bake - August 2016 - 36
trick
or
treat
Plan ahead with creative Halloween promotion
ideas that bring in new customers.
BY ANNA BRAUNSDORF
Boo! Halloween is just around the corner, and in the
So what should you be preparing during that time?
Now is the time
days and weeks leading up to October 31, approxi-
It seems to be a mix between the traditional and
to get ready with
mately 33 million people will go to a haunted house,
outlandish.
promotion plans
some 54 million people will attend a Halloween party,
for one of the big-
and more than 160 million people will celebrate the
"We tend to see our most popular products are our
gest holidays of
holiday in some way, according to data from the
cakes and cupcakes," Wyatt said. "We get some of
the year.
National Retail Federation.
the funkiest, weirdest, and coolest requests around
Halloween, and it really pushes the decorators
These are huge numbers with big implications for your
to come up with fun and inventive ways to make
bakery business. But with these tips and ideas, that
them. We've done tiered and carved pumpkin cakes,
doesn't have to be a spooky thought. (Pun intended.)
zombie heads, and graveyard themes that are never
requested at any other time of the year. We also
Preparation
always try to add at least two or three new menu
As the saying goes, "Prior preparation prevents poor
items each year to branch out and see what takes and
performance." And Chris Wyatt, co-owner of Amaru
what doesn't."
Confections in Boise, Idaho, knows this to be true
regarding the Halloween holiday.
Check out the flavor and design sidebars for even
more inspiration.
"Our bakery starts promoting the Halloween season
in early September," Wyatt said. "We see that
Sale Ideas
customers start ordering Halloween-themed treats
It's no secret that consumers like sales, and Halloween
around October 1st, and momentum builds until
opens the door for a lot of fun ones. Consider offering
the week of Halloween when it's a flurry of activity
day-of or three-day deals to encourage visits during
around here until the day of. That ends abruptly on
the busy Halloween weekend. Here are some ideas to
November 1st."
spark your creativity.
36 < AUG 2016 | bakemag.com
http://www.bakemag.com
bake - August 2016
Table of Contents for the Digital Edition of bake - August 2016
editor’s note - The management issue: higher education
Masthead
Contents
News bites
Personality - Chad Robertson
Management - GMO Labeling Update
Labor front - Equipment Investment
Ingredients - Honey Baking Summit
Baking in britain
‘Webrooming’ takes off
Trick or Treat
Reinventing sweet snacks
Modified Atmosphere - Bread Packaging
Introducing Golden Flex
Fashion Week!
Creative Cookies
Cafe - Wraps for Health
New Energy Drink Options
Products
Product showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - August 2016 - BB1
bake - August 2016 - BB2
bake - August 2016 - 1
bake - August 2016 - 2
bake - August 2016 - editor’s note - The management issue: higher education
bake - August 2016 - Masthead
bake - August 2016 - 5
bake - August 2016 - Contents
bake - August 2016 - 7
bake - August 2016 - News bites
bake - August 2016 - 9
bake - August 2016 - Personality - Chad Robertson
bake - August 2016 - 11
bake - August 2016 - Management - GMO Labeling Update
bake - August 2016 - 13
bake - August 2016 - Labor front - Equipment Investment
bake - August 2016 - 15
bake - August 2016 - Ingredients - Honey Baking Summit
bake - August 2016 - 17
bake - August 2016 - 18
bake - August 2016 - 19
bake - August 2016 - Baking in britain
bake - August 2016 - 21
bake - August 2016 - 22
bake - August 2016 - 23
bake - August 2016 - 24
bake - August 2016 - 25
bake - August 2016 - 26
bake - August 2016 - 27
bake - August 2016 - 28
bake - August 2016 - 29
bake - August 2016 - 30
bake - August 2016 - 31
bake - August 2016 - ‘Webrooming’ takes off
bake - August 2016 - 33
bake - August 2016 - 34
bake - August 2016 - 35
bake - August 2016 - Trick or Treat
bake - August 2016 - 37
bake - August 2016 - 38
bake - August 2016 - Reinventing sweet snacks
bake - August 2016 - 40
bake - August 2016 - 41
bake - August 2016 - 42
bake - August 2016 - 43
bake - August 2016 - Modified Atmosphere - Bread Packaging
bake - August 2016 - 45
bake - August 2016 - 46
bake - August 2016 - 47
bake - August 2016 - Introducing Golden Flex
bake - August 2016 - 49
bake - August 2016 - 50
bake - August 2016 - 51
bake - August 2016 - Fashion Week!
bake - August 2016 - 53
bake - August 2016 - Creative Cookies
bake - August 2016 - 55
bake - August 2016 - Cafe - Wraps for Health
bake - August 2016 - New Energy Drink Options
bake - August 2016 - Products
bake - August 2016 - Product showcase
bake - August 2016 - 60
bake - August 2016 - Classifieds
bake - August 2016 - 62
bake - August 2016 - 63
bake - August 2016 - 64
bake - August 2016 - 65
bake - August 2016 - Ad Index
bake - August 2016 - Online - BakeMag.com
bake - August 2016 - 68
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