INTRODUCTORY LETTER A Border Town Full of Inspiration English version starts on page The U.S.-Mexico border town of Mexicali offers many stories of inspiration for the baking business. Situated about 100 miles east of San Diego and 45 miles from Yuma, Arizona, Mexicali is a prosperous city that is home to a number of families who earn their living as bakers. These bakery owners celebrate the culture of Mexico with traditional breads and pastries, but do not stop there. They produce numerous variations of sweet baked goods and cakes, every day, 365 days a year, that have great appeal to customers on both sides of the border. 34 In this issue of BakeMark's Panadería, we showcase the success stories of the panaderías of Mexicali where cutting-edge innovation and diligent hard work bring positive results to the entire community. Their stories offer inspiration for all because they demonstrate a willingness and dedication to borrow from the past with a keen eye toward the future. The panaderías of Mexicali are true pioneers in baking. We hope you will gain a deeper appreciation of their efforts through their stories and find ways to improve your own business with the lessons they have to offer. BakeMark is committed to innovation and your continued success. We encourage you to contact your local BakeMark Sales Representative and visit www.yourbakemark.com to learn more about everything BakeMark has to offer. Best Regards, Your BakeMark USA Team CONTENTS 34 BREADS & BAKING If you would like to download this issue of Panadería or would like to see previous issues, please go to www.yourbakemark.com. 36 CAKES & DECORATING 38 A BOOMING BORDER CITY 40 MERCHANDISING SPOTLIGHT 41 SHOPPERS INSIGHT 42 BAKERY PROFILES 51 FEATURED PRODUCTS 4 DECEMBER 15 | PANADERIAhttp://www.yourbakemark.com http://www.yourbakemark.com