bake - March 2014 - PAN14

Mejorar sus
productos
Los compradores de productos
de panadería a menudo compran
con los ojos. Ven un pastel o
repostería que luce delicioso y no
lo pueden resistir. Por lo tanto, se
dejan llevar por el impulso inmediato y hacen la compra.
Por esta razón, es importante
que las panadería eleven su nivel
de presentación de vez en cuando.
Agregar decoraciones de chocolate
de lujo encima de un pastel puede
agregar unos cuantos centavos al
costo de los alimentos, pero este
tipo de mejora eleva el perfil de
sus productos al punto que los
clientes están dispuestos a gastar
más haciendo que su inversión valga
el esfuerzo.
"Vendemos postres de fresas
cubiertas con chocolate durante los
días festivos de la primavera como

14

MARZO 14 | PANADERIA

las Pascuas," dice Priscila Ríos Hale,
co-propietaria de El Rancho Tapatío
en Lexington, KY. "Últimamente
estamos haciendo nuevos sabores
para nuestros pasteles, como
pasteles de mocha, y estamos
agregando nuevos sabores como
guayaba a nuestras empanadas."
La urgencia que los minoristas
sienten por la innovación no es nada
nuevo según un reporte reciente
de Nielsen. Salir adelante siempre
ha sido una batalla en este campo
altamente competitivo donde los
productos similares y la densidad de
tiendas pueden fácilmente atraer a
los compradores a otros lugares. Y
la recesión ha hecho que el campo
de batalla sea aún más intenso.
Según el reporte Continuous
Innovation: The Key To Retail
Success de Nielsen, la frecuencia de

visitas a las tiendas de comestibles
en EE.UU. ha bajado un 15 por
ciento durante los últimos seis años,
mientras que la cantidad de compra
sólo ha aumentado un 9 por ciento.
Para que las tiendas le ganen a la
competencia es necesario motivar
a los clientes a aumentar el número
de visitas, aumentar el tamaño de
la compra, o ambas cosas.
La innovación persuade a los
compradores a comportarse de
manera diferente. Por un breve
tiempo capta la atención y atrae
nuevos compradores o mejora
la lealtad del cliente existente.
Aunque la novedad puede desaparecer de forma rápida, las panaderías
pueden continuamente desarrollar
nuevas formas de captar el interés
de los consumidores.
Una manera sencilla de innovar
es utilizar los productos existentes
que ya hace en su panadería y
añadir un toque creativo usando
decoraciones.
La línea de ingredientes para
decorar Sprinkelina de BakeMark
ofrece una amplia variedad de
colores y sabores. Sprinkelina
Sprinkles vienen en casi dos docenas
de colores e incluyen colores de
temporada y de los días festivos
del otoño, Halloween y Navidad.
Para agregar nuevas mejoras, la
línea de glaseado Glitter Glaze de
BakeMark le ofrece a las panaderías
la capacidad de atraer más atención a los mostradores de pastel y



