bake - November 2017 - 20

taking
the

cake

Cake decorating leaders share their
insights on artistry and innovation.
From coast to coast, America's cake shops are brim-

New product success varied by type of operation. For

ming with innovative ideas. It's no wonder the future

full-line retail bakeries, cakes ranked first, followed

looks bright for the retail bakery community, fresh off

by bread and cookies. New cake products included

a year in which total industry revenue rose an esti-

cake slices, individual celebration cakes, cake pops,

mated 7 percent, according to bake magazine's 2017

seasonal cakes, and specialty cake fillings.

Retail Bakery Operations Study.
For the leaders in the cake decorating industry, the
Yet a word of caution.

future is bright, and inspiration is around every corner.

The stakes in the cake decorating world are higher

Acclaimed wedding cake decorator Ron Ben-Israel

today, requiring a different mindset and approach to

cautions that cake decorators must aspire to make

marketing your cake shop in an increasingly competi-

their own creations based on any number of inspira-

tive environment.

tions. "If you want to make your own creation, you
can charge much more for your cake."

economy. You have to think like a salesman," says

A former dancer, Ben Israel traded in his ballet

Beth Fahey, owner of Creative Cakes in Tinley Park,

slippers for a whisk and a spatula. Fortunately, the

Illinois.

discipline he had acquired during years of scrupulous
training and a rigorous performance schedule-and

"The value you are creating is the customer experi-

during his military service in the Israeli army-helped

ence," Fahey says. "If the conversation is all about the

him as he pursued his new vocation. Like many

price, there is no room for upselling."

aspiring chefs, he traveled to France and apprenticed
in Cannes, Beaujolais, and Lyons. Ultimately, New York

Cakes represent the largest portion of total bakery

provided Ben-Israel with the most exhilarating and

sales at 24 percent, followed by cookies 12 percent,

challenging stage for his culinary visions. His artistry

breads/rolls 11 percent, and cupcakes at 8 percent,

has become legendary, and Ben-Israel says, "I'm

according to our 2017 Retail Bakery Operations Study.

where I was meant to be."

20 < NOV 2017 | bakemag.com

©IRENA_GEO - STOCK.ADOBE.COM

"You have to stop thinking like a baker in this



http://STOCK.ADOBE.COM http://www.bakemag.com

bake - November 2017

Table of Contents for the Digital Edition of bake - November 2017

bake - November 2017
Editor's Note - twentyfive 2017
Contents
Profile Introduction - 2017 twenty-five
Bread Profiles - The Future of Bread
Publican Quality Bread
Arcade Bakery
MANRESA BREAD
Columbia City Bakery
1900 Barker
Cake Profiles - Taking the Cake
Carlo's Bakery
Ron Ben-Israel WEDDING CAKES
CAKE LIFE Bake Shop
CREATIVE CAKES
GIGI’S Cupcakes
Donut Profiles - The Donut Revolution
Technical Corner - Mastering Yeast Raised Donut Mix
Duck Donuts
CAKENOMICS
Feature - The high stakes of birthday cakes
TIME SAVING TIPS
SUPPLY SIDE ECONOMICS
WINNING PROMOTIONS
INNOVATIVE PRODUCTS
VOODOO Doughnut
Dough
CALIFORNIA DONUTS
HURTS DONUTS
Hispanic Profiles - The Rapid Rise of Hispanic Bakeries
PORTO'S BAKERY & CAFÉ
Pasteleria Azteca
EL PUEBLO BAKERY
EL BOLILLO BAKERY
Pastry Profiles - MELAO BAKERY
The Power of Patisseries
Hoosier Mama Pie Company
Bisous Bisous Patisserie
BOUCHON BAKERY
Sister Pie
Piccione Pastry
Product Showcase
Classifieds
Ad Index
bake - November 2017 - bake - November 2017
bake - November 2017 - 2
bake - November 2017 - Editor's Note - twentyfive 2017
bake - November 2017 - 4
bake - November 2017 - 5
bake - November 2017 - Contents
bake - November 2017 - 7
bake - November 2017 - Profile Introduction - 2017 twenty-five
bake - November 2017 - 9
bake - November 2017 - Bread Profiles - The Future of Bread
bake - November 2017 - 11
bake - November 2017 - Publican Quality Bread
bake - November 2017 - 13
bake - November 2017 - 14
bake - November 2017 - Arcade Bakery
bake - November 2017 - 16
bake - November 2017 - 17
bake - November 2017 - MANRESA BREAD
bake - November 2017 - 1900 Barker
bake - November 2017 - Cake Profiles - Taking the Cake
bake - November 2017 - 21
bake - November 2017 - Carlo's Bakery
bake - November 2017 - Ron Ben-Israel WEDDING CAKES
bake - November 2017 - CAKE LIFE Bake Shop
bake - November 2017 - 25
bake - November 2017 - CREATIVE CAKES
bake - November 2017 - GIGI’S Cupcakes
bake - November 2017 - Donut Profiles - The Donut Revolution
bake - November 2017 - Technical Corner - Mastering Yeast Raised Donut Mix
bake - November 2017 - Duck Donuts
bake - November 2017 - CAKENOMICS
bake - November 2017 - cake - 2
bake - November 2017 - Feature - The high stakes of birthday cakes
bake - November 2017 - cake - 4
bake - November 2017 - cake - 5
bake - November 2017 - TIME SAVING TIPS
bake - November 2017 - cake - 7
bake - November 2017 - SUPPLY SIDE ECONOMICS
bake - November 2017 - cake - 9
bake - November 2017 - cake - 10
bake - November 2017 - cake - 11
bake - November 2017 - WINNING PROMOTIONS
bake - November 2017 - cake - 13
bake - November 2017 - INNOVATIVE PRODUCTS
bake - November 2017 - cake - 15
bake - November 2017 - cake - 16
bake - November 2017 - VOODOO Doughnut
bake - November 2017 - Dough
bake - November 2017 - 33
bake - November 2017 - HURTS DONUTS
bake - November 2017 - 35
bake - November 2017 - Hispanic Profiles - The Rapid Rise of Hispanic Bakeries
bake - November 2017 - 37
bake - November 2017 - PORTO'S BAKERY & CAFÉ
bake - November 2017 - 39
bake - November 2017 - Pasteleria Azteca
bake - November 2017 - 41
bake - November 2017 - EL PUEBLO BAKERY
bake - November 2017 - 43
bake - November 2017 - EL BOLILLO BAKERY
bake - November 2017 - Pastry Profiles - MELAO BAKERY
bake - November 2017 - The Power of Patisseries
bake - November 2017 - 47
bake - November 2017 - Hoosier Mama Pie Company
bake - November 2017 - 49
bake - November 2017 - Bisous Bisous Patisserie
bake - November 2017 - BOUCHON BAKERY
bake - November 2017 - Sister Pie
bake - November 2017 - Piccione Pastry
bake - November 2017 - Product Showcase
bake - November 2017 - 55
bake - November 2017 - Classifieds
bake - November 2017 - 57
bake - November 2017 - Ad Index
bake - November 2017 - 59
bake - November 2017 - 60
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