bake - March 2017 - PAN39
The Family Business
Not unlike many young Hispanic bakers, Jose
Flores Jr. started baking in the family business at an
early age.
At 12 years old, he began to learn how to roll
and shape smooth dough pieces on the workbench,
using his palms to push the dough forward and
fingers to pull it back, in a continuous motion to form
consistently sized pieces of dough that will be ready
for baking in the oven.
Now 24, Jose Flores Jr. reflects on all the hard work
that led him to where he is today, and he beams with
pride. He has no regrets.
Certainly, he could have played sports more often
with his friends, listened to music for countless hours
in his room, or done any of the common things that
teenagers do to pass the time.
Instead, he enjoyed spending time in the family
bakery.
You can see immense joy in his eyes as he looks
upon the full display cases of freshly baked conchas,
bolillos and dozens of different shapes of pan dulce at
his family's business El Pueblo Bakery in Reno, Nevada.
These are the fruits of his labor.
"We used to work in the fields in California picking
fruits and vegetables, and it was very hard for us," says
his mother, Norma Flores who owns El Pueblo Bakery
with her husband Jose Flores Sr.
Jose Jr., too, remembers what it was like living four
families per house in Salinas, California, where the farm
laborers would pick strawberries or lettuce all day long
for dollars. Their dreams were not for sale, though.
Norma and Jose Flores Sr. saved their money wisely
and imagined someday opening a bakery, like the ones
Norma Flores grew up loving as a child in Guanajuato
in central Mexico or Jose Sr. knew as a young boy at his
home in Michoacán.
"Where my mom is from they thrive on making
really good bread," Jose Jr. says. "We honor those baking
traditions here today. We know where we came from. It
has paid off in so many ways."
His young son, Jose, and young daughter, Noelie,
are excited every time they visit the bakery. His son
immediately runs to the workbench in the backroom
to roll bolillo dough. His daughter loves to decorate the
cakes in icing. They want to grow up to be bakers and
cake decorators, just like their family.
MARCH 17
|
PANADERIA
39
bake - March 2017
Table of Contents for the Digital Edition of bake - March 2017
bake - March 2017
Editor's note - The Consumer Issue: The promise of clean label
Contents
News bites - James Beard Names Semifinalists
Lesaffre Opens Baking Center in Africa
School Expands Pastry Curriculum
Management - Satisfying Customers
New product success stories - A Sweet Collaboration
Technical corner - Cutting Tools
Practical marketing - Managing Categories
Food safety - Safety in Packaging
Equipment innovations - Sheeters for Delicate Doughs
Healthy & indulgent
Target light users
Chocolate & decorating - Mother’s Day Chocolates
CAKENOMICS - PLANNING AHEAD
SELLING THE EXPERIENCE
PRICING FOR PROFIT
LICENSING ISSUES
TIME SAVING TIPS
Cakes - Back to Nature
Breads - Flavors Push New Boundaries
Pastries - Fueled by Latin Flavors
Product showcase
Classifieds
Ad Index
Formulation of the month - Apple Brioche Donuts
BakeMark's Panaderia - March 2017
INTRODUCCIÓN - El Negocio Familiar
INTRODUCTORY LETTER - The Family Business
PAN Y HORNEO - Galletas subir las tablas
PASTELES Y DECORACIONES - Pasteles para Bodas y Celebraciones
El Negocio Familiar
PERFILES - Panadería Azteca #1
Panadería Azteca #2
El Pueblo Bakery
La Esperanza Bakery
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Cookies Climb the Charts
CAKES AND DECORATING - Wedding & Celebration Cakes
The Family Business
PROFILES - Panadería Azteca #1
Panadería Azteca #2
El Pueblo Bakery
La Esperanza Bakery
FEATURED RECIPES
FEATURED PRODUCTS
bake - March 2017 - bake - March 2017
bake - March 2017 - 2
bake - March 2017 - Editor's note - The Consumer Issue: The promise of clean label
bake - March 2017 - 4
bake - March 2017 - Contents
bake - March 2017 - School Expands Pastry Curriculum
