bake - July 2017 - 56
But you must have a consistent product, Rosman
Another IDDBA presenter, Shaun O'Neale shared a
adds. "It is the cornerstone of repeat business."
percent example of unique presentation - creative sandwiches made with bone marrow. He discussed the history
Entertaining tips from the experts
of bone marrow and value cut dishes around the world,
The entire experience of your event is vital to guests/
which he says is "food fare that's on ﬁre in gastropubs."
customers coming away with positive feelings about
it, says Giada De Laurentiis, an Emmy Award winning
O'Neale is a self-taught chef who educated himself by
television personality who spoke at the recent
reading cookbooks, studying the history of food and
International Dairy Deli Bakery Association confer-
traveling across the globe to absorb different cultures
ence in Anaheim, California.
and ﬂavors. He graduated from reality star to culinary
star in May 2017 with the release of his debut cook-
"When you get to Italy, dining is a whole experience,"
book, My Modern American Table.
says the Food Network Star judge, restaurateur and
chef. "Where you ate. Who you ate with. It's more
New rules for foodservice
than the food itself. It's everything around it that
Challenged by changing consumer expectations and
creates the experience."
competition, the restaurant industry may no longer
rely on the "old rules" of the business, says Nancy
For catering and event planning, Laurentiis subscribes
Kruse, president of The Kruse Co., Atlanta.
to the philosophy that no detail is too small to overlook.
"This is not your father's or your grandfather's restau"If you strategically plan it out beforehand, it makes
rant industry anymore," Kruse said during a presenta-
things a lot easier and there is a lot less stress
tion at the National Restaurant Association Restaurant,
involved," she says.
Hotel-Motel Show, held May 20-23 in Chicago. "All
of food retailing is facing challenges as the old rules
Laurentiis found her passion for food at a young age,
and trained professionally at Le Cordon Bleu in Paris.
Food television star Giada De Laurentiis emphasizes the impor-
Her career took off after she starred on the Food
tance of details when planning any event.
Network in 2002 and became one of their most
recognizable faces from her cooking show, Everyday
Italian. Laurentiis has also authored eight cookbooks
and writes a series for young readers.
Her advice to menu developers and party planners: "Find
something people love, and give it your own spin," she
says. "Uniqueness in the marketplace is a No. 1 need."
"Find something people
love, and give it your
own spin. Uniqueness
in the marketplace
is a No. 1 need."
Giada De Laurentiis, an Emmy Award winning television personality
56 < JUL 2017 | bakemag.com