the new face of bakery Millennials are bringing a natty style to the bakery business as they open their own eccentric shops. BY JOHN UNREIN Just two years ago, Lindsay Moriarty completed It was a friend who suggested to Moriarty two years dual master’s degrees in public health and economic ago that she could borrow an adult-sized, school development from the prestigious University of North bus-yellow tricycle and try her hand at delivering Carolina. And her fiancé, Rob Gillespie, is putting donuts to businesses and residences down the the finishing touches this semester on his Ph.D. in streets of Durham. No job. No money. Moriarty biochemistry from Duke. You might guess they’re a thought, why not? power couple headed for a cushy life of six-figure incomes. You’d be wrong. These two Millennials are up to their elbows in donut glaze right now. The 27-year-olds just opened their first brick-andmortar bakery, Monuts Donuts, in downtown Durham, NC, after Moriarty spent her post-graduate career learning to ride a tricycle. Talk about taking your entire education path full circle. But this isn’t any old trike. It happens to be the wheels (or engine) that propelled Monuts Donuts from obscurity into a real life business — and one that’s proved pretty successful. 36 < MAR 2013 | bakemag.comhttp://www.bakemag.com