bake - October 2017 - 25

Companion's growth has extended its geographical

of other suppliers, Allen says. Focusing on customers

reach to Florida, Pennsylvania, Ohio, Montana,

that size allows Companion to cultivate relationships

Wyoming and other far-ﬂung locales. The West,

they may not be able to have with bigger clients,

Southwest and Northeast are the only regions left

Allen says. It's those relationships, like the ones the

largely untapped. But despite the company's produc-

company has with St. Louis-based chains Dierbergs,

tion and reach, Allen still considers Companion to

Schnucks and Straub's, that can help guarantee busi-

be a small-batch operation, with the ﬂexibility and

ness success.

nimbleness larger wholesale bakers don't have. For
instance, Companion typically turns out 300 different

"They all really wanted us to succeed in St. Louis and

fresh-market products alone per day, and it's nimble

as a result we've been successful. This is deﬁnitely a

enough to do private-label programs for its grocery

relationship business and a trust business."

customers.
It's not just small and medium sized chains that are a
"We embrace that nimbleness and try our best to

good ﬁt for Companion, which Allen considers to be

leverage it to be successful. I'll let you know in a few

in the "middle space" between small and big bakers

years whether it's successful."

that supply instore grocery. Natural-food and other
smaller footprint stores are also a good target market.

That mentality extends also to Companion's grocery

"For them, it's all about the fresh perimeter," Allen

customer mix. The company's sweet spot is stores

says. "We sell more bread in a store like that than we

with 5 to 75 units - some too small to bake their own

do in a major grocery store. Artisan bread is more a

breads in-house, others who "can't get the attention"

part of the basket mix in that environment."

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bake - October 2017

Table of Contents for the Digital Edition of bake - October 2017

bake - October 2017
EDITOR'S NOTE - The Pricing Issue: making it look expensive
Contents
MANAGEMENT - Purchase Drivers
NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
TECHNICAL CORNER - Geode Cake Design
TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
PRACTICAL MARKETING - Pop-up Power
PRACTICAL MARKETING - 4 STEPS TO SUCCESS
EQUIPMENT INNOVATIONS - The Right Slicer
FOOD SAFETY - Wheat Flour Education
FEATURE - Profit Strategies
FEATURE - Sweetest bakery in America
CHOCOLATE & DECORATING - Holiday Chocolate Innovations
CAKES - Cupcake Cam Live
SWEET GOODS - Pumpkin Season
BREADS - Bread Bakers Take Global Stage
PASTRIES - All-You-Can-Eat Pie
BEVERAGES - Just the 'Sweet Facts'
FOODSERVICE - Bakery + Coffee = Success
PRODUCT SHOWCASE
CLASSIFIEDS
AD INDEX
FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - bake - October 2017
bake - October 2017 - 2
bake - October 2017 - EDITOR'S NOTE - The Pricing Issue: making it look expensive
bake - October 2017 - 4
bake - October 2017 - Contents
bake - October 2017 - MANAGEMENT - Purchase Drivers
bake - October 2017 - 7
bake - October 2017 - NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
bake - October 2017 - 9
bake - October 2017 - TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
bake - October 2017 - 11
bake - October 2017 - PRACTICAL MARKETING - 4 STEPS TO SUCCESS
bake - October 2017 - 13
bake - October 2017 - EQUIPMENT INNOVATIONS - The Right Slicer
bake - October 2017 - 15
bake - October 2017 - FOOD SAFETY - Wheat Flour Education
bake - October 2017 - 17
bake - October 2017 - FEATURE - Profit Strategies
bake - October 2017 - 19
bake - October 2017 - 20
bake - October 2017 - 21
bake - October 2017 - 22
bake - October 2017 - 23
bake - October 2017 - 24
bake - October 2017 - 25
bake - October 2017 - FEATURE - Sweetest bakery in America
bake - October 2017 - 27
bake - October 2017 - 28
bake - October 2017 - 29
bake - October 2017 - CHOCOLATE & DECORATING - Holiday Chocolate Innovations
bake - October 2017 - 31
bake - October 2017 - 32
bake - October 2017 - 33
bake - October 2017 - CAKES - Cupcake Cam Live
bake - October 2017 - 35
bake - October 2017 - SWEET GOODS - Pumpkin Season
bake - October 2017 - 37
bake - October 2017 - BREADS - Bread Bakers Take Global Stage
bake - October 2017 - 39
bake - October 2017 - PASTRIES - All-You-Can-Eat Pie
bake - October 2017 - 41
bake - October 2017 - BEVERAGES - Just the 'Sweet Facts'
bake - October 2017 - FOODSERVICE - Bakery + Coffee = Success
bake - October 2017 - PRODUCT SHOWCASE
bake - October 2017 - 45
bake - October 2017 - CLASSIFIEDS
bake - October 2017 - 47
bake - October 2017 - 48
bake - October 2017 - AD INDEX
bake - October 2017 - FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - 51
bake - October 2017 - 52
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