bake - December 2017 - 12

practical marketing

SoCal Surprises
The inventor of the Cronut and other innovative pastries
looks to take the ﬂair that has made him so successful in New
York, London, and Tokyo, and bring it to Southern California.
Dominique Ansel's latest project has officially debuted in Los
Angeles.
On November 10, Dominique Ansel Bakery Los Angeles officially
opened its doors. The bakery welcomed visitors to its beautifully-designed indoor and outdoor seating venue, complete with
the famous Dominique Ansel pastries and a full coffee bar.
The real highlights, according to Ansel, are all-new items -
more than 30% of the menu - that are made exclusively for
Los Angeles. Some of the creative treats featured at the new
bakery include an Avocado Toast Ice Cream Sandwich; a
mousse dessert that looks like a California sushi roll; a Ruby
Tart that has pomegranate seeds, lychee ganache, cherry jam
and almond frangipane in a vanilla sablé tart shell; and a White
Peach Amaretto and Muscovado Sugar Cronut.
Located on the 1st ﬂoor at The Grove (upstairs is 189 by
Dominique Ansel), the bakery has open seating both indoors
and outdoors for 70.
Chef Ansel's ﬁrst full-service restaurant, 189 by Dominique
Ansel, comes with a serendipitous story. The number 189 references the original bakery address in New York (189 Spring
Angeles (189 The Grove Drive). "It was meant to be," Ansel says.
Situated on the second ﬂoor above the bakery, the menu is

2

driven by casual, honest, and with a bit of surprise. The menu
is rooted in traditional French techniques. Flavors range from
different cultures, and fresh California produce is highlighted.
On Saturdays and Sundays, Weekend Table at 189 by
Dominique Ansel turns the tables on what brunch can be,

3

with an interactive communal feast of seasonal dishes served
family-style. There are no menus. Instead, each table features
cutting boards at the center. As an array of savory and sweet
dishes come out of the kitchen, guests can add items onto
their boards for their meals. Each table receives a brunch card
that's stamped with each item ordered, as dishes are passed
throughout the room by servers.

