INTRODUCTORY LETTER English Plan Your Summer Wisely version starts on page As summer begins in late June and continues through September, there are numerous occasions to promote fresh flavors and innovative bakery products. Summer festivals, birthday parties, weddings and much more provide you with the ongoing opportunity to make lasting impressions with your loyal customers. They look to you for new ideas on creative ways to celebrate their special occasions, so plan your summer promotions wisely. 34 Listening to your customers has never been more important. Consumers today want to know you care about them and their families. Your dedication to making the very best products is what keeps them coming back. In this issue of BakeMark's Panadería, we offer the latest trends in everything from sophisticated wedding cakes to fun snack foods for summer festivals. BakeMark is committed to innovation and your continued success. We encourage you to contact your local BakeMark Sales Representative and visit www.yourbakemark.com to learn more about everything BakeMark has to offer. Very Best Regards, Your BakeMark USA Team CONTENTS 34 BREADS & BAKING 36 CAKES & DECORATING If you would like to download this issue of Panadería or would like to see previous issues, please go to www.yourbakemark.com. 38 ADAPTING TO LOCAL NEIGHBORHOODS 40 MERCHANDISING SPOTLIGHT 41 SHOPPERS INSIGHT 42 BAKERY PROFILES 50 FEATURED RECIPES 51 FEATURED PRODUCTS 4 JUNE 15 | PANADERIAhttp://www.yourbakemark.com http://www.yourbakemark.com