bake -- August 2013 - 30

clean labels
The health and wellness movement in
America shows no signs of slowing down.
BY BOB SIMS
Clean labels remain an important issue for American

foods they purchase are, and they want to be able to

shoppers concerned with serving their families the

pronounce what they eat. The number one trend on the

healthiest, highest quality foods possible. A clean

list is foods that are fresh and less processed. Fresh and

label is an ingredient list that contains a lesser

less processed and clean labels go hand in hand.

number of ingredients, and the ingredients listed are
understandable words to the average shopper. The

The cleanest of labels

ingredients on a clean label do not require advanced

By deﬁnition, Columbia County Bread and Granola

degrees in chemistry to deﬁne.

makes a bread with a label that epitomizes cleanliness. “It’s the purest bread possible,” says Michael

The International Food Information Council (IFIC)

Perokavich, general manager and director of bread

conducted a survey in 2012 asking consumers, “Over

operations at Columbia County Bread and Granola

the past year, how much thought have you given to

in Bloomsburg, PA. “It’s just three ingredients: salt,

the ingredients in your foods and beverages?” Ninety

sprouted wheat and water. We keep to those ingre-

percent of respondents answered that they had at

dients because we’ve been able to make it work and

least given a little thought to the ingredients in their

our customers with gluten issues can digest it. That’s

food with almost half (49%) answering that they had

our proof that it’s a pure product that works.”

given a lot of thought to the ingredients in their food.
Nearly all consumers have some concern about the

Columbia County Bread and Granola continues to

ingredients in their food.

hear from customers who say they can’t eat wheat,
they can’t eat bread, that they can’t handle it for

Purchasing inﬂuencers

whatever reason. Yet once they’ve tried the ﬂourless,

The Culinary Visions Panel and The Hartman Group

sprouted wheat bread from Columbia County, they’re

put together a list of the top six macro food trends

able to eat it, and they’re extremely gratiﬁed, says

that inﬂuence the purchase decisions of consumers.

Douglas Michael, president of the company. “That’s

The number four trend on the list is clean labels.

anecdotal, I can’t say that’s going to be true of

Consumers want to know what the ingredients in the

everyone, but that’s the story we continue to hear.”

30 < AUG 2013 | bakemag.com

PHOTO CREDIT: DANIELLE DELEON

http://www.bakemag.com

bake -- August 2013

Table of Contents for the Digital Edition of bake -- August 2013

bake -- August 2013
Editor's Note - the not-so-sweet spot
Table of Contents
News Bites - Lucks Company Chairman William G. Lucks Passes Away
CSM Unveils New Name, Strategy
DecoPac Appoints Anderson as President
LloydPans to Unveil New Pan Coating
Management - New Management Training Program
Tax Tips - Software Tips
Labor Front - First Day of School
Legislation - Health Care Mandate Delayed
Ingredients - Almond Market Outlook
The not-so-sweet spot
Pastry Chef Series Calendar
Clean Labels
Brewing up a storm
Wildflower Blossoms
The Bougel
The Perfect Pie Story
Hispanic Cakes Go Upscale
Cafe - Tapping into smaller households
Products
Product Showcase
Classifieds
Ad Index
bake -- August 2013 - bake -- August 2013
bake -- August 2013 - 2
bake -- August 2013 - Editor's Note - the not-so-sweet spot
bake -- August 2013 - 4
bake -- August 2013 - Table of Contents
bake -- August 2013 - News Bites - Lucks Company Chairman William G. Lucks Passes Away
bake -- August 2013 - 7
bake -- August 2013 - LloydPans to Unveil New Pan Coating
bake -- August 2013 - 9
bake -- August 2013 - Management - New Management Training Program
bake -- August 2013 - 11
bake -- August 2013 - Tax Tips - Software Tips
bake -- August 2013 - 13
bake -- August 2013 - 14
bake -- August 2013 - 15
bake -- August 2013 - Labor Front - First Day of School
bake -- August 2013 - 17
bake -- August 2013 - Legislation - Health Care Mandate Delayed
bake -- August 2013 - 19
bake -- August 2013 - Ingredients - Almond Market Outlook
bake -- August 2013 - 21
bake -- August 2013 - The not-so-sweet spot
bake -- August 2013 - 23
bake -- August 2013 - 24
bake -- August 2013 - 25
bake -- August 2013 - Pastry Chef Series Calendar
bake -- August 2013 - 27
bake -- August 2013 - 28
bake -- August 2013 - 29
bake -- August 2013 - Clean Labels
bake -- August 2013 - 31
bake -- August 2013 - Brewing up a storm
bake -- August 2013 - 33
bake -- August 2013 - 34
bake -- August 2013 - 35
bake -- August 2013 - Wildflower Blossoms
bake -- August 2013 - 37
bake -- August 2013 - The Bougel
bake -- August 2013 - 39
bake -- August 2013 - The Perfect Pie Story
bake -- August 2013 - 41
bake -- August 2013 - 42
bake -- August 2013 - 43
bake -- August 2013 - Hispanic Cakes Go Upscale
bake -- August 2013 - 45
bake -- August 2013 - 46
bake -- August 2013 - 47
bake -- August 2013 - 48
bake -- August 2013 - 49
bake -- August 2013 - Cafe - Tapping into smaller households
bake -- August 2013 - 51
bake -- August 2013 - 52
bake -- August 2013 - 53
bake -- August 2013 - Products
bake -- August 2013 - Product Showcase
bake -- August 2013 - 56
bake -- August 2013 - Classifieds
bake -- August 2013 - Ad Index
bake -- August 2013 - 59
bake -- August 2013 - 60
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