bake - April 2016 - 3

editor's note

APRIL 2016 / Issue 4

THE DESIGN ISSUE:

the premium experience
More often than not, the question of whether consumers will

It is no secret why national chains such as Starbucks and

pay more for a premium experience has been addressed at

Panera Bread have been so successful in both creating a strong

length by the retail community. The answer is yes.

following of loyal customers and continuing to grow their businesses year after year. These industry leaders pay an incredible

People want to feel special, particularly nowadays, so they seek

amount of attention to every single detail in the store, ensuring

out special experiences. They crave a unique dessert, or a quick

that their customers feel good about coming there every visit.

snack, and spend based on how each and every experience
satisﬁes their needs.

Start the process of self-evalution by understanding your
role. Are you a neighborhood full-line bakery that produces

Design plays a signiﬁcant role in helping your customers meet

great products at a value for the local community? Are you a

those needs. The moment they walk into your store, sensory

high-end pastry shop serving one-of-a-kind sweet snacks and

cues tell them everything they need to know. Do your display

desserts? Or are you a niche shop that specializes in donuts or

cases feature your bakery products in an appealing manner?

cupcakes? Depending on your type of business, the design of

Does the lighting in your store create a warm and inviting

your store needs to reﬂect the mission.

environment?
It is equally important to recognize that what is a premium
Is there lots of clutter? Or rather is everything laid out in order

experience to one customer may not be to another. To one,

so that customers can quickly ﬁnd what they want? These are

premium means expensive. To another, it means convenient.

just a few of the important questions to ask yourself every day.

Your job is understanding what your customers need.

JOHN UNREIN

junrein@sosland.com

bakemag.com | APR 2016 > 03

http://www.bakemag.com

bake - April 2016

Table of Contents for the Digital Edition of bake - April 2016

bake - April 2016
Editor's Note - The Design Issue: The Premium Experience
Table of Contents
News Bites - Barry Callebaut Completes Expansion
FDA to Delay Labeling Rules
Wisconsin Names Bakery of Year
Lawrence Foods Earns Award
Caterers Impress with Desserts
Pretzel Brand Seeks Franchisees
Personality - Thomas Keller
Management - Raises vs. Benefits
Labor Front - Minimizing Safety Risks
Ingredients - A Passion for Passion Fruit
Equipment - Ensuring Compliance
Sharp Image
Display Elegance
Food Photography
Migrating Millennials
Local Connections
Tim Hortons on the Move
Graduation Cakes
Nontraditional Holidays
Cafe - Salad Days
Cold Brew Coffee
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - April 2016 - bake - April 2016
bake - April 2016 - 2
bake - April 2016 - Editor's Note - The Design Issue: The Premium Experience
bake - April 2016 - 4
bake - April 2016 - 5
bake - April 2016 - Table of Contents
bake - April 2016 - 7
bake - April 2016 - Pretzel Brand Seeks Franchisees
bake - April 2016 - 9
bake - April 2016 - Personality - Thomas Keller
bake - April 2016 - 11
bake - April 2016 - Management - Raises vs. Benefits
bake - April 2016 - 13
bake - April 2016 - Labor Front - Minimizing Safety Risks
bake - April 2016 - 15
bake - April 2016 - Ingredients - A Passion for Passion Fruit
bake - April 2016 - 17
bake - April 2016 - Equipment - Ensuring Compliance
bake - April 2016 - 19
bake - April 2016 - Sharp Image
bake - April 2016 - 21
bake - April 2016 - 22
bake - April 2016 - 23
bake - April 2016 - 24
bake - April 2016 - 25
bake - April 2016 - 26
bake - April 2016 - 27
bake - April 2016 - 28
bake - April 2016 - 29
bake - April 2016 - Display Elegance
bake - April 2016 - 31
bake - April 2016 - 32
bake - April 2016 - 33
bake - April 2016 - Food Photography
bake - April 2016 - 35
bake - April 2016 - 36
bake - April 2016 - 37
bake - April 2016 - Migrating Millennials
bake - April 2016 - 39
bake - April 2016 - Local Connections
bake - April 2016 - 41
bake - April 2016 - Tim Hortons on the Move
bake - April 2016 - 43
bake - April 2016 - 44
bake - April 2016 - 45
bake - April 2016 - Graduation Cakes
bake - April 2016 - 47
bake - April 2016 - 48
bake - April 2016 - 49
bake - April 2016 - Nontraditional Holidays
bake - April 2016 - 51
bake - April 2016 - 52
bake - April 2016 - 53
bake - April 2016 - Cafe - Salad Days
bake - April 2016 - 55
bake - April 2016 - Cold Brew Coffee
bake - April 2016 - Products
bake - April 2016 - Product Showcase
bake - April 2016 - Classifieds
bake - April 2016 - 60
bake - April 2016 - 61
bake - April 2016 - 62
bake - April 2016 - 63
bake - April 2016 - 64
bake - April 2016 - 65
bake - April 2016 - Ad Index
bake - April 2016 - Online - BakeMag.com
bake - April 2016 - 68
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