bake - June 2017 - 42

foodservice

HostMilano Sets Stage for Global Trends
The global kitchen of HostMilano rolls out hundreds of events

of Pastry, Ice-Cream and Chocolate. The events have been

for each edition. Unsurprisingly, the 2017 event is experiencing

organized by the International Federation of Pastry, Ice-Cream

steady growth. The upcoming edition, which is scheduled at

and Chocolate.

ﬁeramilano from Oct. 20-24, will host 1,437 companies (from
48 countries) in attendance. They will be greeted by more than

This year's theme is "Discovering the World of Chocolate and

1,500 hosted buyers who, thanks to closer collaboration with

Coffee." There will be 20 national pastry teams, competing in

the Italian Trade Agency, will include new names and an ever-

Chocolate and Praline Sculpture, Sugar and Contemporary Cake

growing type of companies.

Sculpture, Sugar Paste Sculpture and Ice-Cream Single Serving.

The International Hospitality Exhibition is not simply a show-

The following countries in contention include the United

case of machinery and some of the most innovative solutions.

States, France, Australia, Italy, Hong Kong, Japan, Albania,

It's also a place where training and learning opportunities

Bulgaria, Thailand, Greece, China, Arab Emirates, Czech

abound. It is an opportunity to explore a multi-sensory experi-

Republic, Switzerland, Romania, Mexico, Morocco, Columbia,

ence, thanks to the demonstrations and events held by today's

Tunisia and Egypt.

top chefs, as well as the extraordinary creations crafted by
pastry chefs and cake designers and performances by the most

For the cake design, 20 individual contestants will present two

talented baristas and bartenders. All of this amidst the subtle

creations: a display cake and a cake to be made there and then

and seductive aroma of coffee drifting from hall to hall and the

to be judged on ﬂavor. Masters in the art of cake-making will go

fragrance of freshly baked pizza and bread.

head-to-head for the title of "chisel artist."

These events enrich the offers of all the various branches taking

Competing countries are the United States, Japan, Slovakia,

part at HostMilano, from catering and the art of baking to the

Italy, Trinidad & Tobago, France, Czech Republic, Ukraine,

bar, furnishing and tableware sectors and ice-cream and pastry

Poland, Peru, Sri Lanka, Puerto Rico, Macao, Serbia, Hong

industries.

Kong, Hungary, Greece, Arab Emirates, China and the United
Kingdom.

In addition, the events taking place will focus on today's hot
topics: training and apprenticeships, competition between

Future of hospitality

top professionals on an international level, process and layout

HostMilano will present its vision for the future of the hospi-

sustainability and format innovation.

tality sector within the halls of the Arredo e Tavola. Exihs
Excellent Italian Hospitality Services, the space-concept

Top cake decorators and pastry chefs

project designed by Davide Rampello, theatre director and

The world's top pastry chefs will showcase their delicious

former president of the Triennale Foundation and director

creations at HostMilano 2017, while aiming to win the ﬁnals of

of Pavillion Zero at Expo 2015 and Dante O will be returning

the Cake Designers World Championship and The World Trophy

to HostMilano for the third time. This year, Benini & Partners

42 < JUN 2017 | bakemag.com
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bake - June 2017

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