bake - January 2016 - 10

management

Co-Branding Clout
Yogurt and chocolate chip cookies are the latest examples of
two snack items that bakery brand leaders believe have enormous co-branding possibilities. Two of the most well-known
names in sweets and treats announced they are joining
forces to create expanded opportunities for their franchisees
and more menu variety for their customers.
Red Mango Yogurt Café Juice Bar & Smoothies announced
a co-branding alliance with Crest Foods, Inc., franchisor of
Nestlé Toll House Café by Chip. Under terms of the agreement, franchisees of both brands will have the opportunity
to co-brand and expand their menu to include Red Mango
and Nestlé Toll House Café by Chip signature products in the
same location.

"This will be seamlessly
executed so that there is no
brand confusion and designed
to provide an immediate
opportunity for franchisees to
see incremental increases in
sales and profits."

made-to-order fresh fruit smoothies and a wide variety of

"It's a terrific alliance for our franchisees and for the brands,"

The new co-branded stores opened in late November in

said Ziad Dalal, Crest Foods founder and president. "With a

Richardson, Texas, in the CityLine development by new

very modest additional investment, franchisees can essen-

franchisee Clint Goin, followed by another location in Fort

tially have two franchises in one that leverage their real

Worth's iconic Sundance Square by new franchisee Kim

estate and labor investments and offer customers a wider

Tauch.

fresh cold-squeezed juices from Red Mango, as well as the
famous cookies, baked goods, Nescafé specialty coffees, and
light foods such as crepes and flatbreads from Nestlé Toll
House Café by Chip.
"This is a tremendous opportunity for both Red Mango and
Nestlé Toll House Café by Chip franchisees and a bonus to
customers of both brands," says Jim Notarnicola, vice president of marketing and franchising for Red Mango. "This will
be seamlessly executed so that there is no brand confusion
and designed to provide an immediate opportunity for franchisees to see incremental increases in sales and profits."

range of options."
"The economic model of the same retail space offering two
Existing and new locations will also have the option to

brands and two menus to loyal customers will be extremely

participate in this alliance. Exterior branding for Red Mango

attractive to potential franchisees," adds Dalal. "It enables

Yogurt Café Juice Bar & Smoothies will be side by side with

them to lease better spaces and is designed to deliver better

Nestlé Toll House Café by Chip

revenues all day long and all year round. It will also allow
customers to enjoy a wider selection to satisfy their sweet

Each co-branded location will offer all-natural frozen yogurt,

10 < JAN 2016 | bakemag.com

tooth needs."


http://www.bakemag.com

bake - January 2016

Table of Contents for the Digital Edition of bake - January 2016

Bake -- January 2016
Editor's Note - Beyond Breakfast
Table of Contents
News Bites - Corbion Caravan addresses vital wheat gluten shortage
Chocolatier joins Ambassador Club
A new decorating world record
Ardent supports organic wheat initiative
Personality - Nora Antene
Management - Co-Branding Clout
Labor Front - Monitoring Food Safety
Ingredients - Variations on Chocolate
Equipment - Time-Saving Depositors
Tech savvy
Maximizing mobile
On-demand delivery
Panera’s challenge
The Art of Pastry
Flatbread is Rising
Cupcakes on Parade
Paczki Day and Beyond
Cafe - Wild about Wings
Advanced Blending
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - January 2016 - Bake -- January 2016
bake - January 2016 - 2
bake - January 2016 - Editor's Note - Beyond Breakfast
bake - January 2016 - 4
bake - January 2016 - 5
bake - January 2016 - Table of Contents
bake - January 2016 - Ardent supports organic wheat initiative
bake - January 2016 - Personality - Nora Antene
bake - January 2016 - 9
bake - January 2016 - Management - Co-Branding Clout
bake - January 2016 - 11
bake - January 2016 - Labor Front - Monitoring Food Safety
bake - January 2016 - 13
bake - January 2016 - Ingredients - Variations on Chocolate
bake - January 2016 - 15
bake - January 2016 - Equipment - Time-Saving Depositors
bake - January 2016 - 17
bake - January 2016 - Tech savvy
bake - January 2016 - 19
bake - January 2016 - 20
bake - January 2016 - 21
bake - January 2016 - 22
bake - January 2016 - 23
bake - January 2016 - 24
bake - January 2016 - 25
bake - January 2016 - Maximizing mobile
bake - January 2016 - 27
bake - January 2016 - On-demand delivery
bake - January 2016 - 29
bake - January 2016 - Panera’s challenge
bake - January 2016 - 31
bake - January 2016 - The Art of Pastry
bake - January 2016 - 33
bake - January 2016 - Flatbread is Rising
bake - January 2016 - 35
bake - January 2016 - Cupcakes on Parade
bake - January 2016 - 37
bake - January 2016 - 38
bake - January 2016 - 39
bake - January 2016 - Paczki Day and Beyond
bake - January 2016 - 41
bake - January 2016 - 42
bake - January 2016 - 43
bake - January 2016 - Cafe - Wild about Wings
bake - January 2016 - 45
bake - January 2016 - 46
bake - January 2016 - 47
bake - January 2016 - Advanced Blending
bake - January 2016 - Products
bake - January 2016 - 50
bake - January 2016 - Product Showcase
bake - January 2016 - Classifieds
bake - January 2016 - 53
bake - January 2016 - 54
bake - January 2016 - 55
bake - January 2016 - 56
bake - January 2016 - Ad Index
bake - January 2016 - Online - BakeMag.com
bake - January 2016 - 59
bake - January 2016 - 60
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