bake - December 2017 - 3

editor's note

December 2017 / Issue 11

THE BRANDING ISSUE:

sustainability
In the bread world, three words are rising to the top of a lot of

When it comes to communicating transparency, it is not about

conversations nowadays. Craft. Heritage. Sustainability. When we

the quantity of the information, according to a new Sustainability

asked Roger Gural of Arcade Bakery in New York City what's the

2017 report by The Hartman Group. It's about the quality of

one thing he wants to accomplish, his response goes directly to

the information. Consumers evaluate a company's transpar-

the point: "I would like to make the bakery more sustainable."

ency in terms of access to its values, policies and practices, and
the openness of communication between a company and its

By definition, sustainability means supporting long-term ecolog-

customers.

ical balance, or more generally the endurance of systems and
processes. To the modern artisan bread baker, the sustainable

And like sustainability, the words "craft" and "heritage" are

bakery means a variety of things: commitment to the environ-

gaining significance to the future of bread. Craft baking is a

ment, ingredient transparency, reduction of food waste, dedica-

powerful term that connects consumers to local food. Heritage

tion to employees, and genuine care for the customer.

grains describe wheats such as Red Fife and Turkey Red that
once flourished across the Great Plains and Canada. Now these

Rising star and head baker/partner Avery Ruzicka (featured on

grains are being brought back by local farms working in coop-

this month's cover) of Manresa Bread in Los Gatos, California,

eration with local bakeries.

perhaps says it best: "This process that I love sustains people
financially through employment, creatively through the produc-

It is certainly an exciting time for the bread business, and we

tion process and adds sustenance to our customers' lives. It is

look forward to watching the industry develop more sustain-

pretty amazing!"

able practices that add value to the customer.