12 < DEC 2017 | bakemag.com

4

MIKE WEBB (TOP)/DOMINIQUE ANSEL BAKERY

Street), which coincidentally was the same street address in Los

http://www.bakemag.com

bake - December 2017

Table of Contents for the Digital Edition of bake - December 2017

bake - December 2017
Editor's Note - The Branding Issue: Sustainability
Contents
Management - Be a Great Boss
New Product Success Stories - Cookie Donut
Technical Corner - Baking with Almond Flour
Practical Marketing - SoCal Surprises
Equipment Innovations - Accuracy Matters
The Sustainable Bakery
Nutritious & Delicious
Why cake donuts are flourishing
Cakes - Color on Cake
Sweet Goods - Ethnic Flavors
Breads - For Love of Bread
Pastries - The Savory Side of Pie
Foodservice - Same-day delivery
Beverages - The Coffee Space is Hot
Product Showcase
Classifieds
Ad Index
Formulation of the Month - Mini Madeleines
BakeMark's Panaderia - December 2017
INTRODUCCIÓN - Servicio al Cliente Excepcional
INTRODUCTORY LETTER - Exceptional Customer Service
PAN Y HORNEO - Panes de Temporada
PASTELES Y DECORACIONES - Inspirando los Diseños de Pastel
Servicio al Cliente Excepcional
PERFILES - La Despensa Latina Carnicería
Anastasia’s Desserts
Pasteles Cisne Cakes & Pastries
Panadería El Paisa
Panadería Contreras
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREADS AND BAKING - Seasonal Breads
CAKES AND DECORATING - Inspiring Cake Designs
Exceptional Customer Service
PROFILES - La Despensa Latina Carnicería
Anastasia’s Desserts
Pasteles Cisne Cakes & Pastries
Panadería El Paisa
Panadería Contreras
FEATURED RECIPES
FEATURED PRODUCTS
bake - December 2017 - bake - December 2017
bake - December 2017 - bake - December 2017
bake - December 2017 - 2
bake - December 2017 - Editor's Note - The Branding Issue: Sustainability
bake - December 2017 - 4
bake - December 2017 - Contents
bake - December 2017 - Management - Be a Great Boss
bake - December 2017 - 7
bake - December 2017 - New Product Success Stories - Cookie Donut
bake - December 2017 - 9
bake - December 2017 - Technical Corner - Baking with Almond Flour
bake - December 2017 - 11
bake - December 2017 - Practical Marketing - SoCal Surprises
bake - December 2017 - 13
bake - December 2017 - Equipment Innovations - Accuracy Matters
bake - December 2017 - 15
bake - December 2017 - The Sustainable Bakery
bake - December 2017 - 17
bake - December 2017 - 18
bake - December 2017 - 19
bake - December 2017 - 20
bake - December 2017 - 21
bake - December 2017 - 22
bake - December 2017 - 23
bake - December 2017 - Nutritious & Delicious
bake - December 2017 - 25
bake - December 2017 - 26
bake - December 2017 - 27
bake - December 2017 - Why cake donuts are flourishing
bake - December 2017 - 29
bake - December 2017 - 30
bake - December 2017 - 31
bake - December 2017 - 32
bake - December 2017 - 33
bake - December 2017 - Cakes - Color on Cake
bake - December 2017 - 35
bake - December 2017 - Sweet Goods - Ethnic Flavors
bake - December 2017 - 37
bake - December 2017 - Breads - For Love of Bread
bake - December 2017 - 39
bake - December 2017 - Pastries - The Savory Side of Pie
bake - December 2017 - 41
bake - December 2017 - Foodservice - Same-day delivery
bake - December 2017 - 43
bake - December 2017 - Beverages - The Coffee Space is Hot
bake - December 2017 - Product Showcase
bake - December 2017 - 46
bake - December 2017 - Classifieds
bake - December 2017 - 48
bake - December 2017 - Ad Index
bake - December 2017 - Formulation of the Month - Mini Madeleines
bake - December 2017 - 51
bake - December 2017 - 52
bake - December 2017 - 53
bake - December 2017 - 54
bake - December 2017 - BakeMark's Panaderia - December 2017
bake - December 2017 - PAN - 2
bake - December 2017 - INTRODUCCIÓN - Servicio al Cliente Excepcional
bake - December 2017 - INTRODUCTORY LETTER - Exceptional Customer Service
bake - December 2017 - PAN - 5
bake - December 2017 - PAN Y HORNEO - Panes de Temporada
bake - December 2017 - PAN - 7
bake - December 2017 - PAN - 8
bake - December 2017 - PAN - 9
bake - December 2017 - PASTELES Y DECORACIONES - Inspirando los Diseños de Pastel
bake - December 2017 - PAN - 11
bake - December 2017 - PAN - 12
bake - December 2017 - PAN - 13
bake - December 2017 - Servicio al Cliente Excepcional
bake - December 2017 - PAN - 15
bake - December 2017 - PAN - 16
bake - December 2017 - PAN - 17
bake - December 2017 - PERFILES - La Despensa Latina Carnicería
bake - December 2017 - PAN - 19
bake - December 2017 - PAN - 20
bake - December 2017 - Anastasia’s Desserts
bake - December 2017 - PAN - 22
bake - December 2017 - PAN - 23
bake - December 2017 - Pasteles Cisne Cakes & Pastries
bake - December 2017 - PAN - 25
bake - December 2017 - Panadería El Paisa
bake - December 2017 - PAN - 27
bake - December 2017 - PAN - 28
bake - December 2017 - PAN - 29
bake - December 2017 - Panadería Contreras
bake - December 2017 - PAN - 31
bake - December 2017 - RECETAS DESTACADAS
bake - December 2017 - PRODUCTOS DESTACADOS
bake - December 2017 - BREADS AND BAKING - Seasonal Breads
bake - December 2017 - PAN - 35
bake - December 2017 - CAKES AND DECORATING - Inspiring Cake Designs
bake - December 2017 - PAN - 37
bake - December 2017 - Exceptional Customer Service
bake - December 2017 - PAN - 39
bake - December 2017 - PROFILES - La Despensa Latina Carnicería
bake - December 2017 - PAN - 41
bake - December 2017 - Anastasia’s Desserts
bake - December 2017 - PAN - 43
bake - December 2017 - Pasteles Cisne Cakes & Pastries
bake - December 2017 - PAN - 45
bake - December 2017 - Panadería El Paisa
bake - December 2017 - PAN - 47
bake - December 2017 - Panadería Contreras
bake - December 2017 - PAN - 49
bake - December 2017 - FEATURED RECIPES
bake - December 2017 - FEATURED PRODUCTS
bake - December 2017 - PAN - 52
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