bake - March 2013 - 22

During a time in which the economy dove and small

With the basic foundation of the brand solidiﬁed,

businesses struggled, Sugar bakeshop has achieved

Sugar built the remaining structure of its entire

about 20% growth every year since it opened. Its

brand package.

brand, owners and their philosophy have all played
major roles in the bakery’s success.

Carry the concept through
Once the whole brand came to fruition, Bowick and

A strong foundation

Bouffard made sure it was woven into the fabric of

“The fact that we named it Sugar conveys honesty,

the entire bakery operation. “It’s not just about the

simplicity and a clean, modernistic approach,”

logo,” Bouffard says. “It’s about the look and feel of

Bowick says. His family goes back six generations in

the shop when you come in. It’s about the colors,

Charleston. Summers and holidays spent there taught

the little accent pieces, the things that conjure up an

him that the word sugar means more than a staple

idea of your mother’s or grandmother’s kitchen and

sweetener. “At the same time,” Bowick says, “a good

give people that feeling of something that they’re

concept can have multiple interpretations, so we like

familiar with.”

the fact that sugar is also a term
of endearment in the South.”
Bowick and Bouffard wanted a

cup that my grandmother used to

“We wanted something that
was a little nostalgic and sort
of a throwback.”

keep for the sugar in her house,

Bill Bowick, Sugar bakeshop

clean and elegant color scheme to
accent the name. They found it in
a way as simple as the name itself.
“I had an old, cheap plastic sugar

and that’s basically the color we
used for the shop,” Bowick says.
“We wanted something that was
a little nostalgic and sort of a
throwback.” With the name and
color established, Sugar was ready
for a logo.
While many large conglomeratetype businesses possess the
necessary means to have a team
of artists and designers produce
a logo, most retail bakeries do
not. Instead, retail bakery operations lend themselves well to
coming up with clean and effective logos on their own. You can
create a wonderful and costeffective logo with some thought
and utilization of resources you
already have. “It’s really just a
font that we liked and the color,”
Bowick says, “really simple and
straightforward.”

22 < MAR 2013 | bakemag.com

http://www.bakemag.com

bake - March 2013

Table of Contents for the Digital Edition of bake - March 2013

bake - March 2013 - 1
bake - March 2013 - 2
bake - March 2013 - 3
bake - March 2013 - 4
bake - March 2013 - 5
bake - March 2013 - 6
bake - March 2013 - 7
bake - March 2013 - 8
bake - March 2013 - 9
bake - March 2013 - 10
bake - March 2013 - 11
bake - March 2013 - 12
bake - March 2013 - 13
bake - March 2013 - 14
bake - March 2013 - 15
bake - March 2013 - 16
bake - March 2013 - 17
bake - March 2013 - 18
bake - March 2013 - 19
bake - March 2013 - 20
bake - March 2013 - 21
bake - March 2013 - 22
bake - March 2013 - 23
bake - March 2013 - 24
bake - March 2013 - 25
bake - March 2013 - 26
bake - March 2013 - 27
bake - March 2013 - 28
bake - March 2013 - 29
bake - March 2013 - 30
bake - March 2013 - 31
bake - March 2013 - 32
bake - March 2013 - 33
bake - March 2013 - 34
bake - March 2013 - 35
bake - March 2013 - 36
bake - March 2013 - 37
bake - March 2013 - 38
bake - March 2013 - 39
bake - March 2013 - 40
bake - March 2013 - 41
bake - March 2013 - 42
bake - March 2013 - 43
bake - March 2013 - 44
bake - March 2013 - 45
bake - March 2013 - 46
bake - March 2013 - 47
bake - March 2013 - 48
bake - March 2013 - 49
bake - March 2013 - 50
bake - March 2013 - 51
bake - March 2013 - 52
bake - March 2013 - 53
bake - March 2013 - 54
bake - March 2013 - 55
bake - March 2013 - 56
bake - March 2013 - 57
bake - March 2013 - 58
bake - March 2013 - 59
bake - March 2013 - 60
bake - March 2013 - 61
bake - March 2013 - 62
bake - March 2013 - Pan - 1
bake - March 2013 - Pan - 2
bake - March 2013 - Pan - 3
bake - March 2013 - Pan - 4
bake - March 2013 - Pan - 5
bake - March 2013 - Pan - 6
bake - March 2013 - Pan - 7
bake - March 2013 - Pan - 8
bake - March 2013 - Pan - 9
bake - March 2013 - Pan - 10
bake - March 2013 - Pan - 11
bake - March 2013 - Pan - 12
bake - March 2013 - Pan - 13
bake - March 2013 - Pan - 14
bake - March 2013 - Pan - 15
bake - March 2013 - Pan - 16
bake - March 2013 - Pan - 17
bake - March 2013 - Pan - 18
bake - March 2013 - Pan - 19
bake - March 2013 - Pan - 20
bake - March 2013 - Pan - 21
bake - March 2013 - Pan - 22
bake - March 2013 - Pan - 23
bake - March 2013 - Pan - 24
bake - March 2013 - Pan - 25
bake - March 2013 - Pan - 26
bake - March 2013 - Pan - 27
bake - March 2013 - Pan - 28
bake - March 2013 - Pan - 29
bake - March 2013 - Pan - 30
bake - March 2013 - Pan - 31
bake - March 2013 - Pan - 32
bake - March 2013 - Pan - 33
bake - March 2013 - Pan - 34
bake - March 2013 - Pan - 35
bake - March 2013 - Pan - 36
bake - March 2013 - Pan - 37
bake - March 2013 - Pan - 38
bake - March 2013 - Pan - 39
bake - March 2013 - Pan - 40
bake - March 2013 - Pan - 41
bake - March 2013 - Pan - 42
bake - March 2013 - Pan - 43
bake - March 2013 - Pan - 44
bake - March 2013 - Pan - 45
bake - March 2013 - Pan - 46
bake - March 2013 - Pan - 47
bake - March 2013 - Pan - 48
bake - March 2013 - Pan - 49
bake - March 2013 - Pan - 50
bake - March 2013 - Pan - 51
bake - March 2013 - Pan - 52
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com