contents 10 14 38 42 46 50 FEATURES 18 26 30 34 HARD WORK AND LOVE ALTERNATIVE FINANCING WELL-EQUIPPED OPENINGS LEAN OPERATION Zoe Nathan wrote her cookbook for her bakery, her team, her children and her customers. The fact that it increased her customer reach and business was just extra gravy on the biscuits. In today's world, retail bakeries don't have to use the traditional bank loan to fund new ideas and products. A number of financing options exist that offer new ways to help small businessses. Newcomers to the retail bakery scene like Manresa Bread are investing in top-notch equipment to ensure their customers are eager to come back for more. Others are following similar action plans. Run your retail bakery more efficiently and for higher profits by knowing every detail of operation. From expenses to employees to frugal marketing, trim where you can without sacrificing quality. DEPARTMENTS COVER 06 News Bites 16 Ingredients 08 My Favorites 38 Bread and Baking 10 Management 42 Cake 12 Labor Front 46 Cafe 14 Food Safety 52 Product Trends Zoe Nathan wrote her cookbook, Huckleberry: Stories, Secrets and Recipes From Our Kitchen, for two main reasons. One was to spend more time with her family and children. The other was to transform her house into a home. Photo by Matt Armendariz (page 18) bakemag.com | JAN 2015 > 05 005_BA_Jan15_Contents.indd 5 1/16/2015 9:49:06 AMhttp://www.bakemag.com