bake - Febuary 2016 - 56

cafe

Flavored by Coffee
Instead of ﬂavoring coffees, American consumers are now
ﬂavoring nearly everything else with coffee: chewable coffee
cubes, coffee candy and coffee rubs are just a few, according to
The Food Channel's Top 10 Trends for 2016.
Kay Logsdon, editor of The Food Channel, says, "We've called
out both ﬂavors and industry behavior in this report, with something for the consumer and the food professional alike." Coffee
ﬂavor and ﬂair ranked as The Food Channel's No. 9 trend. At No.
3, tangy ﬂavor came in ranked near the top.
Tangy is the newest ﬂavor palate, according to the annual
trends report. What used to be sweet, now is savory, and vice
versa. Expect stronger ﬂavors that pack a punch in order to make
sure customers notice them, according to The Food Channel.
On a related front, clean ﬂavor and clean ingredients are a
prominent trend to consider, as well. According to Mintel's
top beverage and food trends for 2016, artiﬁcial is now
Public Enemy No. 1. "Consumer demands for natural and less
processed food and drink are forcing companies to remove artiﬁcial ingredients," says Mintel's Global Food and Drink analyst
Jenny Zegler. "Products that have yet to do so will face scrutiny - or worse - from consumers who are looking for natural
formulations with recognizable ingredients."
Another key trend identiﬁed by Mintel is called Based on a True
Story. "Consumers have been romanced by product origin,
ingredients or inspiration stories. With similar claims made by
legitimately hand-crafted as well as mass-produced products, this
proliferation - and occasional propagation - will ﬁnd consumers
and regulators alike seeking products with veriﬁed claims."

56 < FEB 2016 | bakemag.com

COCONUT TAKES THE STAGE
Since 2010, the number of coconut flavored food and
drink products introduced on the market globally
has increased dramatically, with an annual growth
rate of 17 percent, according to Firmenich, a world
leader in the fragrance and flavor business. This
surge in product launches includes soups and sauces, not to mention a coconut beverage craze that's
blossomed well beyond water to include coconutflavored coffee.
The proliferation of coconut water introduced much
of the world to an entirely new way to experience
coconut flavor: young and fresh. "This new generation of coconut flavors in particular is modern and
redefined, adding freshness and giving a different
spin to products if compared to the well-established
classic coconut flavors," says Gerry Van Gerven,
senior flavorist at Firmenich in Thailand.
Coconut has continued to increase its presence
in the food and beverage world and its popularity shows no sign of slowing. "Coconut in general
is benefiting from being 'on-trend' on a number of
fronts, and coconut flavored variants as a whole can
be expected to continue to grow across the food and
drink sector," says Chris Brockman, Senior Food
and Drink Analyst at global market intelligence
agency Mintel.

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