bake - August 2015 - 30
paying attention
to trends
Trends can provide strong
sales when managed well.
BY BOB SIMS
Trends come and go, and the word trend itself means
Where to Look
Above: Naked
that there's a chance it will fall out of favor at some
Industry websites, blogs, Twitter feeds, trade and
cakes and floral
point. However, if you catch them early and capitalize
consumer magazines within the baking industry
decorations
on them, trends serve to make your bakery a very
provide a plethora of information about the goings
continue to
busy place.
on in baking.
category. Photos:
Staying Relevant
Even if you visit and follow outlets outside of retail
Ilfotokunst (L),
Having a signature item or items extends a bakeries
baking, plenty of information exists that with a
Asnidamarwani (R)
popularity indefinitely, but keeping up with current
little interpretation will benefit the retail bakery.
trends reminds customers that your bakery is not only
Associations and events are another resource that
a destination, but also a place where they can shop
bakeries can tap into for what's new and what
for the latest items that consumers talk about.
matters.
Keeping up on trends also allows the bakery to weed
Trends happen outside of your bakery. While your
out those products that might have once sold well,
regular customers will give you valuable information,
but are beginning to lose popularity. By keeping up
other locations that provide the same or similar type
on the latest trends, bakeries get a sense of the shifts
products to yours can provide a wealth of information
in desirability of products that they offer.
regarding the latest popular trends.
trend in the cake
30 < AUG 2015 | bakemag.com
http://www.bakemag.com
bake - August 2015
Table of Contents for the Digital Edition of bake - August 2015
bake - August 2015
Editor's Note - The Consumer Issue: Six Key Trends to Watch
Table of Contents
News Bites - New tech informs new view on foods
Dawn Foods opens new distribution facilities
Call for action on food donation incentives
My Favorite Things
Management - Responsible Packaging
Legislation - GMOs Back in the Spotlight
Ingredients - Beyond Sweet
Equipment - Energy Saving Ovens
Shifting Gears
Paying Attention to Trends
Local Hero
Predict the Future
Sandwich Still King
Clean Label Becomes the Standard
Dispelling the Myths
Ready for Fall Weddings
Decorated Shortbread
Cafe - Veggie Powered Wraps
Get ‘em Going
Products
Product Showcase
Classifieds
Ad Index
Management - Bakemag.com
bake - August 2015 - bake - August 2015
bake - August 2015 - 2
bake - August 2015 - Editor's Note - The Consumer Issue: Six Key Trends to Watch
bake - August 2015 - 4
bake - August 2015 - 5
bake - August 2015 - Table of Contents
bake - August 2015 - 7
bake - August 2015 - Call for action on food donation incentives
bake - August 2015 - 9
bake - August 2015 - My Favorite Things
bake - August 2015 - 11
bake - August 2015 - Management - Responsible Packaging
bake - August 2015 - 13
bake - August 2015 - Legislation - GMOs Back in the Spotlight
bake - August 2015 - 15
bake - August 2015 - Ingredients - Beyond Sweet
bake - August 2015 - 17
bake - August 2015 - Equipment - Energy Saving Ovens
bake - August 2015 - 19
bake - August 2015 - Shifting Gears
bake - August 2015 - 21
bake - August 2015 - 22
bake - August 2015 - 23
bake - August 2015 - 24
bake - August 2015 - 25
bake - August 2015 - 26
bake - August 2015 - 27
bake - August 2015 - 28
bake - August 2015 - 29
bake - August 2015 - Paying Attention to Trends
bake - August 2015 - 31
bake - August 2015 - 32
bake - August 2015 - 33
bake - August 2015 - Local Hero
bake - August 2015 - 35
bake - August 2015 - 36
bake - August 2015 - 37
bake - August 2015 - Predict the Future
bake - August 2015 - 39
bake - August 2015 - 40
bake - August 2015 - 41
bake - August 2015 - Sandwich Still King
bake - August 2015 - 43
bake - August 2015 - Clean Label Becomes the Standard
bake - August 2015 - 45
bake - August 2015 - Dispelling the Myths
bake - August 2015 - 47
bake - August 2015 - Ready for Fall Weddings
bake - August 2015 - 49
bake - August 2015 - 50
bake - August 2015 - 51
bake - August 2015 - Decorated Shortbread
bake - August 2015 - 53
bake - August 2015 - 54
bake - August 2015 - 55
bake - August 2015 - Cafe - Veggie Powered Wraps
bake - August 2015 - 57
bake - August 2015 - Get ‘em Going
bake - August 2015 - Products
bake - August 2015 - Product Showcase
bake - August 2015 - 61
bake - August 2015 - Classifieds
bake - August 2015 - 63
bake - August 2015 - 64
bake - August 2015 - 65
bake - August 2015 - Ad Index
bake - August 2015 - Management - Bakemag.com
bake - August 2015 - 68
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