Rob and Kathleen Lochel celebrate winning the "Sweetest Bakery in America" contest sponsored by Dawn Foods. She recalls a chance meeting with Dawn's Ron Jones, who provided her with valuable perspective on Dawn's Circle of Excellence. "This past bakery convention, I met Ron Jones. He pulled out this card and gave it to me, and told me, 'This is the Dawn Circle of Excellence. Keep this card with you.' I've kept it ever since. With Dawn, it's more of a business relationship and partnership for us." Loveland points out that sharing a passion for family business plays an integral role in Dawn's culture. "Our heritage as an almost 100-year-old family bakery really comes to light when we meet other family bakeries," she says. "We're able to share that passion for the business and share that connection. We feel like we're a part of their family, and we look for them to be as successful as any of our other family members." AT THE ATLANTIC CITY CONVENTION CENTER April 8-9, 2018 www.atlanticbakeryexpo.com For information or booth space contact Howard: 215-732-2333 howard@atlanticbakeryexpo.com Attendees-contact your vendor to receive a complimentary VIP admission. bakemag.com | OCT 2017 > 29http://www.atlanticbakeryexpo.com