JOHN UNREIN

junrein@sosland.com

bakemag.com | DEC 2017 > 03


http://www.bakemag.com

bake - December 2017

Table of Contents for the Digital Edition of bake - December 2017

bake - December 2017
Editor's Note - The Branding Issue: Sustainability
Contents
Management - Be a Great Boss
New Product Success Stories - Cookie Donut
Technical Corner - Baking with Almond Flour
Practical Marketing - SoCal Surprises
Equipment Innovations - Accuracy Matters
The Sustainable Bakery
Nutritious & Delicious
Why cake donuts are flourishing
Cakes - Color on Cake
Sweet Goods - Ethnic Flavors
Breads - For Love of Bread
Pastries - The Savory Side of Pie
Foodservice - Same-day delivery
Beverages - The Coffee Space is Hot
Product Showcase
Classifieds
Ad Index
Formulation of the Month - Mini Madeleines
BakeMark's Panaderia - December 2017
INTRODUCCIÓN - Servicio al Cliente Excepcional
INTRODUCTORY LETTER - Exceptional Customer Service
PAN Y HORNEO - Panes de Temporada
PASTELES Y DECORACIONES - Inspirando los Diseños de Pastel
Servicio al Cliente Excepcional
PERFILES - La Despensa Latina Carnicería
Anastasia’s Desserts
Pasteles Cisne Cakes & Pastries
Panadería El Paisa
Panadería Contreras
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREADS AND BAKING - Seasonal Breads
CAKES AND DECORATING - Inspiring Cake Designs
Exceptional Customer Service
PROFILES - La Despensa Latina Carnicería
Anastasia’s Desserts
Pasteles Cisne Cakes & Pastries
Panadería El Paisa
Panadería Contreras
FEATURED RECIPES
FEATURED PRODUCTS
bake - December 2017 - bake - December 2017
bake - December 2017 - bake - December 2017
bake - December 2017 - 2
bake - December 2017 - Editor's Note - The Branding Issue: Sustainability
bake - December 2017 - 4
bake - December 2017 - Contents
bake - December 2017 - Management - Be a Great Boss
bake - December 2017 - 7
bake - December 2017 - New Product Success Stories - Cookie Donut
bake - December 2017 - 9
bake - December 2017 - Technical Corner - Baking with Almond Flour
bake - December 2017 - 11
bake - December 2017 - Practical Marketing - SoCal Surprises
bake - December 2017 - 13
bake - December 2017 - Equipment Innovations - Accuracy Matters
bake - December 2017 - 15
bake - December 2017 - The Sustainable Bakery
bake - December 2017 - 17
bake - December 2017 - 18
bake - December 2017 - 19
bake - December 2017 - 20
bake - December 2017 - 21
bake - December 2017 - 22
bake - December 2017 - 23
bake - December 2017 - Nutritious & Delicious
bake - December 2017 - 25
bake - December 2017 - 26
bake - December 2017 - 27
bake - December 2017 - Why cake donuts are flourishing
bake - December 2017 - 29
bake - December 2017 - 30
bake - December 2017 - 31
bake - December 2017 - 32
bake - December 2017 - 33
bake - December 2017 - Cakes - Color on Cake
bake - December 2017 - 35
bake - December 2017 - Sweet Goods - Ethnic Flavors
bake - December 2017 - 37
bake - December 2017 - Breads - For Love of Bread
bake - December 2017 - 39
bake - December 2017 - Pastries - The Savory Side of Pie
bake - December 2017 - 41
bake - December 2017 - Foodservice - Same-day delivery
bake - December 2017 - 43
bake - December 2017 - Beverages - The Coffee Space is Hot
bake - December 2017 - Product Showcase
bake - December 2017 - 46
bake - December 2017 - Classifieds
bake - December 2017 - 48
bake - December 2017 - Ad Index
bake - December 2017 - Formulation of the Month - Mini Madeleines
bake - December 2017 - 51
bake - December 2017 - 52
bake - December 2017 - 53
bake - December 2017 - 54
bake - December 2017 - BakeMark's Panaderia - December 2017
bake - December 2017 - PAN - 2
bake - December 2017 - INTRODUCCIÓN - Servicio al Cliente Excepcional
bake - December 2017 - INTRODUCTORY LETTER - Exceptional Customer Service
bake - December 2017 - PAN - 5
bake - December 2017 - PAN Y HORNEO - Panes de Temporada
bake - December 2017 - PAN - 7
bake - December 2017 - PAN - 8
bake - December 2017 - PAN - 9
bake - December 2017 - PASTELES Y DECORACIONES - Inspirando los Diseños de Pastel
bake - December 2017 - PAN - 11
bake - December 2017 - PAN - 12
bake - December 2017 - PAN - 13
bake - December 2017 - Servicio al Cliente Excepcional
bake - December 2017 - PAN - 15
bake - December 2017 - PAN - 16
bake - December 2017 - PAN - 17
bake - December 2017 - PERFILES - La Despensa Latina Carnicería
bake - December 2017 - PAN - 19
bake - December 2017 - PAN - 20
bake - December 2017 - Anastasia’s Desserts
bake - December 2017 - PAN - 22
bake - December 2017 - PAN - 23
bake - December 2017 - Pasteles Cisne Cakes & Pastries
bake - December 2017 - PAN - 25
bake - December 2017 - Panadería El Paisa
bake - December 2017 - PAN - 27
bake - December 2017 - PAN - 28
bake - December 2017 - PAN - 29
bake - December 2017 - Panadería Contreras
bake - December 2017 - PAN - 31
bake - December 2017 - RECETAS DESTACADAS
bake - December 2017 - PRODUCTOS DESTACADOS
bake - December 2017 - BREADS AND BAKING - Seasonal Breads
bake - December 2017 - PAN - 35
bake - December 2017 - CAKES AND DECORATING - Inspiring Cake Designs
bake - December 2017 - PAN - 37
bake - December 2017 - Exceptional Customer Service
bake - December 2017 - PAN - 39
bake - December 2017 - PROFILES - La Despensa Latina Carnicería
bake - December 2017 - PAN - 41
bake - December 2017 - Anastasia’s Desserts
bake - December 2017 - PAN - 43
bake - December 2017 - Pasteles Cisne Cakes & Pastries
bake - December 2017 - PAN - 45
bake - December 2017 - Panadería El Paisa
bake - December 2017 - PAN - 47
bake - December 2017 - Panadería Contreras
bake - December 2017 - PAN - 49
bake - December 2017 - FEATURED RECIPES
bake - December 2017 - FEATURED PRODUCTS
bake - December 2017 - PAN - 52
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