bake - May 2016 - 26

play
in the
whitespace
Atlantic Bakery Expo speakers
share profitable tips for
standing out from the crowd.
BY JOHN UNREIN
As the new president of the Retail Bakers of America and co-owner of
Creative Cakes in Tinley Park, Illinois, Beth Fahey understands the pain
that bakery owners often feel when it comes to maintaining a profitable
business in the face of rising - and often unrealistic - expectations from
customers.
Email and the internet have opened the floodgates for consumers shopping around for great products at bargain prices, so it behooves you to
get a handle on the staff time you spend on everything from quoting
cake prices via email to decorating elaborate specialty cakes.
"Identify the time wasters in your bakery," says Fahey, who spoke at an
April 4 session during the Atlantic Bakery Expo in Atlantic City, New
Jersey. "Establish ahead of time what you will and won't do."
One of the most useful practices she recommends is observing your
staff through a time study. Knowing how long each task requires - from
responding to emails to decorating an animal print cake - will go a long
way toward helping you maintain profitability in business.
For instance, Fahey shared one example of a decorated cake that cost
$55.99 in ingredients, $146.23 in direct labor and $122.40 in overhead
contribution. This adds up to a total direct cost of $324.62.
"When you get to a high-end cake, it costs a lot of money to produce
it, so you have to charge accordingly," Fahey says. "Once you do a time
study on certain things, it's going to open your eyes."

26 < MAY 2016 | bakemag.com



http://www.bakemag.com

bake - May 2016

Table of Contents for the Digital Edition of bake - May 2016

bake - May 2016
Editor's Note - A Growth Opportunity
Table of Contents
News Bites - Beth Fahey New President of RBA
Create Your Cupcake Opens in Atlanta
Dawn Food Unveils New Leadership Model
Personality Spotlight - Bronwen Weber
Management - IBIE Expands Program
Labor Front - Wage Hikes in California
Ingredients - Blueberries
Equipment - The Versatile Combi
Breaking the Norm
Play in the Whitespace
Community Outreach
NY Bagels Come to KC
PHO-free Shortening Solutions
Ice Cream & Gelato
Cake Extravaganza
Cafe - Eggs, Cheese Take Center Stage
Smoothies Blossom
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - May 2016 - bake - May 2016
bake - May 2016 - 2
bake - May 2016 - Editor's Note - A Growth Opportunity
bake - May 2016 - 4
bake - May 2016 - Table of Contents
bake - May 2016 - Dawn Food Unveils New Leadership Model
bake - May 2016 - 7
bake - May 2016 - Personality Spotlight - Bronwen Weber
bake - May 2016 - 9
bake - May 2016 - Management - IBIE Expands Program
bake - May 2016 - 11
bake - May 2016 - Labor Front - Wage Hikes in California
bake - May 2016 - 13
bake - May 2016 - Ingredients - Blueberries
bake - May 2016 - 15
bake - May 2016 - Equipment - The Versatile Combi
bake - May 2016 - 17
bake - May 2016 - Breaking the Norm
bake - May 2016 - 19
bake - May 2016 - 20
bake - May 2016 - 21
bake - May 2016 - 22
bake - May 2016 - 23
bake - May 2016 - 24
bake - May 2016 - 25
bake - May 2016 - Play in the Whitespace
bake - May 2016 - 27
bake - May 2016 - 28
bake - May 2016 - 29
bake - May 2016 - Community Outreach
bake - May 2016 - 31
bake - May 2016 - 32
bake - May 2016 - 33
bake - May 2016 - NY Bagels Come to KC
bake - May 2016 - 35
bake - May 2016 - 36
bake - May 2016 - 37
bake - May 2016 - PHO-free Shortening Solutions
bake - May 2016 - AB1
bake - May 2016 - AB2
bake - May 2016 - AB3
bake - May 2016 - AB4
bake - May 2016 - 39
bake - May 2016 - Ice Cream & Gelato
bake - May 2016 - 41
bake - May 2016 - Cake Extravaganza
bake - May 2016 - 43
bake - May 2016 - Cafe - Eggs, Cheese Take Center Stage
bake - May 2016 - 45
bake - May 2016 - Smoothies Blossom
bake - May 2016 - 47
bake - May 2016 - Products
bake - May 2016 - 49
bake - May 2016 - Product Showcase
bake - May 2016 - Classifieds
bake - May 2016 - 52
bake - May 2016 - 53
bake - May 2016 - 54
bake - May 2016 - 55
bake - May 2016 - 56
bake - May 2016 - Ad Index
bake - May 2016 - Online - BakeMag.com
bake - May 2016 - 59
bake - May 2016 - 60
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