bake - September 2017 - 22

Ǥͩͩͣ͡

at Crate & Barrel, and Pottery Barn

Typically, the pop-up space is laid out

came to us after, asking if we could do

by the host retailer, and your bakery

a pop-up. It starts snowballing."

is responsible for all products, props,
signage and takeaways. Be prepared


	



	

Pop-ups 101

with all set-up materials ahead of time,

For those retailers that have not done

and have a price list of your products

one, here's how a pop-up shop works.

with sales tax included. Make sure to

First, decide on the time and venue.

have a mobile device to process credit

Torline recommends 4 hours on a

card transactions.

"We have to be open and conscious to
what the marketplace is demanding."
Jayne Torline, owner of 3 Women and an Oven

Saturday, Pop-ups are particularly

Plan on about 45 minutes to set every-

effective from September through

thing up.

December because these months are
high traffic times for shoppers.

At least a month in advance, remember
to think through how you are going to

Make a detailed list of all the products

Icing, Cookie & Cupcake Decorations
Décor, Mystical & Razzle Dazzle Powders
FDA Approved "Crystal Color Dusts"

Dragees
D
g

Foil Cake Drums
Tylose, Spray Lusters & Edible Lacquer Spray,
Kee-Seal Pastry Bags
Edible Isomalt Gems * Décor, Mystical &
Razzle Dazzle Powders * FDA Approved "Crystal Color
Dusts" * Dragees: Edible & Inedible
Textured Rolling Pins

AVALON DECO SUPPLIES, INC.
800-325-3326 · Fax 516-676-6076
www.avalondeco.com

WWW.FACEBOOK.COM/AVALONDECO

info@avalondeco.com

22 < SEP 2017 | bakemag.com

promote your event.

you plan to sell at your pop-up and
ﬁgure out your packaging. "Packaging

Social media is a cost-effective way to

is key. It has to look pretty," Torline

spread the word, but it pays to take it a

says. "Most everything is prepackaged

step further: Know the speciﬁc audi-

and ready for sale. You don't want it to

ence of customers who shop at the

be messy - no knives and forks."

destination of your pop-up.

http://www.avalondeco.com http://WWW.FACEBOOK.COM/AVALONDECO

bake - September 2017

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bake - September 2017 - 1
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bake - September 2017 - CAKE - 1
bake - September 2017 - CAKE - 2
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bake - September 2017 - CAKE - 16
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bake - September 2017 - 62
bake - September 2017 - PAN - 1
bake - September 2017 - PAN - 2
bake - September 2017 - PAN - 3
bake - September 2017 - PAN - 4
bake - September 2017 - PAN - 5
bake - September 2017 - PAN - 6
bake - September 2017 - PAN - 7
bake - September 2017 - PAN - 8
bake - September 2017 - PAN - 9
bake - September 2017 - PAN - 10
bake - September 2017 - PAN - 11
bake - September 2017 - PAN - 12
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bake - September 2017 - PAN - 14
bake - September 2017 - PAN - 15
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bake - September 2017 - PAN - 17
bake - September 2017 - PAN - 18
bake - September 2017 - PAN - 19
bake - September 2017 - PAN - 20
bake - September 2017 - PAN - 21
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bake - September 2017 - PAN - 23
bake - September 2017 - PAN - 24
bake - September 2017 - PAN - 25
bake - September 2017 - PAN - 26
bake - September 2017 - PAN - 27
bake - September 2017 - PAN - 28
bake - September 2017 - PAN - 29
bake - September 2017 - PAN - 30
bake - September 2017 - PAN - 31
bake - September 2017 - PAN - 32
bake - September 2017 - PAN - 33
bake - September 2017 - PAN - 34
bake - September 2017 - PAN - 35
bake - September 2017 - PAN - 36
bake - September 2017 - PAN - 37
bake - September 2017 - PAN - 38
bake - September 2017 - PAN - 39
bake - September 2017 - PAN - 40
bake - September 2017 - PAN - 41
bake - September 2017 - PAN - 42
bake - September 2017 - PAN - 43
bake - September 2017 - PAN - 44
bake - September 2017 - PAN - 45
bake - September 2017 - PAN - 46
bake - September 2017 - PAN - 47
bake - September 2017 - PAN - 48
bake - September 2017 - PAN - 49
bake - September 2017 - PAN - 50
bake - September 2017 - PAN - 51
bake - September 2017 - PAN - 52
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