bake - October 2017 - 5

contents

06

08

14

30

36

38

FEATURES
18

26

34

38

PROFIT STRATEGIES

SWEETEST BAKERY IN
AMERICA

CUPCAKE CAM LIVE

GLOBAL STAGE

Georgetown Cupcakes keeps
customers from all across the
globe entertained and connected to the ever-changing world
of bakery through its unique
Cupcake Cam Live.

Many of the world's top bread
bakers, including two from
the United States, prepare to
convene in Paris for the 2018
Europain show to compete for
a prestigious title.

Making your bakery products
look and taste expensive
remains a crucial step toward
success. Bakery owners share
their innovative ideas for
staying ahead of the game.

Lochel's Bakery wins the
first-ever "Sweetest Bakery in
America" contest, sponsored
by Dawn Foods, and
celebrates a 75-year history.

COVER

DEPARTMENTS

Issue No. / 8

06

Management Ideas

34

Cakes

08

New Product Success

36

Sweet Goods

10

Technical Corner

38

Breads

12

Practical Marketing

40

Pastries

14

Equipment

42

Beverages

16

Food Safety

43

Foodservice

30

Chocolate & Decorating

50

Formulation of the Month

Understanding the power of sensory
effects can do wonders for the success
of your retail/wholesale bakery. Learn
how top bread, pastry and cake shops are
investing in tools to leverage their brand
recognition and build a strong, steady
base. Photo by Theresa Scarbrough

BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION.

THE PRICING ISSUE:

profit
strategies
CUPCAKE CAM
Georgetown Cupcake goes live
POP-UP POWER
Porto's Bakery leverages brand  
COOKIE DOUGH BAKERIES
Why this trend has staying power

bakemag.com | OCT 2017 > 05


http://www.bakemag.com

bake - October 2017

Table of Contents for the Digital Edition of bake - October 2017

bake - October 2017
EDITOR'S NOTE - The Pricing Issue: making it look expensive
Contents
MANAGEMENT - Purchase Drivers
NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
TECHNICAL CORNER - Geode Cake Design
TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
PRACTICAL MARKETING - Pop-up Power
PRACTICAL MARKETING - 4 STEPS TO SUCCESS
EQUIPMENT INNOVATIONS - The Right Slicer
FOOD SAFETY - Wheat Flour Education
FEATURE - Profit Strategies
FEATURE - Sweetest bakery in America
CHOCOLATE & DECORATING - Holiday Chocolate Innovations
CAKES - Cupcake Cam Live
SWEET GOODS - Pumpkin Season
BREADS - Bread Bakers Take Global Stage
PASTRIES - All-You-Can-Eat Pie
BEVERAGES - Just the 'Sweet Facts'
FOODSERVICE - Bakery + Coffee = Success
PRODUCT SHOWCASE
CLASSIFIEDS
AD INDEX
FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - bake - October 2017
bake - October 2017 - 2
bake - October 2017 - EDITOR'S NOTE - The Pricing Issue: making it look expensive
bake - October 2017 - 4
bake - October 2017 - Contents
bake - October 2017 - MANAGEMENT - Purchase Drivers
bake - October 2017 - 7
bake - October 2017 - NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
bake - October 2017 - 9
bake - October 2017 - TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
bake - October 2017 - 11
bake - October 2017 - PRACTICAL MARKETING - 4 STEPS TO SUCCESS
bake - October 2017 - 13
bake - October 2017 - EQUIPMENT INNOVATIONS - The Right Slicer
bake - October 2017 - 15
bake - October 2017 - FOOD SAFETY - Wheat Flour Education
bake - October 2017 - 17
bake - October 2017 - FEATURE - Profit Strategies
bake - October 2017 - 19
bake - October 2017 - 20
bake - October 2017 - 21
bake - October 2017 - 22
bake - October 2017 - 23
bake - October 2017 - 24
bake - October 2017 - 25
bake - October 2017 - FEATURE - Sweetest bakery in America
bake - October 2017 - 27
bake - October 2017 - 28
bake - October 2017 - 29
bake - October 2017 - CHOCOLATE & DECORATING - Holiday Chocolate Innovations
bake - October 2017 - 31
bake - October 2017 - 32
bake - October 2017 - 33
bake - October 2017 - CAKES - Cupcake Cam Live
bake - October 2017 - 35
bake - October 2017 - SWEET GOODS - Pumpkin Season
bake - October 2017 - 37
bake - October 2017 - BREADS - Bread Bakers Take Global Stage
bake - October 2017 - 39
bake - October 2017 - PASTRIES - All-You-Can-Eat Pie
bake - October 2017 - 41
bake - October 2017 - BEVERAGES - Just the 'Sweet Facts'
bake - October 2017 - FOODSERVICE - Bakery + Coffee = Success
bake - October 2017 - PRODUCT SHOWCASE
bake - October 2017 - 45
bake - October 2017 - CLASSIFIEDS
bake - October 2017 - 47
bake - October 2017 - 48
bake - October 2017 - AD INDEX
bake - October 2017 - FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - 51
bake - October 2017 - 52
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