bake - March 2016 - 12

management

Bakeries Can Deliver Too
The emergence of the on-demand and sharing economy is

Expanded Customer Reach

steadily transforming commercial behavior. With just a tap of

Bakeries, especially those with high quality or novelty goods,

a smartphone, consumers have immediate access to nearly

may frequently ﬁeld feedback from customers wishing that

any product or service: a ride to the airport, dry cleaning and

there was a more convenient way to purchase these goods:

even fresh baked goods. As consumer demand for convenience

"I would order these scones every day if this shop wasn't so

and instant gratiﬁcation continues to build, local mom and

far from my house." Using UberRUSH on Clover, bakeries can

pop bakeries looking to remain competitive with big names

retain customers who may have decided to shop elsewhere in

like Starbucks and Dunkin' Donuts must be able to provide

the interest of convenience. The same holds true with potential

the convenience of online ordering and on-demand delivery

new customers who have heard rave reviews, but are not within

without having to completely restructure or make capital

walking distance. Delivery capability means being able to trans-

investments in infrastructure like ﬂeets of delivery cars.

late word of mouth into sales. In the areas where UberRUSH is
currently available, Bakery owners can now send goods straight

While many bakery owners recognize the changes in consumer

from the oven to the customer at his or her desk or front door,

expectations, they often lack the resources to staff and manage

expanding the geographical reach of loyal and new customers.

such an operation; or so they think. Luckily a simple and affordable delivery solution is available directly on their Clover point-

Improved Operations

of-sale (POS) system. Available for download in the Clover App

Other online ordering and delivery solutions have store owners

Market, UberRUSH eliminates the logistical nightmare associ-

running to the back room to check a computer for online

ated with hiring and managing a delivery ﬂeet, or using other

orders. This is not only time consuming, but also increases the

food delivery platforms that don't allow for direct point of sale

risk of missing orders or incorrectly ﬁling them. It also presents

integration, leveling the playing ﬁeld for mom and pop bakeries

challenges for bakery owners looking to sync their inventory

to stay competitive.

and customer database across multiple, incompatible platforms. With UberRUSH, the transaction stays within the Clover

UberRUSH on any Clover device provides bakery owners with

POS. This means the employee at the front counter can serve

the following advantages:

customers both in the store and across the city without leaving
the helm. It also means other business management needs,

Cost Efficiency

such as tracking inventory and customer information, sync

UberRUSH empowers bakery shop owners - including those

ﬂawlessly with the existing methods of tracking those elements

who may have previously considered on-demand delivery too

in-store. The Clover App Market is ﬁlled with more any 125 apps

difficult and expensive to manage-with a user-friendly way

to choose from, designed speciﬁcally to improve all aspects of

to dispatch and track deliveries. Store owners also do not

owning and running a business.

have to hire delivery personnel; they have the option to pay
the delivery costs or pass it on to the consumer, and can even

For local businesses, including bakeries, online ordering and

step out from behind the counter. This is especially helpful

on-demand delivery is more important than ever in expanding

during the morning rush, when long lines and large orders are

and retaining a customer base. UberRUSH in the Clover App

likely keeping employees busy and unable to efficiently service

Market allows for business owners to harness the power of

customers in store while also taking and completing remote

online ordering and on-demand delivery without sacriﬁcing

orders and deliveries.

quality, time and money.

12 < MAR 2016 | bakemag.com

http://www.bakemag.com

bake - March 2016

Table of Contents for the Digital Edition of bake - March 2016