contents 14 18 28 40 62 66 FEATURES 20 28 30 34 CREATIVE PROMOTION THE FACE OF YOUR BAKERY UNMISTAKEN IDENTITY FIVE TIPS FOR WEDDING CAKES With the sustained popularity of social media and the coming of age of the younger generation of consumers, companies need to stretch the limits of traditional advertising now more than ever. Your logo is a major part of that most important first impression of your bakery, so it's vital to create a design that conveys the message you're trying to communicate. DEPARTMENTS Cincinnati based Holtman's Donuts, which opened its third store and first in the OTR (Ove the Rhine) district last year. The stylish sign is the first thing that grabs your attention as you approach the new location. No matter how you slice it, wedding cakes are big business. Position your bakery as a market leader for the upcoming wedding season with these useful tips and ideas. COVER bake® Issue No. / 3 Issue No. 18 Ingredients 08 My Favorite Things 38 Bread and Baking 10 Management 50 Cake 12 Labor Front 62 Cafe 14 Legislation 70 Product Trends The Bon Bonerie in Cincinnati, OH, takes a frugal, yet opportunistic approach to promotions and advertising. Its overall branding emphasizes the importance of conveying care, and the importance of thoughtfulness and customers, in all aspects of presentation. (page 20) BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. THE BRANDING ISSUE: creative promotion the face of your bakery New ideas for designing your logo unmistaken identity Branding strategies that work Wedding season 5 steps to being a market leader bakemag.com News Bites March 2014 > The Branding Issue 06 3 bakemag.com | MAR 2014 > 05http://www.bakemag.com