bake - June 2017 - 21

ORDER YOUR
FREE KIT FOR
NATIONAL
BAKERY DAY
Order your free National
Bakery Day in-store promo
kit while supplies last. The
kit contains a box label,
window decals, posters,
table tents and counter
stands. The professionally
designed artwork features
clever slogans such as "Keep
Your Dough Local."
To order, contact the RBA at
www.RetailBakersofAmerica.
org or send an email to
whartman@sosland.com to see
if you qualify for a free kit.
Now is also a great time to
become an RBA member if
you aren't already one.

RBA vice president Danny Turner of Pushkin's Bakery

Having National Bakery Day in late September offers

in Sacramento, California, says National Bakery Day

local retail bakeries a prime opportunity to attract

will be a unique opportunity to put the spotlight on

new and current customers to the bakery in advance

your own bakery.

of the biggest holiday season of the year: October,
November and December.

"Bakeries celebrate every holiday as it is," he says, "it's
about time we have a day that celebrates bakeries!"

"If you can get them to come into your bakery once
in September, it will pay off big dividends for the

RBA board members have many thoughts to share

holidays," Lupo says.

about the excitement that can be generated from
such a unique campaign on a national scale.

Lessons from Record Store Day
Lupo says the idea for a National Bakery Day resulted,

"National Bakery Day is an opportunity to call atten-

in part, from the enormous success of Record Store

tion to locally owned bakeries," says Patti Stobaugh

Day, which just celebrated its 10th anniversary in April.

of PattiCakes Bakery in Conway, Arkansas.
Record Store Day is an annual day to celebrate
Anne Heap of Pink Cake Box in Denville, New Jersey,

local independent record stores-and music in

says they "support National Bakery Day because it's

general. It's also a day when die hard music fans

a great (and tasty) way to encourage small business

ﬂock to actual physical shops to scoop up exclusive

and the art of baking."

and limited-edition releases that artists customize-
often elaborately-for this special day, according to

"Celebrating those who help us celebrate," is how

Nielsen research.

Bronwen Weber of Frosted Art Bakery & Studio in
Dallas describes it.

The ﬁrst Record Store Day in 2008 came at a time
when digital sales were quickly expanding and phys-

Scott Calvert of The Cake Plate in Austin, Texas,

ical retailers, particularly beleaguered independent

says they are "thrilled about the exciting opportuni-

retailers, were in decline.

ties," and Brian Pansari of La Bonbonniere in Edison,
New Jersey, says, ""I'm excited to celebrate National

Yet while local shops accounted for just under 7

Bakery Day with my customers to thank them for

percent of physical music sales in the US, according

their support throughout the year!"

to Nielsen, they contributed a much higher share of

bakemag.com | JUN 2017 > 21
http://www.RetailBakersofAmerica http://www.bakemag.com
bake - June 2017

Table of Contents for the Digital Edition of bake - June 2017
