bake - March 2016 - 16

ingredients

The Growing Inﬂuence of Avocados
Millennials have over $200 billion in annual buying power and
are concerned with nutrition and healthy food options, according to research from the Haas Avocado Board. This consumer
group has the highest consumption of fruits and vegetables, and
is seeking ready-prepared food because of their busy lifestyle.
Promotions using social media that interact with millennials will
be most successful. Retailers that nurture an ongoing and genuine relationship with their customers will have more of an impact,
according to the avocado board, as 70 percent of Americans
say they are willing to spend an average of 13 percent more with
companies they feel provide above-par customer service.
To reach this dynamic consumer group, retailers can utilize
engaging content to interact with them, the Haas Avocado
Board recommends. The retailer content could include healthy
food promotions as well as offering prepared foods such as
mini sliders made with fresh avocados. Additionally, the best
method to reach millennials is through hyper-targeted content messaging with various social media channels including

Made with customer's choice of all-natural, GMO-free Mesquite

Facebook and Twitter. Millennials will engage more with brands

chicken breast or farm-fresh vegetables, the Super Food Burrito

they trust and social media is the best way of having an open

is wrapped in a whole wheat tortilla. It is ﬁlled with Mexican qui-

dialogue with this group.

noa (with black beans, corn, jalapenos and salsa), Feta cheese,
Roma tomatoes and fresh Hass avocado slices with avocado-

Further, personal appearance is cited as a reason millennials are

honey vinaigrette and topped with slaw made from yet an-

consuming more vegetables according to Subway Restaurants'

other super food, kale. The Super Food Burrito will be available

National Eat Your Vegetables Day Survey. Millennials are more

through March 31 at all California Tortilla locations nationwide.

likely to eat vegetables to look better and lose weight. This
generation is more self-aware than previous generations due

Appealing to Hispanics

to their social, photo-driven culture making looking better a

Another key demographic group in which fresh avocados

natural motivator.

resonate with is the Hispanic consumer. As Hispanics are now
a signiﬁcant part of America's football fan base with a record-

Younger consumers are also using ready-to-eat fresh prepared

making 1.5 million tuning in for football games last year, HAB

food because it saves time and is perceived as a quick version

recently unveiled a new Mini Carnitas Sliders recipe. The savory

of the homemade meal. The younger adults focus on fresh

shredded pork ﬁnger sandwich is easy to make and topped

foods and getting out of the kitchen quickly.

with a golden avocado-mango salsa.

Retailers are leveraging the health aura of fresh avocados in

Adding fresh avocado to the menu offers nutritious beneﬁts

many ways. California Tortilla is offering a healthy new option

and is a great substitute for snack foods loaded with bad fats.

by introducing the Super Food Burrito. California Tortilla has
dozens of locations in Washington, D.C., Maryland, Virginia,

For more information on avocados and recipes in Spanish,

West Virginia, Delaware and Pennsylvania. New locations in

including how to make the Mini Carnitas Sliders with Golden

New Jersey, New York and Florida are coming soon.

Avocado Salsa, visit www.SaboreaUnoHoy.com/goldenavosalsa.

16 < MAR 2016 | bakemag.com

http://www.SaboreaUnoHoy.com/goldenavosalsa http://www.bakemag.com

bake - March 2016

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