bake - November 2013 - 8

news bites

ways not previously available through

"There is a growing demand for our

standard, fast-casual restaurant

products as more people aware of the

websites. The new website, created

limitations of Celiac disease discover

Dunkin' Majors in
College Expansion

by digital agency, Rockfish, provides

that not all breads and desserts have

Dunkin' Donuts is expanding its brand

guests with a seamless, interactive

to be off-limits," says Mike Feller, presi-

by growing its presence on college

experience across desktop, tablet and

dent of 3 Fellers. "Armed with a team

campuses around the country. The

mobile devices. Unlike typical restau-

of bakers with culinary backgrounds,

company's increased focus on non-

rant websites, the redesigned Corner

we produce premium products that

traditional locations means that more

Bakery Cafe website provides an

taste great, whether people are

consumers are running on Dunkin'

integrated user experience that does

specifically looking for gluten-free

Donuts as they go about their daily

not require multiple clicks. Nutrition,

foods or not."

lives. College students, faculty and

menu and ordering information are

staff can refuel on a delicious line-

readily accessible and allow guests to

Working with seven distributors, 3

up of beverages and food between

make decisions quickly and easily.

Fellers gluten-free products are avail-

classes, tests and studying.

able in more than 20 states across the
The launch of "To-Go" online ordering

country. The company's retail products

"Universities are increasingly looking

allows guests to skip the line and order

are currently in stores throughout the

for more amenities to offer campus

online, adding to the previously avail-

Mid-Atlantic, South and Southeast, and

residents and visitors, and our brand's

able option of catering online ordering.

expanding into the West and Midwest.

flexible design options couple conve-

Whole Foods stores in Southern

nience with great-tasting food and

Easy social sharing capabilities allow

California, Arizona and Nevada now

America's favorite coffee," says Grant

guests to share favorite menu items

feature the gluten-free desserts.

Benson, CFE, vice president of fran-

with friends via Twitter, Facebook and
Pinterest.

chising and business development,
3 Fellers is a family-owned gluten-free

Dunkin' Brands.

bakery and manufacturer based in
Adding to the features of Corner

Goochland, VA.

Bakery Cafe's redesigned website is
the "My Cafe" section, putting each

The list of universities that have
recently opened new Dunkin' Donuts

New Traceability
Guidelines Offered

restaurants in 2013 or plan to open

reviews on Yelp and Google+ and

A new implementation guideline for

Westfield University (second location)

locate driving directions and a map to

leveraging GS1 global standards for

Norwich University

their local cafe.

traceability business processes in the

Merrimack College

dairy, deli, and bakery supply chain

University of Rhode Island (opening

3 Fellers Expands in
Whole Foods

was released by the International

two locations)

Dairy-Deli-Bakery Association, the

University of Alabama Huntsville

International Dairy Foods Association,

Brandeis University

and GS1 US. The Traceability for Dairy,

Wayne State University

3 Fellers has announced that its gluten-

Deli, & Bakery US Implementation

free desserts and other baked goods

Guideline is available at www.gs1us.

These institutions join other

are now available in the Southern

org/DDBTraceabilityGuide. The guide

prominent colleges and universi-

Pacific Region of Whole Foods grocery

was developed with input from

ties that have brought Dunkin'

stores. The Virginia-based gluten-free

industry stakeholders to provide

Donuts to campus in the last two

food manufacturer currently offers a

best practice recommendations for

years, including Emory University,

variety of brownies, bars, mini-pies

dairy, deli, and bakery manufacturers,

Providence College, University of

and rolls in bakery sections of several

exporters, wholesalers, suppliers,

Baltimore and Virginia Tech. Each

grocery store chains, including Whole

distributors, retailers, foodservice

serves Dunkin' Donuts' menu of foods

Foods Market and natural food stores.

operators and others.

and beverages.

company-owned and franchised cafe
front and center where guests can
favorite a cafe, look at photos, read

08 < NOV 2013 | bakemag.com

new locations by January 2014
includes the following:
http://www.gslusorg/ddbtraceabilityguide http://www.bakemag.com
bake - November 2013

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