bake - January 2014 - 32
PHOTO CREDIT: DANA HERBERT
finding growth
Chef Dana Herbert has found ways to grow
his business through more than just being a
TV show winner.
BY BOB SIMS
Above: Chef Dana
While winning TLC's hit show, Cake Boss: The Next
the beginning he's worn more than one hat. "I literally
Herbert's skill,
Great Baker with Buddy Valastro, gets a baker a lot
started my Desserts by Dana business the same day,"
ability and acumen
of media attention, Chef Dana Herbert uses a number
he says. When a pastry chef position opened at one
have fueled the
of strategies available to all bakers, pastry chefs and
of Marriott's convention center properties, knowing
growth of his
cake decorators to expand his business. Chef Dana
that he had his own business, his bosses approached
business.
possesses an extensive education with a bachelor's
him about "straightening out the pastry shop."
degree in hotel, restaurant, and institutional manage-
Herbert took the opportunity and made the best of it
ment from the University of Delaware, a bachelor's
by continuing to learn about the pastry business. "It
degree in culinary arts from Johnson and Wales
challenged me to produce volume as well as making
University along with an additional associate's degree
sure everything was nice and classy," he says.
in pastry from Johnson and Wales. All of this and a
hunger for success has taken Chef Dana from a phone
After he left Marriott-and continuing to run and
line in his brother's bedroom with a small oven, to a
grow Desserts by Dana-Herbert took a job with The
successful and multifaceted business owner with a
Delaware River and Bay Authority, taking care of its
brand that continues to grow.
cafe and catering operations. Also, he competed in,
and won, Cake Boss: The Next Great Baker. A strong
The road to success
work ethic and vision have played a major role in the
Upon graduation, Herbert started with Marriott on the
growth of Herbert's business ventures, but there are
savory side as a chef in one of its kitchens, and since
other things that enabled the growth of his business.
32 < JAN 2014 | bakemag.com
http://www.bakemag.com
bake - January 2014
Table of Contents for the Digital Edition of bake - January 2014
bake - January 2014
Editor's Note - Taking Off with Trends
Table of Contents
News Bites - RBA Roadshow to Cincinnati
Bakery Industry Loses Pioneer
Corbion Offers Hydrated Ancient Grains
Lawrence Earns Sustainability Award
My Favorite Things
Management - When to Hire a Consultant
Labor Front - Health Care 2014
Legislation - The Trans Fat Dilemma
Ingredients - Valentine's Chocolates
Chocolate Tempering
Vanilla Takes Off
Finding Growth
The Biscuit Boom
Biscuit Shops Around the Country
A Fresh Approach to Online Sales
Maintaining Safety
New FDA Defense Rule
Investing in Innovation
The Ancients
Start the Party Early
Macaron Magic
Cake Stars
Cafe - Top Trends for 2014
Products
Product Showcase
Classifieds
Ad Index
bake - January 2014 - BB1
bake - January 2014 - BB2
bake - January 2014 - bake - January 2014
bake - January 2014 - 2
bake - January 2014 - Editor's Note - Taking Off with Trends
bake - January 2014 - 4
bake - January 2014 - 5
bake - January 2014 - 6
bake - January 2014 - Table of Contents
bake - January 2014 - Lawrence Earns Sustainability Award
bake - January 2014 - 9
bake - January 2014 - My Favorite Things
bake - January 2014 - 11
bake - January 2014 - Management - When to Hire a Consultant
bake - January 2014 - 13
bake - January 2014 - Labor Front - Health Care 2014
bake - January 2014 - 15
bake - January 2014 - Legislation - The Trans Fat Dilemma
bake - January 2014 - 17
bake - January 2014 - Ingredients - Valentine's Chocolates
bake - January 2014 - Chocolate Tempering
bake - January 2014 - Vanilla Takes Off
bake - January 2014 - 21
bake - January 2014 - 22
bake - January 2014 - 23
bake - January 2014 - 24
bake - January 2014 - 25
bake - January 2014 - 26
bake - January 2014 - 27
bake - January 2014 - 28
bake - January 2014 - 29
bake - January 2014 - 30
bake - January 2014 - 31
bake - January 2014 - Finding Growth
bake - January 2014 - 33
bake - January 2014 - 34
bake - January 2014 - 35
bake - January 2014 - The Biscuit Boom
bake - January 2014 - 37
bake - January 2014 - Biscuit Shops Around the Country
bake - January 2014 - 39
bake - January 2014 - A Fresh Approach to Online Sales
bake - January 2014 - 41
bake - January 2014 - 42
bake - January 2014 - 43
bake - January 2014 - 44
bake - January 2014 - 45
bake - January 2014 - Maintaining Safety
bake - January 2014 - 47
bake - January 2014 - New FDA Defense Rule
bake - January 2014 - 49
bake - January 2014 - Investing in Innovation
bake - January 2014 - 51
bake - January 2014 - 52
bake - January 2014 - 53
bake - January 2014 - The Ancients
bake - January 2014 - 55
bake - January 2014 - Start the Party Early
bake - January 2014 - 57
bake - January 2014 - 58
bake - January 2014 - 59
bake - January 2014 - Macaron Magic
bake - January 2014 - 61
bake - January 2014 - 62
bake - January 2014 - 63
bake - January 2014 - Cake Stars
bake - January 2014 - 65
bake - January 2014 - 66
bake - January 2014 - 67
bake - January 2014 - Cafe - Top Trends for 2014
bake - January 2014 - 69
bake - January 2014 - 70
bake - January 2014 - 71
bake - January 2014 - Products
bake - January 2014 - Product Showcase
bake - January 2014 - Classifieds
bake - January 2014 - Ad Index
bake - January 2014 - 76
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