bake - March 2014

Table of Contents for the Digital Edition of bake - March 2014

Bake - March 2014
Editor's Note - Brand Building
Table of Contents
News Bites - Bad weather impacts foodservice sales
Online tool helps pre-employment assessments
AB Mauri achieves Safe Quality Food certification
My Favorite Things
Management - Lead Your Bakery
Labor Front - Functional Solutions
Legislation - The New Farm Bill
Ingredients - Strawberry Season
Creative Promotion
The Face of Your Bakery
Unmistaken Identity
Five Tips for Wedding Cakes
Foodservice Trends
Bacon Still Sizzles
Hybrid Pastries
Summer Desserts
Mix It Up
Desserts for Uncommon Occasions
Pizza Crust Boot Camp
That’s A Wrap
Cafe - Add Tea to Your Lineup
Products
Product Showcase
Classifieds
Ad Index
Panaderia - March 2014
Carta De Introduccion - Un Futuro Brillante
Introductory Letter - A Bright Future
Pan Y Horneo - Evite Los Atajos
Pasteles Y Decoraciones - Tendencias Pasteleras
Mejorar sus productos
Perfiles - Panadería Super Mercado
Perfiles - El Rancho Tapatío
Perfiles - La Esperanza
Recetas Destacadas
Productos Destacados
Breads and Baking - Avoid Shortcuts
Cakes and Decorating - Cake Trends
Enhancing Your Products
Profiles - Panadería Super Mercado
Profiles - El Rancho Tapatío
Profiles - La Esperanza
Featured Recipes
Featured Products
bake - March 2014 - bb-1
bake - March 2014 - bb-2
bake - March 2014 - Bake - March 2014
bake - March 2014 - 2
bake - March 2014 - Editor's Note - Brand Building
bake - March 2014 - 4
bake - March 2014 - Table of Contents
bake - March 2014 - AB Mauri achieves Safe Quality Food certification
bake - March 2014 - 7
bake - March 2014 - My Favorite Things
bake - March 2014 - 9
bake - March 2014 - Management - Lead Your Bakery
bake - March 2014 - 11
bake - March 2014 - Labor Front - Functional Solutions
bake - March 2014 - 13
bake - March 2014 - Legislation - The New Farm Bill
bake - March 2014 - 15
bake - March 2014 - 16
bake - March 2014 - 17
bake - March 2014 - Ingredients - Strawberry Season
bake - March 2014 - 19
bake - March 2014 - Creative Promotion
bake - March 2014 - 21
bake - March 2014 - 22
bake - March 2014 - 23
bake - March 2014 - 24
bake - March 2014 - 25
bake - March 2014 - 26
bake - March 2014 - 27
bake - March 2014 - The Face of Your Bakery
bake - March 2014 - 29
bake - March 2014 - Unmistaken Identity
bake - March 2014 - 31
bake - March 2014 - 32
bake - March 2014 - 33
bake - March 2014 - Five Tips for Wedding Cakes
bake - March 2014 - 35
bake - March 2014 - 36
bake - March 2014 - 37
bake - March 2014 - Foodservice Trends
bake - March 2014 - 39
bake - March 2014 - 40
bake - March 2014 - 41
bake - March 2014 - Bacon Still Sizzles
bake - March 2014 - 43
bake - March 2014 - 44
bake - March 2014 - 45
bake - March 2014 - Hybrid Pastries
bake - March 2014 - 47
bake - March 2014 - 48
bake - March 2014 - 49
bake - March 2014 - Summer Desserts
bake - March 2014 - 51
bake - March 2014 - 52
bake - March 2014 - 53
bake - March 2014 - Mix It Up
bake - March 2014 - 55
bake - March 2014 - 56
bake - March 2014 - 57
bake - March 2014 - Desserts for Uncommon Occasions
bake - March 2014 - 59
bake - March 2014 - 60
bake - March 2014 - 61
bake - March 2014 - Pizza Crust Boot Camp
bake - March 2014 - 63
bake - March 2014 - That’s A Wrap
bake - March 2014 - 65
bake - March 2014 - Cafe - Add Tea to Your Lineup
bake - March 2014 - 67
bake - March 2014 - 68
bake - March 2014 - 69
bake - March 2014 - Products
bake - March 2014 - 71
bake - March 2014 - Product Showcase
bake - March 2014 - 73
bake - March 2014 - Classifieds
bake - March 2014 - Ad Index
bake - March 2014 - 76
bake - March 2014 - 77
bake - March 2014 - 78
bake - March 2014 - Panaderia - March 2014
bake - March 2014 - PAN2
bake - March 2014 - Carta De Introduccion - Un Futuro Brillante
bake - March 2014 - Introductory Letter - A Bright Future
bake - March 2014 - PAN5
bake - March 2014 - Pan Y Horneo - Evite Los Atajos
bake - March 2014 - PAN7
bake - March 2014 - PAN8
bake - March 2014 - PAN9
bake - March 2014 - Pasteles Y Decoraciones - Tendencias Pasteleras
bake - March 2014 - PAN11
bake - March 2014 - PAN12
bake - March 2014 - PAN13
bake - March 2014 - Mejorar sus productos
bake - March 2014 - PAN15
bake - March 2014 - PAN16
bake - March 2014 - PAN17
bake - March 2014 - Perfiles - Panadería Super Mercado
bake - March 2014 - PAN19
bake - March 2014 - PAN20
bake - March 2014 - PAN21
bake - March 2014 - Perfiles - El Rancho Tapatío
bake - March 2014 - PAN23
bake - March 2014 - PAN24
bake - March 2014 - PAN25
bake - March 2014 - Perfiles - La Esperanza
bake - March 2014 - PAN27
bake - March 2014 - Recetas Destacadas
bake - March 2014 - PAN29
bake - March 2014 - PAN30
bake - March 2014 - PAN31
bake - March 2014 - Productos Destacados
bake - March 2014 - PAN33
bake - March 2014 - Breads and Baking - Avoid Shortcuts
bake - March 2014 - PAN35
bake - March 2014 - Cakes and Decorating - Cake Trends
bake - March 2014 - PAN37
bake - March 2014 - Enhancing Your Products
bake - March 2014 - PAN39
bake - March 2014 - Profiles - Panadería Super Mercado
bake - March 2014 - PAN41
bake - March 2014 - PAN42
bake - March 2014 - PAN43
bake - March 2014 - PAN44
bake - March 2014 - Profiles - El Rancho Tapatío
bake - March 2014 - PAN46
bake - March 2014 - Profiles - La Esperanza
bake - March 2014 - PAN48
bake - March 2014 - Featured Recipes
bake - March 2014 - PAN50
bake - March 2014 - Featured Products
bake - March 2014 - PAN52
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