bake - July 2017 - 18

2016

COMPANY WIDE
revenue and proﬁt margin

quiet ﬁrst location in New York's West Village to a franchise with locations in New York City, Los Angeles,
Chicago, Honolulu, Mexico City, Seoul, Tokyo, Dubai,
Abu Dhabi, Beirut, Kuwait City and Doha. Now, the
bakery has announced that it will bring a new location
to Boston later this year. it will open a stall at Boston's

53%
30%
17%

Faneuil Hall in the late summer or fall. The new bakery
will feature Magnolia's signature cupcakes, as well as

2016 REVENUE

favorites such as banana pudding, cheesecake, pies,
muffins, cakes, cookies, brownies, and much more.

compared to 2015
Thanks to the cupcake boom and its exposure on
television shows, Magnolia Bakery was able to expand
beyond New York to its global brand customers enjoy.
It offers online ordering, and nationwide shipping of its
bakery goods.
Bagels are another product making a resurgence,
thanks to innovators like husband and wife Nick and

41%
39%
20%

Elyse Oleksak, the owners and founders of Bantam
Bagels, and recognized entrepreneurs from ABC's

2016 PROFIT
MARGINS
compared to 2015

Shark Tank.
Starting in October 2016, Bantam Bagels expanded
distribution to more than 600 grocery stores,
allowing customers to access an authentic bite of
NYC at home. Bantam Bagels are available in Kroger
stores in Ohio and Michigan, QFC and Fred Meyer in
the Paciﬁc Northwest, Safeway stores in California,

CYPRESS RESEARCH

the Paciﬁc Northwest and Hawaii, and in a number of
balloon, with a thick protective layer of silicon to make it

independent grocery stores in New York, Connecticut

space-proof. The donut went up 97,000 feet in the air and

and New England.

ended up traveling 253 miles, from Marceline, Missouri,
to eastern Illinois. It landed in a rural area, a quarter of

"Everyone knows New Yorkers love their bagels and

a mile from a prison, in the middle of a farm ﬁeld. The

that is a large part of why we decided to start our busi-

entire journey was captured on a GoPro camera ﬁxed

ness here," says Nick Oleksak. "We knew it would be no

to a plexiglass wing, the product of an idea courtesy of

small task changing the way New Yorkers consumed

marketing agency Sandbox.

their beloved bagel, but everyone knows that if you can
make it here, you can make it anywhere," adds Elyse.

The video has become a social media sensation and is
truly an incredible sight to behold. It has even moti-

Bantam Bagels' newest products are catching on

vated others to send food into space. Donutology

quickly as the latest successful hybrid pastries in the

now houses the "space donut" in a display case in the

industry. Pie-ﬂavored mini bagels were a huge hit as

middle of the shop.

a holiday snack for many in New York City. While only
available in one location, the company's ﬂagship store

In other parts of the country, expansion is happening for

on Bleecker Street in Greenwich Village, they made their

a variety of reasons. Magnolia Bakery has risen from a

mark with a wide variety of interesting ﬂavors.

18 < JUL 2017 | bakemag.com

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bake - July 2017

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