bake - September 2017 - 6

management

National Bakery Day
2017 -- the first-ever official National Bakery Day in the United
States. Retail bakeries across the country are planning a variety
of promotional activities around this important event. Here are
great examples:
x Offer a deal for customers to purchase a loaf of bread and,
in return, donate a fresh loaf to your local food bank. That's
a win-win for your local community.
x Decorate your bakery inside and out. Create a large fun

SOSLAND PUBLISHING COMPANY

National Bakery Day is coming soon on Thursday, Sept. 28,

whimsical cake as a centerpiece when customers walk in
the door, with lots of samples and balloons for the kids.

mations on that day. Houston's Three Brothers Bakery plans
to celebrate its distinction as a "Texas Treasured Business."
x Offer free cookies. Weber's Bakery in Chicago plans to
hand out a ribbon-tied bag of four large chocolate chip
cookies to each customer on National Bakery Day.
x Promote and conduct cake demonstrations, baker demonstrations and behind-the-scenes bakery tours. This is your
best chance to create a lasting impression.

SOSLAND PUBLISHING COMPANY

x Ask mayor, governor and state representatives for procla-

Nancy Kouris, owner of Blue Duck Bakery Café, in
Southampton, New York, plans to pull out all stops to promote
National Bakery Day through a wide variety of efforts.
"We'll blast social media, lots of in-house signage and press
releases to all our media contacts,"
Kouris says. "We are hoping to produce something special and

Blue Duck has four locations, and its Southampton, Riverhead
and Greenport locations are bakery cafes.
Plus, the bakery has its own Blue Duck mascot, which will be
helping generate a lot of excitement throughout the communities they serve. "We will hopefully have my mascot drawing in a
crowd too!"

06 < SEP 2017 | bakemag.com

BLUE DUCK BAKERY CAFE

maybe offer coupons or an in-house offer that day!"



http://www.bakemag.com

bake - September 2017

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bake - September 2017 - PAN - 1
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bake - September 2017 - PAN - 52
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