bake -- August 2013 - 50

cafe

PHOTO CREDIT: ALLIANCE BAKERY.

Tapping into smaller households
Whether it’s due to the recession or a generation’s disinterest in

portion and price. Rios says that the Lola is one of Alliance

procreation, the US birth rate is on a steady decline, particularly

Bakery’s most popular mini-desserts. Consisting of passion fruit

for 20-somethings. This population change is dramatically

with chocolate cream, the small pastry is the perfect size for

affecting the size of families in the US, which is in turn influ-

one or two individuals. An item any larger might intimidate a

encing spending patterns amongst young adult shoppers.

lone shopper or couple, appearing as an enormous indulgence.

According to the most recent in-depth study by the Center for

Alliance Bakery offers about 12 different varieties of individual

Disease Control, the 2011 general fertility rate was the lowest

desserts. Due to the smaller sizes and abundant variety, patrons are

ever reported for the US at 63.2 births per 1,000 women aged

able to purchase two or three small desserts of different flavors

15–44, a 1% decline from 2010. This study points to fewer and

or styles without making an extravagant and excessive purchase.

smaller families than in the past — resulting in fewer mouths
to feed and smaller portions.

Not only does this give shopping flexibility to the customer,
but also presents the bakery with added chances of appealing

Revamping your bakery and café with smaller portioned items

to a customer. With a large cake, a customer is only going to

that cater to 3-4 member families, young professionals, and

purchase one flavor and may not like that flavor. With smaller

couples is beneficial to hitting this target.

options and more variety, it caters to the trend in convenient

ADVERTISEMENT

portion sizes and also gives your bakery a better shot at

Alliance Bakery, located in Chicago’s Wicker Park, is surrounded

hooking a new customer.

by a neighborhood consisting of a young consumer demographic,
many of whom are young professionals or have small families.

“As a business owner, I would rather a shopper try a small item,
get tempted and maybe have a second,” says Rios. “From the

Peter Rios, owner of Alliance Bakery says that offering options

customer perspective, none of the desserts look overwhelming.

like 6” cakes and individual desserts gives customers shopping

It gives us a better chance to showcase what we do and profile

for a small treat for 1-3 people reasonable options in terms of

a flavor or fruit.”

SIZE DOWN LUNCH
Here are number of ways to
offer lunch items that give
smaller families or young
singles appropriately sized
lunch options.
• Pizza by the slice
• Quiche by the slice
• Mini calzones
• Cake slices for dessert
• Half salads
• Half sandwiches

50 < AUG 2013 | bakemag.com


http://www.bakemag.com

bake -- August 2013

Table of Contents for the Digital Edition of bake -- August 2013

bake -- August 2013
Editor's Note - the not-so-sweet spot
Table of Contents
News Bites - Lucks Company Chairman William G. Lucks Passes Away
CSM Unveils New Name, Strategy
DecoPac Appoints Anderson as President
LloydPans to Unveil New Pan Coating
Management - New Management Training Program
Tax Tips - Software Tips
Labor Front - First Day of School
Legislation - Health Care Mandate Delayed
Ingredients - Almond Market Outlook
The not-so-sweet spot
Pastry Chef Series Calendar
Clean Labels
Brewing up a storm
Wildflower Blossoms
The Bougel
The Perfect Pie Story
Hispanic Cakes Go Upscale
Cafe - Tapping into smaller households
Products
Product Showcase
Classifieds
Ad Index
bake -- August 2013 - bake -- August 2013
bake -- August 2013 - 2
bake -- August 2013 - Editor's Note - the not-so-sweet spot
bake -- August 2013 - 4
bake -- August 2013 - Table of Contents
bake -- August 2013 - News Bites - Lucks Company Chairman William G. Lucks Passes Away
bake -- August 2013 - 7
bake -- August 2013 - LloydPans to Unveil New Pan Coating
bake -- August 2013 - 9
bake -- August 2013 - Management - New Management Training Program
bake -- August 2013 - 11
bake -- August 2013 - Tax Tips - Software Tips
bake -- August 2013 - 13
bake -- August 2013 - 14
bake -- August 2013 - 15
bake -- August 2013 - Labor Front - First Day of School
bake -- August 2013 - 17
bake -- August 2013 - Legislation - Health Care Mandate Delayed
bake -- August 2013 - 19
bake -- August 2013 - Ingredients - Almond Market Outlook
bake -- August 2013 - 21
bake -- August 2013 - The not-so-sweet spot
bake -- August 2013 - 23
bake -- August 2013 - 24
bake -- August 2013 - 25
bake -- August 2013 - Pastry Chef Series Calendar
bake -- August 2013 - 27
bake -- August 2013 - 28
bake -- August 2013 - 29
bake -- August 2013 - Clean Labels
bake -- August 2013 - 31
bake -- August 2013 - Brewing up a storm
bake -- August 2013 - 33
bake -- August 2013 - 34
bake -- August 2013 - 35
bake -- August 2013 - Wildflower Blossoms
bake -- August 2013 - 37
bake -- August 2013 - The Bougel
bake -- August 2013 - 39
bake -- August 2013 - The Perfect Pie Story
bake -- August 2013 - 41
bake -- August 2013 - 42
bake -- August 2013 - 43
bake -- August 2013 - Hispanic Cakes Go Upscale
bake -- August 2013 - 45
bake -- August 2013 - 46
bake -- August 2013 - 47
bake -- August 2013 - 48
bake -- August 2013 - 49
bake -- August 2013 - Cafe - Tapping into smaller households
bake -- August 2013 - 51
bake -- August 2013 - 52
bake -- August 2013 - 53
bake -- August 2013 - Products
bake -- August 2013 - Product Showcase
bake -- August 2013 - 56
bake -- August 2013 - Classifieds
bake -- August 2013 - Ad Index
bake -- August 2013 - 59
bake -- August 2013 - 60
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