bake - March 2017 - 7
bake - March 2017 - Management - Satisfying Customers
bake - March 2017 - 9
bake - March 2017 - New product success stories - A Sweet Collaboration
bake - March 2017 - 11
bake - March 2017 - Technical corner - Cutting Tools
bake - March 2017 - 13
bake - March 2017 - Practical marketing - Managing Categories
bake - March 2017 - 15
bake - March 2017 - Food safety - Safety in Packaging
bake - March 2017 - 17
bake - March 2017 - Equipment innovations - Sheeters for Delicate Doughs
bake - March 2017 - 19
bake - March 2017 - Healthy & indulgent
bake - March 2017 - 21
bake - March 2017 - 22
bake - March 2017 - 23
bake - March 2017 - 24
bake - March 2017 - 25
bake - March 2017 - 26
bake - March 2017 - 27
bake - March 2017 - Target light users
bake - March 2017 - 29
bake - March 2017 - 30
bake - March 2017 - 31
bake - March 2017 - 32
bake - March 2017 - Chocolate & decorating - Mother’s Day Chocolates
bake - March 2017 - 34
bake - March 2017 - CAKENOMICS - PLANNING AHEAD
bake - March 2017 - Cake2
bake - March 2017 - Cake3
bake - March 2017 - SELLING THE EXPERIENCE
bake - March 2017 - Cake5
bake - March 2017 - Cake6
bake - March 2017 - Cake7
bake - March 2017 - PRICING FOR PROFIT
bake - March 2017 - Cake9
bake - March 2017 - Cake10
bake - March 2017 - Cake11
bake - March 2017 - LICENSING ISSUES
bake - March 2017 - Cake13
bake - March 2017 - TIME SAVING TIPS
bake - March 2017 - Cake15
bake - March 2017 - Cake16
bake - March 2017 - Cakes - Back to Nature
bake - March 2017 - 36
bake - March 2017 - 37
bake - March 2017 - 38
bake - March 2017 - 39
bake - March 2017 - Breads - Flavors Push New Boundaries
bake - March 2017 - 41
bake - March 2017 - 42
bake - March 2017 - 43
bake - March 2017 - Pastries - Fueled by Latin Flavors
bake - March 2017 - 45
bake - March 2017 - Product showcase
bake - March 2017 - 47
bake - March 2017 - Classifieds
bake - March 2017 - Ad Index
bake - March 2017 - Formulation of the month - Apple Brioche Donuts
bake - March 2017 - 51
bake - March 2017 - 52
bake - March 2017 - 69
bake - March 2017 - 70
bake - March 2017 - BakeMark's Panaderia - March 2017
bake - March 2017 - PAN2
bake - March 2017 - INTRODUCCIÓN - El Negocio Familiar
bake - March 2017 - INTRODUCTORY LETTER - The Family Business
bake - March 2017 - PAN5
bake - March 2017 - PAN Y HORNEO - Galletas subir las tablas
bake - March 2017 - PAN7
bake - March 2017 - PAN8
bake - March 2017 - PAN9
bake - March 2017 - PASTELES Y DECORACIONES - Pasteles para Bodas y Celebraciones
bake - March 2017 - PAN11
bake - March 2017 - PAN12
bake - March 2017 - PAN13
bake - March 2017 - El Negocio Familiar
bake - March 2017 - PAN15
bake - March 2017 - PAN16
bake - March 2017 - PAN17
bake - March 2017 - PERFILES - Panadería Azteca #1
bake - March 2017 - PAN19
bake - March 2017 - PAN20
bake - March 2017 - Panadería Azteca #2
bake - March 2017 - PAN22
bake - March 2017 - PAN23
bake - March 2017 - El Pueblo Bakery
bake - March 2017 - PAN25
bake - March 2017 - PAN26
bake - March 2017 - La Esperanza Bakery
bake - March 2017 - PAN28
bake - March 2017 - PAN29
bake - March 2017 - RECETAS DESTACADAS
bake - March 2017 - PAN31
bake - March 2017 - PAN32
bake - March 2017 - PRODUCTOS DESTACADOS
bake - March 2017 - BREAD AND BAKING - Cookies Climb the Charts
bake - March 2017 - PAN35
bake - March 2017 - PAN36
bake - March 2017 - CAKES AND DECORATING - Wedding & Celebration Cakes
bake - March 2017 - PAN38
bake - March 2017 - The Family Business
bake - March 2017 - PAN40
bake - March 2017 - PROFILES - Panadería Azteca #1
bake - March 2017 - PAN42
bake - March 2017 - Panadería Azteca #2
bake - March 2017 - PAN44
bake - March 2017 - El Pueblo Bakery
bake - March 2017 - PAN46
bake - March 2017 - La Esperanza Bakery
bake - March 2017 - PAN48
bake - March 2017 - FEATURED RECIPES
bake - March 2017 - PAN50
bake - March 2017 - FEATURED PRODUCTS
bake - March 2017 - PAN52
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