bake - May 2017 - 8

management

A Proﬁtable Tool for Ordering
This Chick Bakes is a wholesale supplier of baked goods with

With BlueCart, This Chick Bakes experiences a reduction in

a special focus on gluten-free in the tri-state area of New York.

errors largely because the platform is designed to guarantee

Chief executive officer and executive baker Hope Jones prides

order accuracy for buyers, leaving Vicente to simply cross-

her business on cookies and cakes that are known for fresh and

check outgoing orders. Because the app allows clients to be

fun ﬂavor combinations that clients like Bruce Springsteen and

self-sufficient in ordering, the bakery has been able to keep

Jon Bon Jovi enjoy. Their products are made with no trans-fats,

labor costs low while increasing sales.

high fructose corn syrup, artiﬁcial ﬂavors or preservatives. The
only thing missing was an online ordering system as fresh as

A common concern among suppliers is their ability to

their bakery products.

encourage customers to adopt the platform and transact.
Because BlueCart is user-friendly, the bakery easily brought

Two key issues created obstacles. The bakery lacked an effec-

70 percent of their entire customer base onto BlueCart within

tive and reliable communication system to properly track the

the ﬁrst six months. Since using BlueCart, This Chick Bakes has

number of items customers wanted, causing orders to fall

saved more than 51 hours in ordering time.

incomplete. Also, clients were not up-to-date with This Chick
Bakes' entire wholesale menu.

One of the most valuable tools on the app is the messaging
capability, which has enhanced communication and collabora-

Enter BlueCart. Now the wholesale bakery beneﬁts from an

tion for the bakery. Jones says she likes being able to commu-

effective method provided for clients to communicate exactly

nicate with clients via messages directly to their emails right

what they need while providing access to the full menu with

from BlueCart's Messages section.

process and pictures.

BLUECART

BlueCart allows suppliers to display their full product list to

Wholesaler This Chick Bakes gained key efficiencies using BlueCart.

all customers. This Chick Bakes experienced a 60 percent
increase in items ordered, now that older clients are able to
discover and order new and different items they didn't have
exposure to previously.
"BlueCart has been a business changer," Jones says. "So far my
clients have transitioned easily onto BlueCart. They've really
appreciated the ease of ordering and the user-friendly interface
that BlueCart offers and they have mentioned that BlueCart
keeps their ordering organized and easy to keep track of."
Their most important request was getting orders in on time to
create their baking list for product delivery. Order cut-off times
have greatly helped organize their business practice by helping
them deliver all orders fully and on-time.
Jose Vicente, operator for This Chick Bakes, no longer wastes valuable time on phone calls and dedicates extra time to other projects such as billing and selling products, retail orders and, most
importantly, baking. Sales have increased since sales reps now
spend more time selling new items and less time keying in orders.

08 < MAY 2017 | bakemag.com

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bake - May 2017

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