bake - October 2016 - 29
ARE YOU TECH SAVVY?
The foodservice industry is making big strides in
adapting to technology, but still has a ways to go
before it is a leading-edge player, new research
from the National Restaurant Association finds.
In its new report, "Mapping the Restaurant
Technology Landscape," the NRA discovered that
one-third of operators consider their businesses
lagging in technology.
"Restaurants in some ways are quite tech-savvy
when it comes to implementing customer-facing
tools, like websites and guest Wi-Fi, but are less
so in other areas, such as online reservations and
ordering, tabletop devices, touchscreen kiosks,
mobile payment and smartphone apps," says
Annika Stensson, the NRA's director of research
communications.
In the report, operators cited cost, lack of infrastructure and staff training as some of the reasons
why technology has been a bit slow to catch on.
Here's a snapshot of four key areas for restaurant
technology use:
Guest Wi-Fi: 71 percent of fullservice and 64 percent of limited-service restaurants offer Wi-Fi to
their guests.
Touch-screen kiosks: 42 percent of limited-service
operators offer touch-screen ordering kiosks.
Online ordering: 25 percent of fullservice restaurants say they offer online ordering. Forty-nine
percent of limited-service restaurants say they
offer it to their customers.
Mobile payment: 49 percent of limited-service restaurants offer mobile-payment options, compared
with just 15 percent of fullservice restaurants.
This allows customers to pay via a mobile device,
such as smartphone or tablet, instead of cash,
check or credit cards.
bakemag.com | OCT 2016 > 29
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bake - October 2016
Table of Contents for the Digital Edition of bake - October 2016
bake - October 2016
The Promotion Issue - The Hiring Dilemma
Table of Contents
News Bites - Boudin Bakery Names CEO
Bantam Bagels Expands Distribution
AIB Launches New Certification
Equity Group Buys Wetzel’s Pretzels
Personality - Anne Heap
Management - Measuring Your Metrics
bake - October 2016 - bake - October 2016
bake - October 2016 - 2
bake - October 2016 - The Promotion Issue - The Hiring Dilemma
bake - October 2016 - 4
bake - October 2016 - Table of Contents
bake - October 2016 - Equity Group Buys Wetzel’s Pretzels
bake - October 2016 - 7
bake - October 2016 - Personality - Anne Heap
bake - October 2016 - 9
bake - October 2016 - Management - Measuring Your Metrics
bake - October 2016 - 11
bake - October 2016 - 12
bake - October 2016 - 13
bake - October 2016 - 14
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