bake - July 2017 - 20

"We knew it would be no small task changing the way New
Yorkers consumed their beloved bagel, but everyone knows
that if you can make it here, you can make it anywhere."

revenue trends

Elyse Oleksak, co-owner of Bantam Bagels in New York City

Kuoch, manager of California Donuts, which opened

and complexity of imagination. Her latest exercise

35 years ago as a tiny donut shop but catapulted

in pushing creative boundaries involves her Power,

into fame based on its eye-catching, photo-worthy

Corruption & Pie concept. "Pie is the new hot and heavy

creations. "We have now become a late-night dessert

thing," Gayer says. "We have been doing pie pop-ups

spot in Los Angeles. Our donuts are unique. We are

on the holidays for two to three years. Chocolate chess

inventors, not followers."

pie and banana cream pie are our top sellers."
Gayer gained fame as the executive pastry chef for

California Donuts boasts a whopping 463,000 followers

Charlie Trotter's and Trotter's To Go in Chicago, where

on Instagram. They are equally active on Snapchat.

she also partnered with Trotter to write, "Charlie

"First of all, having a product that attracts the eyes of

Trotter's Desserts." Salty Tart features Gayer's extraor-

others is important to building relationships on Instagram

dinarily stylish to free-form rustic creations such as

and with Snapchatters," Kuoch says, adding a warning

creamy coconut macaroons, rosemary corn cakes,

about when and when not to post. "If you have great

pastry cream filled brioche and savory puff pastry.

content to post, the more you post, the better. But if you

Gayer is learning that it's best to do pie pop-ups during

don't have great content, it's better not to post at all."

the busy holiday seasons (think fall and winter) to take
advantage of shopper cravings. "To be worth our while,

Michelle Gayer of Salty Tart Bakery in Minneapolis

we base the events around the holidays. We use a lot of

achieves excellence through simplicity of ingredients

social media to promote."

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20 < JUL 2017 | bakemag.com



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bake - July 2017

Table of Contents for the Digital Edition of bake - July 2017

bake - July 2017
Editor's note - THE RETAIL BAKERY OPERATIONS ISSUE: Employees make our business
Contents
2017 Retail Bakery Operations Study
Revenue Trends - THE RISE OF specialty bakeries
Revenue Growth in 2016
Labor Trends - In search of Skilled Labor
Product Trends - The Most PROFITABLE PRODUCTS
Production Methods - Production Methods Revisited
Outlook & Opportunities - Why the future looks bright
Niche to Mainstream
Catering & Entertaining
Product Showcase
Classifieds
Ad Index
Formulation of the Month - wild blueberry corn muffins with Meyer Lemon and Thyme Curd
bake - July 2017 - bake - July 2017
bake - July 2017 - 2
bake - July 2017 - Editor's note - THE RETAIL BAKERY OPERATIONS ISSUE: Employees make our business
bake - July 2017 - 4
bake - July 2017 - Contents
bake - July 2017 - 2017 Retail Bakery Operations Study
bake - July 2017 - 7
bake - July 2017 - Revenue Trends - THE RISE OF specialty bakeries
bake - July 2017 - 9
bake - July 2017 - 10
bake - July 2017 - 11
bake - July 2017 - 12
bake - July 2017 - 13
bake - July 2017 - 14
bake - July 2017 - 15
bake - July 2017 - Revenue Growth in 2016
bake - July 2017 - 17
bake - July 2017 - 18
bake - July 2017 - 19
bake - July 2017 - 20
bake - July 2017 - 21
bake - July 2017 - Labor Trends - In search of Skilled Labor
bake - July 2017 - 23
bake - July 2017 - 24
bake - July 2017 - 25
bake - July 2017 - 26
bake - July 2017 - 27
bake - July 2017 - Product Trends - The Most PROFITABLE PRODUCTS
bake - July 2017 - 29
bake - July 2017 - 30
bake - July 2017 - 31
bake - July 2017 - 32
bake - July 2017 - 33
bake - July 2017 - Production Methods - Production Methods Revisited
bake - July 2017 - 35
bake - July 2017 - 36
bake - July 2017 - 37
bake - July 2017 - Outlook & Opportunities - Why the future looks bright
bake - July 2017 - 39
bake - July 2017 - 40
bake - July 2017 - 41
bake - July 2017 - 42
bake - July 2017 - 43
bake - July 2017 - Niche to Mainstream
bake - July 2017 - 45
bake - July 2017 - 46
bake - July 2017 - 47
bake - July 2017 - 48
bake - July 2017 - 49
bake - July 2017 - 50
bake - July 2017 - 51
bake - July 2017 - 52
bake - July 2017 - 53
bake - July 2017 - Catering & Entertaining
bake - July 2017 - 55
bake - July 2017 - 56
bake - July 2017 - 57
bake - July 2017 - 58
bake - July 2017 - 59
bake - July 2017 - Product Showcase
bake - July 2017 - 61
bake - July 2017 - Classifieds
bake - July 2017 - 63
bake - July 2017 - 64
bake - July 2017 - Ad Index
bake - July 2017 - Formulation of the Month - wild blueberry corn muffins with Meyer Lemon and Thyme Curd
bake - July 2017 - 67
bake - July 2017 - 68
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