bake - February 2013 - 43

“
“The research
and development
teams at Auntie
Anne’s have
worked endlessly
to create this
p
pretzel flavor.”

Consistent Quality

Heat
ther Neary, chief marketing officer, Auntie Anne’s

There’s one more creative way shoppers can enter
the sweepstakes. They can view digital banner ads or
blog posts, as part of a robust online advertising plan Auntie
Anne’s is launching in conjunction with its partner, ePrize, a
digital engagement agency specializing in mobile, social, and
web campaigns.
From January through April 2012, Auntie Anne’s tested the
Honey Whole Grain Pretzel at 32 franchised store locations in
Seattle, Indianapolis and select Texas, Pennsylvania, Virginia,
Maryland and Delaware locations. The product test was met
with strong customer reviews and consumer sales, according to
the company.
In addition to the new product launch, 2013 will prove special
for Lancaster, PA-based Auntie Anne’s as the brand celebrates
its 25-year birthday. In recent years, the American palate has
become much more receptive to the consumption of whole
grains, and Auntie Anne’s is proactive in responding to the

Discover the North Dakota Difference
Whole Wheat Flours:
The North Dakota Mill’s high protein whole-wheat flours are milled from
the best hard red spring wheat. They are ideal for use in whole wheat
breads and rolls or, when blended, for variety breads. Our whole-wheat
flours are available in fine, medium, and coarse granulations, in 50
pound and 100 pound bags.
Available in 50-pound bags are crushed, cracked and rolled/flaked
wheat. These products are ideal for use in variety breads. White Whole
Wheat is also available.

shift. Auntie Anne’s fulltime core pretzel lineup includes flavors
ranging from Original and Cinnamon Sugar to Almond, Sour
Cream and Onion, and Garlic.
Overall, new product launches of foods with a whole-grain
claim have grown sharply since 2000, according to the Whole
Grains Council. According to statistics from the Mintel Global
New Products Database, there were 3,378 whole-grain product
launches in 2011, up from just 164 in 2000.
J O HN U N R E I N

Call 1-800-538-7721 to
discover the difference.
www.ndmill.com
Call 1-800-538-7721 to discover the difference.
www.ndmill.com

ISO 22000
ISO T I F I E D
C E R 22000

CERTIFIED

bakemag.com | FEB 2013 > 43


http://www.ndmill.com

bake - February 2013

Table of Contents for the Digital Edition of bake - February 2013

bake - February 2013
Editor's Note - Two Trends for 2013
Table of Contents
News Bites - Cup4Cup Features Gluten-Free Flour
3 Girls Cupcakes at Sports Arena
Next RBA Roadshow to Arrive in Seattle
Bruegger’s Bagels Plots Expansion
King’s Hawaiian Goes Virtual
Management - Develop a Hiring Process
Tax Tips - Best Auto Deduction
Labor Front - Wage Compliance Crackdown
Legislation - New Food Safety Rules
Ingredients - Wheat: Supplies Up, Quality Down
The Ingredient to Success
Ingredient Costs
The Drought Effect
Open Dialogue
A Dynamic New Model
Watch out for low-price guarantees
The Whole-Grain Train
Countdown to Easter
Trending Tortes
Cookies for All Occasions
Cafe - Rise of the Za
Exotic pizza combos
Products
Showcase
Classifieds
Ad Index
bake - February 2013 - bake - February 2013
bake - February 2013 - 2
bake - February 2013 - Editor's Note - Two Trends for 2013
bake - February 2013 - 4
bake - February 2013 - Table of Contents
bake - February 2013 - 6
bake - February 2013 - 7
bake - February 2013 - Next RBA Roadshow to Arrive in Seattle
bake - February 2013 - 9
bake - February 2013 - King’s Hawaiian Goes Virtual
bake - February 2013 - Management - Develop a Hiring Process
bake - February 2013 - 12
bake - February 2013 - 13
bake - February 2013 - Tax Tips - Best Auto Deduction
bake - February 2013 - 15
bake - February 2013 - Labor Front - Wage Compliance Crackdown
bake - February 2013 - Legislation - New Food Safety Rules
bake - February 2013 - 18
bake - February 2013 - 19
bake - February 2013 - Ingredients - Wheat: Supplies Up, Quality Down
bake - February 2013 - 21
bake - February 2013 - The Ingredient to Success
bake - February 2013 - 23
bake - February 2013 - 24
bake - February 2013 - Ingredient Costs
bake - February 2013 - 26
bake - February 2013 - 27
bake - February 2013 - 28
bake - February 2013 - 29
bake - February 2013 - The Drought Effect
bake - February 2013 - 31
bake - February 2013 - 32
bake - February 2013 - 33
bake - February 2013 - Open Dialogue
bake - February 2013 - 35
bake - February 2013 - 36
bake - February 2013 - 37
bake - February 2013 - A Dynamic New Model
bake - February 2013 - 39
bake - February 2013 - 40
bake - February 2013 - Watch out for low-price guarantees
bake - February 2013 - The Whole-Grain Train
bake - February 2013 - 43
bake - February 2013 - Countdown to Easter
bake - February 2013 - 45
bake - February 2013 - Trending Tortes
bake - February 2013 - 47
bake - February 2013 - Cookies for All Occasions
bake - February 2013 - 49
bake - February 2013 - 50
bake - February 2013 - 51
bake - February 2013 - Cafe - Rise of the Za
bake - February 2013 - Exotic pizza combos
bake - February 2013 - Products
bake - February 2013 - 55
bake - February 2013 - Showcase
bake - February 2013 - Classifieds
bake - February 2013 - Ad Index
bake - February 2013 - 59
bake - February 2013 - 60
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