bake - February 2017 - 25

"We have now become a
late night dessert spot
in Los Angeles."
Danette Kuoch, manager of California Donuts

10 p.m. and 11 p.m. every Friday night. "What is important is

Bake it
Beautiful

to know what your brand is, and how you are going to break
through," says Kuoch of California Donuts.
According to Merchant Centric, Facebook's Popular Hours
works similar to Google's Popular Times feature, showing when
a merchant is busiest. While Facebook hasn't released any
official documentation about this feature, the site likely collects
the information in a way that is similar to Google, by tapping
into the mobile phone data of customers who allow Facebook
to track their location.
Another thing that may increase the reliability of Facebook's
Popular Hours, is the potential for incorporating data that
comes from user check-ins and comments on the site. Many of
the people who don't turn on mobile location services will still
check-in or mention businesses in a post.
Such users can be tracked over time to determine their habits
regarding visits to specific businesses, according to Merchant
Centric. The benefits include the ability to adjust staffing to
your bakery's peak demand or run special promotions when
traffic is slow.
If you know you are going to be busy on specific days and
times, then special offers are unnecessary during those times.
The trick is to find your slowest times, and then offer special
discounts to encourage people to come in when they normally
would not. For example, bakeries could offer an afternoon
cookie or donut promotion if they expected business to be
slow on, say, a Tuesday or Wednesday.

Bakeable Packaging
is a perfect solution for bringing your
quality baked goods to market quickly
with style and distinction.
Stand-alone paper baking molds are easy to use.
Just fill, bake and sell all in one unit.
No metal pans = no washing.
Saves time and money!

To view our complete product line visit
www.novacartusa.com
or call 1-877-896-6682
for more information

bakemag.com | FEB 2017 > 25


http://www.novacartusa.com http://www.bakemag.com

bake - February 2017

Table of Contents for the Digital Edition of bake - February 2017

bake - February 2017
Editor's note - Wild about donuts
Table of Contents
Management - Understanding Quick Ratio
New product success stories - Stuffed Bagel Bites
Technical corner - Eliminating PHOs in Pies
Practical marketing - Creative Bakery Signs
Food safety - Big Gains for Gluten-Free
Equipment innovations - Accuracy in Dividers
Wild about Donuts
Catering reinvented
Chocolate & decorating - The Origins of Chocolate
Sharing Smiles with CAKES
Breads - Farm to Table
Pastries - Savory Strength
Foodservice - Pizza Developments
Beverages - The Coffeehouse Vibe
Product showcase
Classifieds
Ad index
Formulation of the month
bake - February 2017 - bake - February 2017
bake - February 2017 - 2
bake - February 2017 - Editor's note - Wild about donuts
bake - February 2017 - 4
bake - February 2017 - Table of Contents
bake - February 2017 - Management - Understanding Quick Ratio
bake - February 2017 - 7
bake - February 2017 - New product success stories - Stuffed Bagel Bites
bake - February 2017 - 9
bake - February 2017 - Technical corner - Eliminating PHOs in Pies
bake - February 2017 - 11
bake - February 2017 - Practical marketing - Creative Bakery Signs
bake - February 2017 - 13
bake - February 2017 - Food safety - Big Gains for Gluten-Free
bake - February 2017 - 15
bake - February 2017 - Equipment innovations - Accuracy in Dividers
bake - February 2017 - 17
bake - February 2017 - Wild about Donuts
bake - February 2017 - 19
bake - February 2017 - 20
bake - February 2017 - 21
bake - February 2017 - 22
bake - February 2017 - 23
bake - February 2017 - 24
bake - February 2017 - 25
bake - February 2017 - 26
bake - February 2017 - 27
bake - February 2017 - Catering reinvented
bake - February 2017 - 29
bake - February 2017 - 30
bake - February 2017 - 31
bake - February 2017 - Chocolate & decorating - The Origins of Chocolate
bake - February 2017 - 33
bake - February 2017 - 34
bake - February 2017 - 35
bake - February 2017 - Sharing Smiles with CAKES
bake - February 2017 - 37
bake - February 2017 - Breads - Farm to Table
bake - February 2017 - 39
bake - February 2017 - Pastries - Savory Strength
bake - February 2017 - 41
bake - February 2017 - Foodservice - Pizza Developments
bake - February 2017 - 43
bake - February 2017 - Beverages - The Coffeehouse Vibe
bake - February 2017 - 45
bake - February 2017 - Product showcase
bake - February 2017 - 47
bake - February 2017 - Classifieds
bake - February 2017 - Ad index
bake - February 2017 - Formulation of the month
bake - February 2017 - 51
bake - February 2017 - 52
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