bake - July 2017 - 10

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12

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catering

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CYPRESS RESEARCH

and smoked gouda, and a raspberry version every day,

are high times again for the catering industry, fueled

and we also throw in some seasonal varieties, too, as we

by corporate events, weddings and social occasions.

dream them up."
St. Louis-based Butler's Pantry, a second-generation
The basis of the business is rooted in traditional French

business founded in 1966, provides innovative and

pastry options, "so I'd have to say we don't feel the

creative catering services for corporate functions,

pull of food trends that strongly. That said, our French

social events, NFP galas and weddings of all sizes.

macarons are gluten free, which continues to be a focus

Located in Lafayette Square, Palladium Saint Louis is

for our customers who increasingly are looking for that."   Butler's Pantry's premier event venue.
The catering boom

Richard Nix. Jr., president of Butler's Pantry, says

Specialty bakeries derived 10 percent of their total

that all sectors are growing and clients want unique

sales from catering, a significantly higher percentage

products. Butler's Pantry has experienced substan-

than wholesale bakeries (5 percent) and full-line

tial growth of about 15 percent per year. "Cookies,

bakeries (4 percent).

brownies and pick-up pastries will not cut it
anymore," Nix says. "Clients want wow, pop-visual,

Specialty bakers surveyed in our report revealed a

especially with the end of the meal. Petite sweets

number of new business opportunities, including

continue to be a popular wedding request."

catering options. "We have begun working with a local
farm-to-table company that produces a lunch box by

When Bouchon Bakery evolved its business into

supplying them with a rustic style bread option," says

catering, the biggest challenge involved having prod-

one specialty baker in the Midwest. "The trial run has

ucts "that are really great to offer that don't compro-

already increased our profits by 4 percent."

mise our quality and stay true to our brand. It's about
being really good at what we're really good at," says

Catering represents a $10 billion business in the

Alessandra Altieri Lopez, who oversees the brand's

United States and, according to new survey by the

operations as director of Bouchon Bakeries, in addi-

International Caterers Association, 80 percent of

tion to leading the kitchen and retail teams nation-

members surveyed reported their sales grew last year.

wide. "For catering, we are not a one-stop shop. But
we can do a beautiful sandwich spread or mini scones

And more than 90 percent expect their business to

for a bridal shower or office party. Our catering busi-

increase in 2017. As the US economy improves, these

ness is doing really, really well."

10 < JUL 2017 | bakemag.com


http://www.bakemag.com

bake - July 2017

Table of Contents for the Digital Edition of bake - July 2017

bake - July 2017
Editor's note - THE RETAIL BAKERY OPERATIONS ISSUE: Employees make our business
Contents
2017 Retail Bakery Operations Study
Revenue Trends - THE RISE OF specialty bakeries
Revenue Growth in 2016
Labor Trends - In search of Skilled Labor
Product Trends - The Most PROFITABLE PRODUCTS
Production Methods - Production Methods Revisited
Outlook & Opportunities - Why the future looks bright
Niche to Mainstream
Catering & Entertaining
Product Showcase
Classifieds
Ad Index
Formulation of the Month - wild blueberry corn muffins with Meyer Lemon and Thyme Curd
bake - July 2017 - bake - July 2017
bake - July 2017 - 2
bake - July 2017 - Editor's note - THE RETAIL BAKERY OPERATIONS ISSUE: Employees make our business
bake - July 2017 - 4
bake - July 2017 - Contents
bake - July 2017 - 2017 Retail Bakery Operations Study
bake - July 2017 - 7
bake - July 2017 - Revenue Trends - THE RISE OF specialty bakeries
bake - July 2017 - 9
bake - July 2017 - 10
bake - July 2017 - 11
bake - July 2017 - 12
bake - July 2017 - 13
bake - July 2017 - 14
bake - July 2017 - 15
bake - July 2017 - Revenue Growth in 2016
bake - July 2017 - 17
bake - July 2017 - 18
bake - July 2017 - 19
bake - July 2017 - 20
bake - July 2017 - 21
bake - July 2017 - Labor Trends - In search of Skilled Labor
bake - July 2017 - 23
bake - July 2017 - 24
bake - July 2017 - 25
bake - July 2017 - 26
bake - July 2017 - 27
bake - July 2017 - Product Trends - The Most PROFITABLE PRODUCTS
bake - July 2017 - 29
bake - July 2017 - 30
bake - July 2017 - 31
bake - July 2017 - 32
bake - July 2017 - 33
bake - July 2017 - Production Methods - Production Methods Revisited
bake - July 2017 - 35
bake - July 2017 - 36
bake - July 2017 - 37
bake - July 2017 - Outlook & Opportunities - Why the future looks bright
bake - July 2017 - 39
bake - July 2017 - 40
bake - July 2017 - 41
bake - July 2017 - 42
bake - July 2017 - 43
bake - July 2017 - Niche to Mainstream
bake - July 2017 - 45
bake - July 2017 - 46
bake - July 2017 - 47
bake - July 2017 - 48
bake - July 2017 - 49
bake - July 2017 - 50
bake - July 2017 - 51
bake - July 2017 - 52
bake - July 2017 - 53
bake - July 2017 - Catering & Entertaining
bake - July 2017 - 55
bake - July 2017 - 56
bake - July 2017 - 57
bake - July 2017 - 58
bake - July 2017 - 59
bake - July 2017 - Product Showcase
bake - July 2017 - 61
bake - July 2017 - Classifieds
bake - July 2017 - 63
bake - July 2017 - 64
bake - July 2017 - Ad Index
bake - July 2017 - Formulation of the Month - wild blueberry corn muffins with Meyer Lemon and Thyme Curd
bake - July 2017 - 67
bake - July 2017 - 68
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