bake - December 2016 - 16

Bakers can leverage new
ideas to their advantage.
BY NICO ROESLER AND JOHN UNREIN
Today's retail market is a kaleidoscope of health trends, label

17
trends

for 2017

claims, marketing strategies and more, all aimed to connect
products to the right consumers. Bakers are ﬁnding success
by offering a variety of products that attract not only healthminded shoppers but also those craving classic indulgence.
The baking business is approaching $50 billion in sales
annually, according to the most recent data from Nielsen,
and growth among categories such as cookies, snack cakes,
crackers and baked bread are leading the way for baked
goods in all channels.
Accelerating retail growth can be boiled down to one overarching objective: Reach the right shoppers.
Former Nielsen marketing guru Todd Hale says that diversity
in today's world creates all new challenges and opportunities. "We have never been more different than we are today
in terms of our population," he said. Between 2010 and 2025,
the proportion of the white population in the US will decrease
from 64 percent to 58 percent. Meanwhile, the Hispanic
population will grow from 16 percent to 20 percent, and black
and Asian population percentages will rise to 13 percent and
6 percent respectively. These demographic changes make it
harder to win with mass-marketing techniques.
Brands have more capacity for innovation and the ability to
target niche markets, and they invest in research to understand where new opportunities will arise. "Brands that are
better connected with population segments that are going
to drive population growth in the future stand the best
chance of ﬁnding success," Hale says.
With these insights in mind, it's time to move on to 17
inﬂuential trends to watch in 2017 that have the potential
to reshape the retail bakery business and tap into emerging
developments and demands on the consumer front. Any one
of these, or many of them, may apply to future success.
Savory Muffins
There is much talk about savory nowadays, and it most
certainly applies to the future success of the retail bakery

16 < DEC 2016 | bakemag.com

http://www.bakemag.com

bake - December 2016

Table of Contents for the Digital Edition of bake - December 2016

bake - December 2016
THE Branding Issue - Why teamwork matters
Contents
News Bites - Cupcakes for Charity
Artisan Bread Seminar
MGP Files Fiber Petition
Sugary Beverage Taxes Pass
Vegan Brioche Base
Personality - Lia Weber
Management - The Cafe Opportunity
Labor Front - Why Consumers Want Delivery
Ingredients - Conditioning Raisins
Equipment - Adding Glaze and Sparkle
On the road
Baking History
The Omni-Channel Directive
Ciabatta
Top 5 British Desserts
Clever Cookies
Product Showcase
Classifieds
Ad Index
Bakemark's Panaderia - December 2016
INTRODUCCIÓN - Ocasiones Especiales
INTRODUCTORY LETTER - Special Occasions
PAN Y HORNEO - Panes para las Celebraciones
PASTELES Y DECORACIONES - Los Pasteles Escurridos Se Popularizan
Antojos Dulces del Caribe
PERFILES - Acapulco Tropical
El Panque y la Rosca
El Zócalo Supermarket
La Hacienda Market
Alex Tortilleria Restaurant
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Celebration Breads
CAKES AND DECORATING - Drip Cakes Catch On
Sweet Snacks
PROFILES - Acapulco Tropical
El Panque y la Rosca
El Zócalo Supermarket
La Hacienda Market
Alex Tortilleria Restaurant
FEATURED RECIPES
FEATURED PRODUCTS
bake - December 2016 - bake - December 2016
bake - December 2016 - 2
bake - December 2016 - THE Branding Issue - Why teamwork matters
bake - December 2016 - 4
bake - December 2016 - Contents
bake - December 2016 - Vegan Brioche Base
bake - December 2016 - 7
bake - December 2016 - Personality - Lia Weber
bake - December 2016 - 9
bake - December 2016 - Management - The Cafe Opportunity
bake - December 2016 - Labor Front - Why Consumers Want Delivery
bake - December 2016 - Ingredients - Conditioning Raisins
bake - December 2016 - 13
bake - December 2016 - Equipment - Adding Glaze and Sparkle
bake - December 2016 - 15
bake - December 2016 - 16
bake - December 2016 - 17
bake - December 2016 - 18
bake - December 2016 - 19
bake - December 2016 - 20
bake - December 2016 - 21
bake - December 2016 - 22
bake - December 2016 - 23
bake - December 2016 - On the road
bake - December 2016 - 25
bake - December 2016 - 26
bake - December 2016 - 27
bake - December 2016 - Baking History
bake - December 2016 - 29
bake - December 2016 - 30
bake - December 2016 - 31
bake - December 2016 - The Omni-Channel Directive
bake - December 2016 - Ciabatta
bake - December 2016 - Top 5 British Desserts
bake - December 2016 - 35
bake - December 2016 - Clever Cookies
bake - December 2016 - Product Showcase
bake - December 2016 - Classifieds
bake - December 2016 - 39
bake - December 2016 - 40
bake - December 2016 - 41
bake - December 2016 - Ad Index
bake - December 2016 - 43
bake - December 2016 - 44
bake - December 2016 - 45
bake - December 2016 - 46
bake - December 2016 - Bakemark's Panaderia - December 2016
bake - December 2016 - PAN2
bake - December 2016 - INTRODUCCIÓN - Ocasiones Especiales
bake - December 2016 - INTRODUCTORY LETTER - Special Occasions
bake - December 2016 - PAN5
bake - December 2016 - PAN Y HORNEO - Panes para las Celebraciones
bake - December 2016 - PAN7
bake - December 2016 - PASTELES Y DECORACIONES - Los Pasteles Escurridos Se Popularizan
bake - December 2016 - PAN9
bake - December 2016 - PAN10
bake - December 2016 - PAN11
bake - December 2016 - PAN12
bake - December 2016 - PAN13
bake - December 2016 - Antojos Dulces del Caribe
bake - December 2016 - PAN15
bake - December 2016 - PAN16
bake - December 2016 - PAN17
bake - December 2016 - PERFILES - Acapulco Tropical
bake - December 2016 - PAN19
bake - December 2016 - PAN20
bake - December 2016 - El Panque y la Rosca
bake - December 2016 - PAN22
bake - December 2016 - PAN23
bake - December 2016 - El Zócalo Supermarket
bake - December 2016 - PAN25
bake - December 2016 - PAN26
bake - December 2016 - La Hacienda Market
bake - December 2016 - PAN28
bake - December 2016 - PAN29
bake - December 2016 - Alex Tortilleria Restaurant
bake - December 2016 - PAN31
bake - December 2016 - RECETAS DESTACADAS
bake - December 2016 - PRODUCTOS DESTACADOS
bake - December 2016 - BREAD AND BAKING - Celebration Breads
bake - December 2016 - PAN35
bake - December 2016 - CAKES AND DECORATING - Drip Cakes Catch On
bake - December 2016 - PAN37
bake - December 2016 - Sweet Snacks
bake - December 2016 - PAN39
bake - December 2016 - PROFILES - Acapulco Tropical
bake - December 2016 - PAN41
bake - December 2016 - El Panque y la Rosca
bake - December 2016 - PAN43
bake - December 2016 - El Zócalo Supermarket
bake - December 2016 - PAN45
bake - December 2016 - La Hacienda Market
bake - December 2016 - PAN47
bake - December 2016 - Alex Tortilleria Restaurant
bake - December 2016 - PAN49
bake - December 2016 - FEATURED RECIPES
bake - December 2016 - FEATURED PRODUCTS
bake - December 2016 - PAN52
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