bake - October 2013 - 40
sales catcher
Titus Bakery doubles business after painting
a 3-D mural on the outside of its bakery.
by jOhn unrein
For 32 years, Titus Bakery in Lebanon, in, was known
halloween cut-out cookies (a product they didn’t yet
within their local community for producing fantastic
sell). now they do. And the bakery’s overall sales are
donuts. Then they invested in something that bakers
through the roof.
often overlook — the outside of the building. The
end result far exceeded owner Terry rake’s highest
“For us, it’s been a huge success,” says rake, who
expectations.
estimates that weekly sales have more than doubled
since the project was completed in late May. “Before,
earlier this year, Titus Bakery commissioned Blice
people would just drive past our gray building with a
edwards inc., an indianapolis art and design studio,
wooden sign. now more people stop and come inside.
to paint a three-dimensional mural on several exterior
For anyone, i think it’s really important to make your
walls of their bakery.
bakery look inviting and intriguing.”
Prior to the work, the bakery, which opened its doors
Plenty of credit goes to Blice edwards, whose work
in 1980, simply had two outdoor signs on both sides
blended the perfect mix of nostalgia and playfulness.
of its large gray building. rake wanted a new logo
After all, isn’t a bakery a place to have fun?
design and an artistic element on the outside of the
building that would be dramatic enough to catch the
it helps to have a creative talent like Chris Blice, an
attention of people driving by on the major highway
aspiring pastry chef himself, working on your project.
in front of the store.
As the co-founder, conceptual designer and project
manager for Blice edwards, he has helped create
The mural took 14 days to complete and resulted in
decorative masterpieces on buildings of such notable
eye-catching imagery of donuts, pastries and even
enterprises as Angie’s List corporate headquarters
40 < OCT 2013 | bakemag.com
http://www.bakemag.com
bake - October 2013
Table of Contents for the Digital Edition of bake - October 2013
bake - October 2013
Editor's Note - Designer Treats
Table of Contents
News Bites - Cake Boss Bakeware Makes National Debut
Drake’s Cakes Return To Stores
Swipe Fee Settlement Ignores Small Business
The Piping Gourmets Launch Gluten-Free Whoopie Pies
Readers Vote Frederick’s as Best Bakery
Noted Baker, Chef Opens New Shop In Maine
Crumbs to Open Gluten-Free Dessert Shop
Management - Signage in the Shop
Tax Tips - Resource for Health Care Tax Credits
Labor Front - Navigating the Affordable Care Act
Legislation - Minimum Wage Hikes
Ingredients - Sugar Under Scrutiny
Sprinkles on Top
Your Bakery Online
Budget Interiors
Sales Catcher
The Art of Ciabatta
The Holiday Rush
Whoopie Pies Wow with Flavor
Wow Desserts
Cafe - A Healthier America
Design Awards
Products
Product Showcase
Classifieds
Ad Index
bake - October 2013 - bb1
bake - October 2013 - bb2
bake - October 2013 - bake - October 2013
bake - October 2013 - 2
bake - October 2013 - Editor's Note - Designer Treats
bake - October 2013 - 4
bake - October 2013 - Table of Contents
bake - October 2013 - Swipe Fee Settlement Ignores Small Business
bake - October 2013 - 7
bake - October 2013 - Crumbs to Open Gluten-Free Dessert Shop
bake - October 2013 - 9
bake - October 2013 - Management - Signage in the Shop
bake - October 2013 - 11
bake - October 2013 - Tax Tips - Resource for Health Care Tax Credits
bake - October 2013 - 13
bake - October 2013 - Labor Front - Navigating the Affordable Care Act
bake - October 2013 - 15
bake - October 2013 - Legislation - Minimum Wage Hikes
bake - October 2013 - 17
bake - October 2013 - Ingredients - Sugar Under Scrutiny
bake - October 2013 - 19
bake - October 2013 - Sprinkles on Top
bake - October 2013 - 21
bake - October 2013 - 22
bake - October 2013 - 23
bake - October 2013 - 24
bake - October 2013 - 25
bake - October 2013 - 26
bake - October 2013 - 27
bake - October 2013 - 28
bake - October 2013 - 29
bake - October 2013 - 30
bake - October 2013 - 31
bake - October 2013 - Your Bakery Online
bake - October 2013 - 33
bake - October 2013 - 34
bake - October 2013 - 35
bake - October 2013 - Budget Interiors
bake - October 2013 - 37
bake - October 2013 - 38
bake - October 2013 - 39
bake - October 2013 - Sales Catcher
bake - October 2013 - 41
bake - October 2013 - 42
bake - October 2013 - 43
bake - October 2013 - The Art of Ciabatta
bake - October 2013 - 45
bake - October 2013 - 46
bake - October 2013 - 47
bake - October 2013 - The Holiday Rush
bake - October 2013 - 49
bake - October 2013 - Whoopie Pies Wow with Flavor
bake - October 2013 - 51
bake - October 2013 - 52
bake - October 2013 - 53
bake - October 2013 - Wow Desserts
bake - October 2013 - 55
bake - October 2013 - Cafe - A Healthier America
bake - October 2013 - 57
bake - October 2013 - Design Awards
bake - October 2013 - 59
bake - October 2013 - 60
bake - October 2013 - 61
bake - October 2013 - Products
bake - October 2013 - 63
bake - October 2013 - Product Showcase
bake - October 2013 - Classifieds
bake - October 2013 - 66
bake - October 2013 - Ad Index
bake - October 2013 - 68
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