bake - May 2017 - cake6

NAVIGATING THE
COMPLEX ORDERING
PROCESS
CONTRACTS AND DOCUMENTED PROCEDURES CAN BE YOUR BEST FRIEND
WHEN DEALING WITH VARIABLES INVOLVED IN WEDDING CAKE ORDERS.

There are many obstacles to
overcome in the wild world of
wedding cake ordering. Brides have
demands. You, as a retail bakery owner,
must manage these demands in order
for your business to remain profitable.
How many of you have experienced
a four-hour wedding cake
consultation? It happens. What about
repeated calls for change requests
leading up to the wedding day? Sure.
These and many other variables can
affect the labor time you devote to
producing each wedding cake. And if
you do not account for these variables
and manage them effectively, they can
quickly eat into your profits.
Note to self: Profit is not a
dirty word. This is paramount
to understanding your place in
the wedding cake universe. By
establishing your own policies and
procedures ahead of time (and writing
it all down!), you can be well on your
way to running a successful business.
WEDDING CAKE CONTRACTS
First of all, Minette Rushing, owner
of Minette Rushing Custom Cakes
in Savannah, Georgia, recommends
developing your own wedding cake
contracts. Take the time to create a
contract that reflects your business, she
recommends, and invest in professional
legal counsel. That's a must.
6

2017

THE WEDDING ISSUE

POPULAR WEDDING COLORS:

29%
Dark blue (29%)

28%
Gold (28%)

28%
Light pink (28%)

Source: The Knot
A contract is necessary because it
outlines expectations, provides written
details and protects your business
(liability and peace of mind).
"I don't like surprises," Rushing
says, "and I don't want my brides to
be surprised. It's not only about the
price, but it's about what they are
getting from you. You know exactly
what you are supposed to do, and
they know exactly what is expected
of them. They know when payment is
due, and I'm not chasing them down."

Rushing emphasizes that the devil
is in the details. This is why is so
important to spell out everything:
payment policy (deposit and final
balance), finalization policy (can
changes be made?), and what is your
liability and when does it end.
A pricing addendum is extremely
helpful to factor in each of the
following: wedding cake, sugar
flowers, set-up fee, additional service
fee, groom's cake, cutting cake,
rentals, delivery charge, sales tax,



bake - May 2017

Table of Contents for the Digital Edition of bake - May 2017

bake - May 2017
Editor's note - THE FOODSERVICE ISSUE: lessons of inspiration
Contents
News bites - Flour Bakery Opens Seventh Location
Charm City Cakes Expands
Chipotle Adds Dessert to Menu
Cleaner Labels
Cake Boss Sets Up in Mall of America
Du’s Donuts Makes Successful Debut
Nielsen-Massey Achieves Award
Management - A Profitable Tool for Ordering
New product success stories - Earth Day Cupcakes
Technical corner - Chocolate, Cookies & Pie
Practical marketing - Donut Shop “Takeover”
Food safety - Lessons from Chipotle
Equipment innovations - Multi-Use Convenience
Global inspirations
CAKENOMICS - How to make money in cakes
NAVIGATING THE COMPLEX ORDERING PROCESS
EXECUTING SIMPLE CAKE DESIGNS
ADDING LATIN FLAVORS
Embracing local
Chocolate & decorating - Seasonal Chocolate
Cakes - Summertime Sweets
Breads - Chasing Flavor
Sweet goods - Rolled Ice Cream
NYC Breeds Creative Sandwiches
Beverages - Smoothies
Product showcase
Classifieds
Ad Index
bake - May 2017 - Editor's note - THE FOODSERVICE ISSUE: lessons of inspiration
bake - May 2017 - 2
bake - May 2017 - 3
bake - May 2017 - 4
bake - May 2017 - Contents
bake - May 2017 - Nielsen-Massey Achieves Award
bake - May 2017 - 7
bake - May 2017 - Management - A Profitable Tool for Ordering
bake - May 2017 - 9
bake - May 2017 - New product success stories - Earth Day Cupcakes
bake - May 2017 - 11
bake - May 2017 - Technical corner - Chocolate, Cookies & Pie
bake - May 2017 - 13
bake - May 2017 - Practical marketing - Donut Shop “Takeover”
bake - May 2017 - 15
bake - May 2017 - Food safety - Lessons from Chipotle
bake - May 2017 - 17
bake - May 2017 - Equipment innovations - Multi-Use Convenience
bake - May 2017 - 19
bake - May 2017 - Global inspirations
bake - May 2017 - 21
bake - May 2017 - 22
bake - May 2017 - 23
bake - May 2017 - 24
bake - May 2017 - 25
bake - May 2017 - 26
bake - May 2017 - CAKENOMICS - How to make money in cakes
bake - May 2017 - cake2
bake - May 2017 - cake3
bake - May 2017 - cake4
bake - May 2017 - cake5
bake - May 2017 - NAVIGATING THE COMPLEX ORDERING PROCESS
bake - May 2017 - cake7
bake - May 2017 - cake8
bake - May 2017 - cake9
bake - May 2017 - EXECUTING SIMPLE CAKE DESIGNS
bake - May 2017 - cake11
bake - May 2017 - cake12
bake - May 2017 - cake13
bake - May 2017 - ADDING LATIN FLAVORS
bake - May 2017 - cake15
bake - May 2017 - cake16
bake - May 2017 - 27
bake - May 2017 - 28
bake - May 2017 - 29
bake - May 2017 - Embracing local
bake - May 2017 - 31
bake - May 2017 - 32
bake - May 2017 - 33
bake - May 2017 - Chocolate & decorating - Seasonal Chocolate
bake - May 2017 - 35
bake - May 2017 - Cakes - Summertime Sweets
bake - May 2017 - 37
bake - May 2017 - 38
bake - May 2017 - 39
bake - May 2017 - Breads - Chasing Flavor
bake - May 2017 - 41
bake - May 2017 - Sweet goods - Rolled Ice Cream
bake - May 2017 - NYC Breeds Creative Sandwiches
bake - May 2017 - Beverages - Smoothies
bake - May 2017 - Product showcase
bake - May 2017 - 46
bake - May 2017 - Classifieds
bake - May 2017 - 48
bake - May 2017 - Ad Index
bake - May 2017 - 50
bake - May 2017 - 51
bake - May 2017 - 52
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