bake - January 2016 - 26

maximizing mobile
Mobile marketing and mobile payment options
are "musts" for doing business in 2016.
BY ANNA BRAUNSDORF
It's undeniable that mobile phones are an integral

your frequent customers, prompting them to swing

Starbucks is

part of today's society. In fact, when asked, "What

by your bakery. Push notiﬁcations can also be person-

among the leaders

would you grab if your house was on ﬁre?" one of the

alized to each person; the customer can submit the

in providing cafe

ﬁrst responses many people give is, "My cell phone!"

dates of birthdays and other special occasions they

customers with

Because consumers are so attached to their mobile

want to remember, and you can then push out a

mobile solutions.

devices, utilizing mobile apps can be a great way for

reminder a week before each event to encourage

businesses to maximize their sales.

them to order a cake or other tasty treat.

Here's a brief overview of some of the ways bakeries

Additionally, mobile apps allow you to use photos to

can effectively utilize mobile apps to beneﬁt them-

promote your products. After all, baking is as much

selves and their guests.

about appearance as it is about taste. Apps allow you to
easily upload photos of your products as they're fresh

From loyalty programs to personalized recommenda-

out of the oven to entice customers to visit your shop.

tions, mobile apps can provide numerous beneﬁts to
your bakery's customers.

Once they're in your store, you can then have your
customers use a loyalty program mobile app to log their

Promotions and Loyalty Programs

purchases and encourage repeat visits, eliminating the

Mobile apps provide a great outlet for distributing

need for them to carry around a physical punch card.

up-to-the-minute information about what's going on
in your bakery, including current promotions. If you're

Menus, Dietary Preferences, and Recommendations

having a buy one, get one sale, for example, you can

Today's consumers are increasingly curious about

use a mobile app to send out a push notiﬁcation to

food products. To tap into this intrigue, you can use

26 < JAN 2016 | bakemag.com

http://www.bakemag.com

bake - January 2016

Table of Contents for the Digital Edition of bake - January 2016

Bake -- January 2016
Editor's Note - Beyond Breakfast
Table of Contents
News Bites - Corbion Caravan addresses vital wheat gluten shortage
Chocolatier joins Ambassador Club
A new decorating world record
Ardent supports organic wheat initiative
Personality - Nora Antene
Management - Co-Branding Clout
Labor Front - Monitoring Food Safety
Ingredients - Variations on Chocolate
Equipment - Time-Saving Depositors
Tech savvy
Maximizing mobile
On-demand delivery
Panera’s challenge
The Art of Pastry
Flatbread is Rising
Cupcakes on Parade
Paczki Day and Beyond
Cafe - Wild about Wings
Advanced Blending
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - January 2016 - Bake -- January 2016
bake - January 2016 - 2
bake - January 2016 - Editor's Note - Beyond Breakfast
bake - January 2016 - 4
bake - January 2016 - 5
bake - January 2016 - Table of Contents
bake - January 2016 - Ardent supports organic wheat initiative
bake - January 2016 - Personality - Nora Antene
bake - January 2016 - 9
bake - January 2016 - Management - Co-Branding Clout
bake - January 2016 - 11
bake - January 2016 - Labor Front - Monitoring Food Safety
bake - January 2016 - 13
bake - January 2016 - Ingredients - Variations on Chocolate
bake - January 2016 - 15
bake - January 2016 - Equipment - Time-Saving Depositors
bake - January 2016 - 17
bake - January 2016 - Tech savvy
bake - January 2016 - 19
bake - January 2016 - 20
bake - January 2016 - 21
bake - January 2016 - 22
bake - January 2016 - 23
bake - January 2016 - 24
bake - January 2016 - 25
bake - January 2016 - Maximizing mobile
bake - January 2016 - 27
bake - January 2016 - On-demand delivery
bake - January 2016 - 29
bake - January 2016 - Panera’s challenge
bake - January 2016 - 31
bake - January 2016 - The Art of Pastry
bake - January 2016 - 33
bake - January 2016 - Flatbread is Rising
bake - January 2016 - 35
bake - January 2016 - Cupcakes on Parade
bake - January 2016 - 37
bake - January 2016 - 38
bake - January 2016 - 39
bake - January 2016 - Paczki Day and Beyond
bake - January 2016 - 41
bake - January 2016 - 42
bake - January 2016 - 43
bake - January 2016 - Cafe - Wild about Wings
bake - January 2016 - 45
bake - January 2016 - 46
bake - January 2016 - 47
bake - January 2016 - Advanced Blending
bake - January 2016 - Products
bake - January 2016 - 50
bake - January 2016 - Product Showcase
bake - January 2016 - Classifieds
bake - January 2016 - 53
bake - January 2016 - 54
bake - January 2016 - 55
bake - January 2016 - 56
bake - January 2016 - Ad Index
bake - January 2016 - Online - BakeMag.com
bake - January 2016 - 59
bake - January 2016 - 60
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