bake - October 2017 - 26

Sweetest
bakery in america
Lochel's Bakery wins first-ever contest by Dawn
Foods, celebrating the spirit of family bakeries.
When Rob and Kathleen Lochel, owners of Lochel's

contest has not just boosted our sales but our morale.

Bakery in Hatboro, Pennsylvania, decided back in

Our employees and their families were all on board."

February to enter the Sweetest Bakery in America
contest, a ﬁrst-time event sponsored by Dawn Foods,

To celebrate the victory, along with its 75th anniver-

they had no idea what to expect. The experience

sary, Lochel's Bakery plans a block party on Oct. 14 in

exceeded their wildest imagination.

Hatboro where they will host kids' activities, a donut
eating competition and music with a DJ. "We are truly

After receiving nearly 100,000 votes, Lochel's Bakery

trying to go above and beyond," Kathleen Lochel says.

was just named the "Sweetest Bakery in America"

"It has deﬁnitely been a wild ride."

by Dawn Foods, and the Lochel family couldn't be
happier. The contest generated so much interest in

Becky Loveland, vice president of marketing for

their bakery, which is located just north of Philadelphia,

Dawn's North America business, and Brian Dunn,

that sales through the summer rose 30 percent, and

distribution sales lead at Dawn's Northeast distribu-

they gained 1,000 new Facebook fans. The 75-year-old,

tion center, said the contest exceeded Dawn's expec-

family-owned bakery now has nearly 12,000 followers.

tations, as well. The contest succeeded in promoting
the spirit and passion of family bakeries and shed

"We had the best summer in 12 years," says Kathleen

light on their successes across America.

Lochel, reﬂecting on months of hard work and excitement. "Our Facebook page has deﬁnitely exploded

"We are very excited that the Lochel family has won

since it was announced we won the contest, and we've

the title, and it is very well deserved," Dunn says.

had customers come into the store screaming, super

"When I ﬁrst approached the Lochels about the

excited for us. The town has gone crazy over it. The

Sweetest Bakery in America contest, Kathleen jumped

26 < OCT 2017 | bakemag.com

PHOTOS BY JOHN UNREIN

BY JOHN UNREIN

http://www.bakemag.com

bake - October 2017

Table of Contents for the Digital Edition of bake - October 2017

bake - October 2017
EDITOR'S NOTE - The Pricing Issue: making it look expensive
Contents
MANAGEMENT - Purchase Drivers
NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
TECHNICAL CORNER - Geode Cake Design
TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
PRACTICAL MARKETING - Pop-up Power
PRACTICAL MARKETING - 4 STEPS TO SUCCESS
EQUIPMENT INNOVATIONS - The Right Slicer
FOOD SAFETY - Wheat Flour Education
FEATURE - Profit Strategies
FEATURE - Sweetest bakery in America
CHOCOLATE & DECORATING - Holiday Chocolate Innovations
CAKES - Cupcake Cam Live
SWEET GOODS - Pumpkin Season
BREADS - Bread Bakers Take Global Stage
PASTRIES - All-You-Can-Eat Pie
BEVERAGES - Just the 'Sweet Facts'
FOODSERVICE - Bakery + Coffee = Success
PRODUCT SHOWCASE
CLASSIFIEDS
AD INDEX
FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - bake - October 2017
bake - October 2017 - 2
bake - October 2017 - EDITOR'S NOTE - The Pricing Issue: making it look expensive
bake - October 2017 - 4
bake - October 2017 - Contents
bake - October 2017 - MANAGEMENT - Purchase Drivers
bake - October 2017 - 7
bake - October 2017 - NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
bake - October 2017 - 9
bake - October 2017 - TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
bake - October 2017 - 11
bake - October 2017 - PRACTICAL MARKETING - 4 STEPS TO SUCCESS
bake - October 2017 - 13
bake - October 2017 - EQUIPMENT INNOVATIONS - The Right Slicer
bake - October 2017 - 15
bake - October 2017 - FOOD SAFETY - Wheat Flour Education
bake - October 2017 - 17
bake - October 2017 - FEATURE - Profit Strategies
bake - October 2017 - 19
bake - October 2017 - 20
bake - October 2017 - 21
bake - October 2017 - 22
bake - October 2017 - 23
bake - October 2017 - 24
bake - October 2017 - 25
bake - October 2017 - FEATURE - Sweetest bakery in America
bake - October 2017 - 27
bake - October 2017 - 28
bake - October 2017 - 29
bake - October 2017 - CHOCOLATE & DECORATING - Holiday Chocolate Innovations
bake - October 2017 - 31
bake - October 2017 - 32
bake - October 2017 - 33
bake - October 2017 - CAKES - Cupcake Cam Live
bake - October 2017 - 35
bake - October 2017 - SWEET GOODS - Pumpkin Season
bake - October 2017 - 37
bake - October 2017 - BREADS - Bread Bakers Take Global Stage
bake - October 2017 - 39
bake - October 2017 - PASTRIES - All-You-Can-Eat Pie
bake - October 2017 - 41
bake - October 2017 - BEVERAGES - Just the 'Sweet Facts'
bake - October 2017 - FOODSERVICE - Bakery + Coffee = Success
bake - October 2017 - PRODUCT SHOWCASE
bake - October 2017 - 45
bake - October 2017 - CLASSIFIEDS
bake - October 2017 - 47
bake - October 2017 - 48
bake - October 2017 - AD INDEX
bake - October 2017 - FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - 51
bake - October 2017 - 52
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