know
bake - August 2012 - 17
bake - August 2012 - Ingredients - Sweetening Naturally
bake - August 2012 - 19
bake - August 2012 - Follow the Money
bake - August 2012 - 21
bake - August 2012 - 22
bake - August 2012 - 23
bake - August 2012 - 24
bake - August 2012 - 25
bake - August 2012 - 26
bake - August 2012 - 27
bake - August 2012 - 28
bake - August 2012 - Keeping It Clean
bake - August 2012 - 30
bake - August 2012 - 31
bake - August 2012 - 32
bake - August 2012 - 13 for '13
bake - August 2012 - 34
bake - August 2012 - 35
bake - August 2012 - Rise of the Panaderia
bake - August 2012 - 37
bake - August 2012 - 38
bake - August 2012 - 39
bake - August 2012 - Center Cake
bake - August 2012 - 41
bake - August 2012 - 42
bake - August 2012 - 43
bake - August 2012 - Fulfilling a Need
bake - August 2012 - 45
bake - August 2012 - 46
bake - August 2012 - 47
bake - August 2012 - 48
bake - August 2012 - Transitioning to New Crop Flour
bake - August 2012 - Chain News
bake - August 2012 - 51
bake - August 2012 - 52
bake - August 2012 - 53
bake - August 2012 - Laminating with Whole Grains
bake - August 2012 - 55
bake - August 2012 - 56
bake - August 2012 - 57
bake - August 2012 - Cafe - Novelty to Go
bake - August 2012 - 59
bake - August 2012 - 60
bake - August 2012 - 61
bake - August 2012 - Products
bake - August 2012 - 63
bake - August 2012 - Showcase
bake - August 2012 - Classifieds
bake - August 2012 - 66
bake - August 2012 - 67
bake - August 2012 - 68
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