bake - June 2015 - 20

equipment

Tech
Trends
The latest advances in oven technology, digital menus, point-

"If you make your
marketing more relevant,
you're going to have more
significant returns."
Jim Guest, a sales representative for Paytronix

of-sale systems and much more were on display at the National
Restaurant Association 2015 Show in Chicago. The following
are some of the newest innovations applicable to the bakery
business:

Newton, Mass.-based Paytronix exhibited a system that integrates with restaurant POS systems and allows restaurants to

The new WP Riehle ITES high speed oven from WP Bakery

market to individual guests via e-mail, text or social media,

Group USA defrosts and cooks frozen baked goods in about

based on what the guest prefers. "If you make your marketing

10 to 25 percent of the traditional time. You can defrost and

more relevant, you're going to have more signiﬁcant returns,"

bake pretzels in about eight minutes. This high speed oven

said Jim Guest, a sales representative for Paytronix.

uses specialized infrared technology to quickly defrost frozen
baked goods, then quickly bake, toast, crisp or brown the food

Square Register from Square offers a powerful point-of-sale

- producing fresh-baked quality pretzels, pastries, dinner rolls,

app that turns your smartphone or tablet into a complete

pizza, and more. This infrared technology penetrates deep into

point-of-sale system. Customers sign in and tip right on the

the product for rapid thawing and rapid baking while retaining

device. You send receipts via email or text message, or connect

the product's moisture

a receipt printer to an iPad. Retail merchants can easily handle
payments, tipping, digital receipts, inventory, sales reports and

ShopKeep, the cloud-based technology provider with more

more. According to Square, beyond Square Reader and Square

than 16,000 registers in use by retail shops, restaurants and

Register, this technology affords you the ability to handle

others, offers ShopKeep Payments, a fully customizable

secure online invoicing, produce insightful sales reporting and

payment processing solution for businesses that prefer to

analytics, and handle staff and locations.

have one centralized system for their merchant services with
no annual contracts. Norm Merritt, president and CEO of

BrightSign representatives were on hand promoting their solid-

ShopKeep, says, "Most merchants do not have the time to fully

state media players, which allow restaurants to integrate digital

research the intricacies of payment processing, and because

signage and menus, automated order taking, social media,

ShopKeep has such transparent pricing options, so many of

music and other functions. BrightSign products allow the

them have requested a simpler payments solution from us."

restaurant operator to control all of the functions without a PC.

"Most merchants do not have the time to fully research the
intricacies of payment processing."
Norm Merritt, president and CEO of ShopKeep

20 < JUN 2015 | bakemag.com
http://www.bakemag.com
bake - June 2015

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