bake - October 2014 - 42

Holiday
Specialties
Most established retail bakeries have the staple products for
the holidays that draw in their regular customers, but it could
be time to roll out a few new items. Not only will your regular
customers spend more time in the bakery talking to you about
your new items, but they may try them out, mention them to
friends and family or give them as gifts.
Offering specialty items for holidays beneﬁts your store in
two ways. The limited time it's offered creates a supply and
demand scenario in your favor. Second, if you offer the item
for a limited time only and it doesn't work or sell well for you,
you can strike it from the menu with a minimal loss. And if

Swedish Solstice

it does work better than you expected, it could turn into a

Just before Christmas, on December 21, is the winter solstice.

regular menu item that does well all year.

The winter solstice is the longest night of winter. After
December 21, the days will get a little bit longer until the

Christmas time gives you the best results when trying out

summer solstice. The Swedish celebrate the winter solstice

new items in the bakery. It's a major food holiday with plenty

with St. Lucia buns (Lussekatt in Swedish).

of indulgence shortly before people start making their New
Year's resolutions. It's also a time when people are in spending

St. Lucia buns are S shaped yeasted rolls, ﬂavored with saffron

mode and willing to buy things they're not necessarily willing

and usually decorated with raisins or currants. They bake

to buy the rest of the year.

to a golden color, ﬁll the kitchen and shop with a wonderful
aroma, and taste sweet and light. Depending on your usual

For new breads during Christmas, draw in the sophisticated

clientele, tweak and change anything that might serve you in

shopper with ethnic specialties. Ethnic dishes continue to

presenting these to your regular customers. Also remember

trend and give you ample varieties to choose from based on

that when you work with an age old and foreign tradition,

the knowledge of your existing customer base. Usually shop-

there might be things that certain people point out as being

pers will show the most interest in items that are the most out

"wrong." Take their suggestions kindly and then decide how to

of the ordinary.

proceed in your bakery's best interest.

42 < OCT 2014 | bakemag.com

http://www.bakemag.com

bake - October 2014

Table of Contents for the Digital Edition of bake - October 2014

bake - October 2014
Editor's Note - Hard Choices, Big Results
Table of Contents
News Bites - Ardent Mills Sponsors Bicycle Tour
Dunkin’ Donuts Returns to California
Carlo’s Bakery Raises Bar for Vegas Cakes
My Favorite Things
Management - Identity Power
Labor Front - Holiday Scheduling
Food Safety - Storing Food Safely
Legislation - Record-keeping Mandates
Ingredients - Pecans & Walnuts
Define Your Design
Budgeting Basics
Remodeling in Style
Grains of Change
Holiday Specialties
Shape with Care
Festive Cakes & Tortes
Greek Sweets
A Brief History of Baklava
Cafe - Soup & Sandwich Specials
Cafe - Innovative Beverage Options
Products
Product Showcase
Classifieds
Ad Index
bake - October 2014 - bake - October 2014
bake - October 2014 - 2
bake - October 2014 - bake - October 2014
bake - October 2014 - 2
bake - October 2014 - Editor's Note - Hard Choices, Big Results
bake - October 2014 - 4
bake - October 2014 - Table of Contents
bake - October 2014 - Carlo’s Bakery Raises Bar for Vegas Cakes
bake - October 2014 - 7
bake - October 2014 - My Favorite Things
bake - October 2014 - 9
bake - October 2014 - Management - Identity Power
bake - October 2014 - 11
bake - October 2014 - Labor Front - Holiday Scheduling
bake - October 2014 - 13
bake - October 2014 - Food Safety - Storing Food Safely
bake - October 2014 - 15
bake - October 2014 - Legislation - Record-keeping Mandates
bake - October 2014 - 17
bake - October 2014 - Ingredients - Pecans & Walnuts
bake - October 2014 - 19
bake - October 2014 - Define Your Design
bake - October 2014 - 21
bake - October 2014 - 22
bake - October 2014 - 23
bake - October 2014 - 24
bake - October 2014 - 25
bake - October 2014 - 26
bake - October 2014 - 27
bake - October 2014 - Budgeting Basics
bake - October 2014 - 29
bake - October 2014 - 30
bake - October 2014 - 31
bake - October 2014 - Remodeling in Style
bake - October 2014 - 33
bake - October 2014 - 34
bake - October 2014 - 35
bake - October 2014 - Grains of Change
bake - October 2014 - 37
bake - October 2014 - 38
bake - October 2014 - 39
bake - October 2014 - 40
bake - October 2014 - 41
bake - October 2014 - Holiday Specialties
bake - October 2014 - 43
bake - October 2014 - 44
bake - October 2014 - 45
bake - October 2014 - 46
bake - October 2014 - 47
bake - October 2014 - Shape with Care
bake - October 2014 - 49
bake - October 2014 - 50
bake - October 2014 - 51
bake - October 2014 - Festive Cakes & Tortes
bake - October 2014 - 53
bake - October 2014 - 54
bake - October 2014 - 55
bake - October 2014 - Greek Sweets
bake - October 2014 - A Brief History of Baklava
bake - October 2014 - Cafe - Soup & Sandwich Specials
bake - October 2014 - 59
bake - October 2014 - Cafe - Innovative Beverage Options
bake - October 2014 - 61
bake - October 2014 - Products
bake - October 2014 - Product Showcase
bake - October 2014 - Classifieds
bake - October 2014 - 65
bake - October 2014 - 66
bake - October 2014 - Ad Index
bake - October 2014 - 68
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