Baguettes Make Sense The typical vision that comes to mind when thinking of a baguette might be the long loaf sticking out of the basket on a bicycle being ridden through the French countryside or the streets of Paris, but baguettes have a place in America. Ethnic food trends and interest in gourmet and specialty foods in America make the retail bakery market a great place to take advantage of the classic baguette. Sandwiches The baguette's dimensions make it a great bread for doing mini sandwiches. Because Americans on the whole want to eat healthier, mini sandwiches give retail bakeries and cafés a great way to offer indulgent sandwiches with rich, flavorful ingredients that can still be promoted as health-conscious due to their portion size. For special occasions during the year such as holidays, promote baguette sandwich platters for parties and events. Market and upsell custom, made to order platters to give customers options when your standard cash and carry options don't match their needs. Add desserts and beverages in promotional packages to increase per ticket dollars even more. For any sandwich to work well, the key lies in matching the bread to the filling. A great filling to bread pairing will elevate a sandwich while a poor combination will make the sandwich fall below what it should be. 44 < APR 2015 | bakemag.com For special occasions during the year such as holidays, promote baguette sandwich platters for parties and events.http://www.bakemag.com